Marketing strategy is a process in which an enterprise takes the customer's demand as the starting point, obtains the customer's demand and purchasing power information and the expectations of the business community according to experience, organizes various business activities in a planned way, and provides customers with satisfactory goods and services through coordinated product strategy, price strategy, channel strategy and promotion strategy, thus realizing the enterprise's goals.

Jiang is a brand of kaoliang spirit brewed by natural fermentation and distillation in a winery under the Liquor Co., Ltd. ..

Jiang is committed to the revival of the old flavor of Chongqing traditional sorghum wine, taking "I am Jiang, my life is simple" as the brand concept, adhering to the anti-luxury product concept of "simple packaging, fine brewing" and the brand spirit of "simple, pure and unique", constantly creating the brand IP of "I am Jiang" to interact with users, and constantly promoting the fashion and internationalization of China traditional wine brands.

Simplicity and purity are not only the taste characteristics of ginger, but also its attitude towards life. Jiang advocated young people to face their emotions, not to escape, not to be afraid, and to be themselves.

The brand concept of "I am Jiang, and my life is very simple" has been extended, and it has penetrated into all aspects of modern youth life in 2 1 century, giving birth to "face-to-face cocktail party", "good friend's cocktail party", "I have a bottle of wine to tell you", "another me in the world", "music scene" and "youth art exhibition where everything grows".

With the fermentation of time, Jiang's "simple and pure" brand image has evolved into a cultural IP with self-communication ability. More and more people are willing to express themselves through "Jiang". For this complicated world, maybe everyone is Jiang.