On Green Logistics Strategy
It can be said that the shortage of resources and the general concern for environmental problems have prompted the emergence of green logistics. (A) the social value of green logistics management Green logistics is a concept of saving resources and protecting the environment.
Keywords: green logistics, green logistics management, strategic value
With the deterioration of environmental resources, the threat to human survival and development is increasing, so people pay more and more attention to the utilization and protection of the environment. The development of modern logistics must give priority to environmental issues, and the logistics system needs to be improved from the environmental point of view, that is, an environmental logistics management system needs to be formed. Paper reference network.
First, enterprise logistics and environmental protection
The general concern for the environment can be traced back to World War II. At that time, the global shortage of raw materials forced people to reuse and recycle products. Then, with people's understanding of the negative impact of economic activities on the environment, it is proposed to build a green logistics system to minimize the impact of logistics activities on the environment. It can be said that the shortage of resources and the general concern for environmental problems have prompted the emergence of green logistics. In recent years, due to many reasons, environmental behavior in modern enterprise logistics has increasingly become the focus of attention from all walks of life, which has accelerated the rise of enterprise green logistics.
First of all, the government's control over environmental behavior is becoming more and more strict, and the punishment for environmental polluters is becoming more and more severe. For example, in the United States, 1990 promulgated the Clean Air Law, which imposed heavy penalties on manufacturers who emitted harmful substances and gases that destroyed the ozone layer. Another example is that many countries concluded the Kyoto Protocol in Kyoto, Japan on 1997, stipulating that the total emission of such gases of 38 industrial countries must be reduced by 5.2% compared with 1990 in 20 10. . Its purpose is to reduce greenhouse gas emissions, improve the global environment and benefit mankind. It can be seen that standardizing environmental behavior has become a worldwide consciousness.
Secondly, the shortage of many raw materials, especially minerals and other non-renewable resources, on the one hand, forces manufacturers to increase investment to increase the scope and depth of product recycling; On the other hand, improve the environmental protection technology content in all aspects of logistics, and create maximum output with the least natural resources.
Thirdly, with the improvement of public demand for living environment, there are more and more incidents of opposing and preventing the establishment of garbage dumps, and the number of garbage dumps set up by the government is also rapidly decreasing. This also enables enterprises to seek the enterprise development mode of environmental protection.
The above aspects greatly increase the economic and social costs of enterprises that ignore environmental protection, which is also the driving force for enterprises to vigorously promote green logistics.
Second, the emergence and connotation of green logistics
China's 200 1 version of the national standard logistics terminology defines green logistics as:? In the process of logistics, while restraining the harm of logistics to the environment, we should purify the logistics environment and make full use of logistics resources. ?
(1) The ultimate goal of green logistics is to maintain the sustainable development of the economy, and the criterion for achieving this goal is the unity of economic interests, social interests and environmental interests. The main purpose of logistics activities is to realize the profits of enterprises, meet the needs of customers and expand market share. These goals are ultimately to achieve the economic interests of a certain subject. In addition to the above economic benefits, green logistics also pursues social goals of saving resources and protecting the environment. Although the goals of saving resources, protecting the environment and economic interests are consistent from a macro perspective and long-term interests, they may be contradictory to a specific economic subject in a certain period of time. Paper reference network. According to the ultimate goal of green logistics, whether it is strategic management or tactical management, enterprises should start from the basic principles of promoting sustainable economic development, create spatial and time benefits of commodities, meet the needs of consumers, and pay attention to protecting natural ecological balance and natural resources according to the requirements of ecological environment, leaving the right to survival and development to future generations.
The main actors of green logistics include not only professional logistics enterprises. It also includes manufacturing and circulation enterprises and governments at all levels in the supply chain. Green logistics strategy is the link between green manufacturing and green consumption, and it is also a strategic weapon for enterprises to gain sustainable competitive advantage. Professional logistics enterprises are the main body of green logistics operations such as transportation, packaging and warehousing. At the same time, as a manufacturing enterprise in the supply chain, it should also design and manufacture green products, cooperate with other enterprises and customers in the supply chain, and formulate a green supply chain strategy from the goal of saving resources and protecting the environment to realize green production, green logistics and green consumption. In addition, the government encourages the development of green logistics when formulating national overall logistics development plans, regulations and policies. For example, low-interest loan support and certain tax relief for green logistics enterprises.
