1. Coca Cola
In the summer of 20 13, Coca-Cola introduced the nickname bottle of Coca-Cola, imitating the marketing action in Australia. Every bottle of Coca-Cola says "Share this bottle with your _ _ _".
There are also "Bai,, literary youth, naturally stay" and so on. Most of us don't pay attention to the previous words, and the focus is on the title, because these words are very popular words on the internet and TV, which are closer to our preferences and are also a topic that people talk about. Because of the novelty and scarcity of the product, it triggered the second discussion, triggered the public's desire for the product, and finally promoted the sales of the whole product. The success of Coca-Cola shows the success of network integrated marketing, and also proves that social media can not only become the partner of the activity, but also become the core of the activity in brand communication.
2. Where is Dad going?
20 13 years, in addition to the integrated marketing of Coca-Cola, there is also the successful word-of-mouth marketing of Where is Dad? Few people know where dad is. But the discussion on social networks in the first episode "Where is Dad Going?". Suddenly the fire broke out and the audience took the initiative to search for introductions. This is the typical performance of word-of-mouth marketing. Of course, there is also the influence of star effect. At the same time, these factors.
3. Grains Dojo
As a fast-moving consumer goods, the appearance of instant noodles from frying to cooking is a qualitative change, which mainly advocates the concept of "non-frying, healthier" and wins the favor of the market with its unique selling point.
In fact, the society is constantly developing and changing, and the means and methods of online marketing are also constantly innovating. What we need is to break and subvert industry rules. Of course, in the homogeneous competitive environment, what we need is dynamic adjustment, keeping pace with the times and catering to consumers' tastes.
A case study of successful marketing in Weibo.
As a topic square, Weibo has become the main battlefield for more and more enterprises' marketing, and even has a good understanding of how to do marketing in Weibo, which shows the universality and importance of marketing in Weibo. Let's talk about the successful marketing case in Weibo and learn about the different marketing secrets in Weibo.
In the Weibo world, there are official corporate accounts, social media accounts, and a large number of personal Weibo and so on. In order to stand out in such a huge microblogging market, accumulate a large number of fans, and realize the transformation at the same time, it needs a series of meticulous Weibo planning. According to the marketing of Haidilao in Weibo:
The rise of Weibo in Haidilao is more due to his service. Many people say that Haidilao tastes ordinary, but his service is really good. A once popular joke in Weibo was "Man can't stop fishing in the sea". With the help of the popular phrase "people can't stop XXX", Haidilao quickly caught fire in Weibo. More importantly, the Weibo content of Haidilao really reflects their services more, and allows fans to go to Haidilao for consumption. Even if they don't feel that the taste of the dishes is not so outstanding, they won't feel uncomfortable, because they have experienced the excellent service of Haidilao.
Haidilao's marketing in Weibo is also impressive, because of his crisis public relations handling ability in Weibo. Haidilao was once exposed to the "bone soup blending incident". In this regard, Haidilao made a frank explanation in the official Weibo for the first time, without any intention of shirking responsibility. Weibo, the official of Haidilao, expressed his willingness to accept the supervision of the media and the public and to cooperate with the investigation of relevant departments. Such a sudden crisis public relations was successfully resolved because of Haidilao's frank attitude.
From the marketing of Haidilao in Weibo, we can see that there may be many ways to do a good job in Weibo marketing, but it is very important for enterprises to be honest with each other and communicate with fans in time.
In Weibo, all kinds of events spread very fast, whether it is enterprises, media or individuals Weibo. Do a good job in Weibo marketing, or need an attitude, what kind of attitude determines what kind of results.