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Professional Introduction of Golf College of Shenzhen University
Business Administration (Golf Management)

Training goal: to train applied compound talents with solid theoretical knowledge and effective practical ability. Through teaching practice, students can master the professional knowledge and skills necessary to engage in golf management and golf industry-related fields, have the professional ability to manage various golf clubs or clubs, be competent in the organization of various golf events, and have the basic skills to engage in golf product development and marketing. Main courses: management principles, management psychology, corporate culture, introduction to golf, modern golf management, golf history and culture, basic courses of golf lawn, introduction to golf course environmental protection, golf technical principles, golf technical practice, golf English, sports human science foundation, lawn soil science, scientific research theory and methods, etc. Major courses in each major direction: (1) Golf management direction: golf enterprise marketing and planning, sports sociology, introduction to sports brokers, human resource management, management information system, sports market investigation and research, golf competition organization, tourism, financial management, administrative affairs and official document writing, etc. (2) Golf course management direction: modern golf lawn science, plant physiology, lawn protection, lawn machinery management, modern golf course design principle, golf course design foundation, golf course construction and supervision, golf course irrigation and drainage, landscape planning and design, botany, etc. (3) Golf sports and training direction: golf sports skills teaching and training, golf sports training, sports psychology, golf actual combat strategy, rules of golf and referee law, golf handicap system and course evaluation, golf competition organization, etc. Main practical teaching links: military training, internship, practical training, social practice (reading report, holiday experience), graduation thesis awarded degree: bachelor of management.