Third, the strategic value of green logistics management
Green logistics strategy is not only of great significance to environmental protection and sustainable economic development, but also can bring huge economic benefits to enterprises.
(A) the social value of green logistics management Green logistics is a concept of saving resources and protecting the environment. Therefore, the implementation of green logistics management is a strategic measure conducive to social and economic development. For enterprises, the implementation of green logistics management strategy will bring obvious social value to enterprises, including good corporate image, corporate reputation and corporate responsibility, and win public trust.
At the same time, enterprises that implement green logistics management are more likely to obtain environmental standards certification, such as IS0 14000 environmental management system, so as to gain advantages in the fierce market competition.
(B) the economic value of green logistics management
Ecosystem has economic value, and there is an inherent balance between ecosystem and economic system. Paper reference network. On the one hand, strict environmental standards will force enterprises to choose more environmentally friendly logistics methods; On the other hand, it will also force enterprises to use resources more effectively, thus reducing costs and enhancing competitiveness. Therefore, we should not only see the actual cost of solving environmental problems, but also realize that environmental improvement will bring more economic opportunities and opportunities to participate in international competition to enterprises and bring huge economic benefits.
Fourth, the implementation of green logistics thinking
(A) establish the concept of green logistics
Many experts believe that 2 1 century is a green century. According to the statistics of the Organization for Economic Cooperation and Development, the total global green consumption in 2000 has reached 300 billion US dollars, and will increase substantially in the future.
Green economy requires the government to take Scientific Outlook on Development as the guide, take building a conservation-oriented society as the basic national policy, carry out education on green environmental protection and resource conservation in the whole society, and create a good social atmosphere for implementing green logistics. Green economy requires logistics enterprises to comprehensively consider people's short-term and long-term interests, enterprise's interests and social interests when making business decisions, and plan green logistics activities with this concept. Do business operators need to change? Environmental protection is not economical, and there are green costs? As an important part of the global all-round green revolution, the concept of green logistics confirms and faces the future of green logistics.
(B) the implementation of green logistics management
Logistics enterprises should formulate green management strategies from the perspective of environmental protection to promote the further development of green logistics. 1, choose green transportation. Macroscopically, under the rational layout of the government, various modes of transportation should be well connected, and the combination efficiency and overall advantages should be brought into play to form an efficient and safe comprehensive transportation system; Microscopically, through the effective use of vehicles, vehicle operation is reduced and distribution efficiency is improved. 2. Advocate green packaging. Green packaging should not only be eye-catching and environmentally friendly, but also meet the 4R requirements, that is, less consumption, reuse and recycling. 3. Develop a green distribution processing. From decentralized processing to specialized centralized processing, improve resource utilization and reduce environmental pollution through scale operation; Concentrate on the waste generated in the distribution process to reduce waste pollution.
(C) the development of green logistics technology
The key of green logistics depends not only on the establishment of green logistics concept and the implementation of green logistics management, but also on the development and application of green logistics technology. Without the development of advanced green logistics technology, green logistics will have no place to stand. However, there is still a big gap between our logistics technology and green requirements. Improve the ability of independent innovation, vigorously develop green logistics technologies such as new energy, new materials and new logistics information technology, and accelerate the innovation of logistics technology.
(d) Formulate green logistics regulations and policies.
In China, the laws and regulations on green logistics are not perfect, and enterprises only pay attention to conventional logistics, lacking effective incentive mechanism to promote enterprises to implement green logistics. Therefore, starting from the idea of building a resource-saving and environment-friendly society, the government should strictly implement the existing laws and regulations such as the Environmental Protection Law, the Law on the Prevention and Control of Environmental Pollution by Solid Waste, and the Regulations on the Prevention and Control of Noise Pollution, and strengthen the formulation of laws and regulations related to green logistics, such as controlling logistics pollution sources, limiting vehicle flow and controlling traffic flow through legislation.
References:
[1] (America) Paul Soth, Klaus. Integration of Logistics Management and Supply Chain Process [M]. Beijing: Machinery Industry Press, 1999.
[2] Wang Changqiong. Study on the connotation, characteristics and strategic value of green logistics. China Circular Economy, 2004(3).
[3] Shanbao. Unscramble Green Logistics [j]. China Logistics and Procurement, 2004(6)
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