1. Price strategy: Nongfu Spring is positioned as a brand with favorable price in the market, and its price control is relatively low, making its products one of consumers' first choices.

2. Brand promotion strategy: Nongfu Spring has invested a lot of money in brand promotion, including TV advertisements, outdoor advertisements and online advertisements. Nongfu Spring's slogan "Drink some simple water and live a simple life" is deeply rooted in people's hearts and has become a brand second only to Coca-Cola in consumers' hearts.

3. Product innovation strategy: Nongfu Spring is one of the market leaders, constantly innovating and improving, developing new tastes and increasing capacity to meet the different needs of consumers.

4. Channel expansion strategy: Nongfu Spring has continuously expanded its market channels, including supermarkets, convenience stores, beverage shops and bars. , thus promoting the growth of product sales.

5. Service strategy: Nongfu Spring attaches great importance to consumers' experience, follows the concept of "customers are God", provides first-class after-sales service, and builds brand trust, thus enhancing users' brand loyalty and continuously increasing sales performance.