1. Introduce the significance of Ta 'er Temple, as an important tourist attraction, in developing local tourism and enhancing tourism experience.

2. It points out the problems existing in the tour guide service of Ta 'er Temple, such as unstable service quality, insufficient tour guide knowledge and low tourist satisfaction.

3. Explain that the purpose of this paper is to study the ways to improve the service quality of tour guides in Ta 'er Temple, so as to put forward feasible improvement measures and suggestions.