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Why does Starbucks line up horizontally, while McDonald's?
The crowded and hurried queue will make customers feel intuitively different as soon as they enter the door. (Refer to McDonald's and KFC, hereinafter referred to as M & amp; k)

While you are still waiting, you will see promotional items in the aisle on the right and mugs and desserts on the left, trying to induce purchases. Even if you don't buy, you can pass the time when you choose (or see the busy staff at the counter), effectively suppressing the irritability of waiting in line.

3. The staff's homework bar is a horizontal assembly line, so when you line up on the left facing the bar and pick up coffee on the right, you can avoid aisle congestion.

(see M & amp; K, is it all traffic jams when you quit the long queue with a meal, but this does not mean that m & amp; The design of K is wrong, after all, M &;; K's kitchen space and workflow, any decision will have gains and losses)

4. I don't know if you have found that most of Starbucks' storefront space is horizontal layout. Customers will feel more spacious in their seats than in a narrow space, and the operation lines at the front desk and the inventory area at the background will be smoother and more convenient.