Today, candidates will be given a professional interpretation of the Internet and new media. Are you interested in this major which is closely related to our life? Come with me to get to know it!
1. When did domestic universities start?
The Ministry of Education has added the specialty of "Network and New Media" (050306T) to the catalogue of undergraduate majors in colleges and universities (20 12).
Second, what is the major of network and new media?
Network and new media are journalism and communication majors, and they are emerging majors that have gradually developed in line with the changing trend of the media industry in the digital age. Facing the internet and digital technology, it has strong interdisciplinary and applied characteristics.
The major of Network and New Media requires students not only to engage in the in-depth, comprehensive and interdisciplinary production and dissemination of digital news information, but also to have the communication skills such as data mining analysis technology, news product design and production technology. This major pays attention to the shaping of humanistic quality and values, and also emphasizes the mastery of software operation ability and professional skills in the Internet age. Mainly cultivate innovative talents who combine arts and sciences, have both ability and political integrity, understand ideas and practice.
3. What are the universities in China at present?
As a new specialty that adapts to the rapid development of network technology, the construction of network and new media specialty is in the ascendant at present. As of March, 202 1, 3 14 universities specializing in network and new media were approved nationwide, including Guangdong province 13, including Jinan University, South China Normal University, Guangdong University of Foreign Studies, Shantou University, Guangdong Polytechnic Normal University, Lingnan Normal University, Hanshan Normal University, Guangdong Finance College and Guangzhou University.
4. How many years is the academic system? What degree is awarded?
The academic system is 4 years, and the bachelor of arts degree is awarded.
5. What is the main course?
The core courses of network and new media specialty include: introduction to new media, design foundation of new media, dynamic design, research on new media users, introduction to audio-visual communication, audio-visual foundation, Internet programming based on python language, network philosophy, network marketing, media integration, data capture and cleaning, data visualization, network audio-visual media culture, documentary creation, video and sound creation, photography art and so on.
The picture shows Digital Color, a national excellent resource of Shenzhen University School of Communication, by Professor Tian, a famous teacher of the National "Ten Thousand Talents Program". The course combines visual color education with the digital media era and is close to the development of the times.
The picture shows the virtual simulation laboratory of Communication College of Shenzhen University, which is based on the construction of National Communication Experimental Teaching Demonstration Center of Shenzhen University and Guangdong News Media Virtual Simulation Experimental Teaching Center.
6. What are the employment prospects?
The employment direction of network and new media major includes the research, planning, design and operation of new media products, the production and dissemination of new media content, and the production and operation of short videos. According to the Report on Competition Pattern Analysis and Investment Decision-making of New Media Industry in China in 20021-2027 released by Zhiyan Consulting, the market scale of China's new media industry has grown rapidly in recent years, from 20 10548 billion yuan to 237.93 billion yuan in 2020. The booming industry has brought about an increase in the demand for talents. According to statistics, from 20 13 to 20 18, the demand for talents in new media operation positions increased by 10.8 times, making it one of the fastest growing occupations in recent years.
7. What are the application suggestions?
1. Interested in the problems in the new media era, willing to study. The cultivation of students majoring in network and new media includes not only the ability of news information production and communication, but also the ability of communication technology such as new media design, production and network technology. This requires candidates to be interested in thinking about the phenomena in the new media era, have certain insight, be willing to conduct research in their own fields of interest, and have strong autonomous learning ability.
2. Have certain data thinking or innovative design thinking. Although this major enrolls students in accordance with journalism and communication, it accepts both arts and sciences, but it pays more attention to the cultivation of students' new media data thinking in the process of talent cultivation. Students should have the practical ability to adapt to the requirements of the era of big data and drive network communication with data. In addition, in the era of intelligent communication, innovative thinking will become a more important quality, which can stand out in the design of new media products or content planning and production.
3. Have a clear plan for your career. The major of Network and New Media is a highly applied discipline, and its talent training export is diversified, which requires candidates to make a relatively clear career plan and determine the future career development direction according to the talent demand in the market and their own abilities and hobbies during the learning process.
? 4. Have strong self-study ability and adaptability. Network and new media majors are facing the challenge of rapid iteration of technology update. Students need to have a certain ability of self-study and cultivate deeply in the direction they are interested in. We should be able to adapt to the endless stream of new technologies and ever-changing changes, draw inferences from others, grasp the essence, and gain employment competitiveness with better adaptability.