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Outline of customer relationship management thesis
Let me give you some opinions and suggestions on how to consistently provide customers with services that exceed their expectations. What motivates some organizations to provide quality services continuously? I have been a salesman for many years, and the industry has also studied this issue for many years. I am very happy to share the results I know with you. It is very important to continuously develop basic skills and consumer relations, but it is more important for an enterprise to continuously provide quality services to consumers. With the help of a survey company, I found that some institutions that provide quality services have many similarities. From these companies and institutions, I found that there are five key factors to adhere to quality service. Through the evaluation of enterprise services, we can determine the company's long-term ability to adhere to quality services. 1, sharing service perspective and service values

High-quality service providers have a clear and keen perspective on customer service, and can have a general summary and understanding from the perspective of consumers and enterprises. A broad service perspective is the basis for providing quality services. Managers of financial service centers have been able to do this. They developed a service perspective of macro guidance and commitment. When this perspective is implemented, the team strength increases, and every department in the team is discussing a question, "What does this perspective mean to us?" The answer lies in the perspective statements of many departments, all from the perspective of service. With this perspective and the support of the management team, all employees can clearly say the importance of quality service on the same theme to enterprises and customers. 2. Pay attention to the service leadership team. Recent research shows that the behavior of respected leaders will directly affect the behavior of others. If leaders want employees to value service, they should set an example. If there is no example to learn from, the morale and motivation of employees will be hit. If the top managers in the front line set an example of quality service, customer service and customer satisfaction rate can be better unified. 3. Unified service delivery and measurement standards Organizations that are good at service delivery can turn the service perspective into clear, unified and comprehensive standards. Establishing face-to-face conversation, telephone communication and electronic interaction helps to monitor the quality and consistency of services. Apply these methods to the interaction between each employee and the customer, and then observe the performance of each employee. It will be found that not all employees can understand the service perspective, which will hinder the ability to provide continuous high-quality services. One of the largest residential construction companies in China has developed a set of methods to monitor service quality. Their goal is to provide quality service to customers through each customer contact point. Creating ways to interact with customers enables them to ensure consistent quality service. Through these methods of monitoring service quality and continuous improvement, customer satisfaction and the company's market share are rising. 4. Training and guidance, whether training is a process or just one thing, is the difference between companies that insist on quality service and other companies that don't. Clever methods can achieve short-term results. Ideas and opinions instilled and developed through training will determine future behavior. Adhere to the five elements of quality service and have corresponding guidance in training. Observing carefully how employees provide services and training their skills and abilities will improve their morale and confidence, thus improving the quality of service. In order to improve the technical level of employees, an information management software service company implemented an integrated training and development method. However, they are not only training, but also constantly supervising and guiding training. Now this company can receive many thank-you letters from customers every day, thanking them for their excellent service. 5. Constantly upgrade the system and update the technology. The key to the best service organization is to remain agile. They have enough ability to meet their service needs. While establishing the service level, these institutions must constantly consider how to improve the service experience through mechanisms and methods. Under the best service culture, a lot of behind-the-scenes work shows that the obstacles in work usually exist in human resources, workflow, IT and so on.

A staggered functional team in Los Angeles, USA, evaluates their daily work with their latest human services as a reference point, and everyone can see the impact of their work style (and the work style of others) on the customer experience. Creating a service culture and applying the above experience to our work in combination with our current situation will create high-quality customer service. This is not an easy task, and there is no shortcut, but all efforts will pay off. Not only for customers and employees, but also for enterprises.