To start an e-commerce business, you will choose the fresh food industry for swot analysis. Although the road to fresh e-commerce is difficult, it is also being explored step by step. Among them, the vertical fresh e-commerce platform knows consumers better than other platforms because it pays more attention to segmentation, that is, because vertical fresh e-commerce knows consumers better and attracts many people to start businesses as vertical fresh e-commerce. China's fresh retail market maintained steady growth. In 2020, the fresh retail market in China will exceed 5 trillion yuan. As one of the basic consumer goods in China, with the increase of per capita disposable income and consumption expenditure, it is expected that the fresh retail market in China will continue to grow in the future. By 2025, the fresh retail market will reach 6.8 trillion yuan.