To borrow a phrase from Comrade Deng Xiaoping describing the development of socialist market economy, the development of private enterprises is called "crossing the river by feeling the stones". This situation is beneficial to the development of private enterprises: without the bondage of stereotypes, they can let go of their hands and feet and play boldly; This also has its disadvantages: if business leaders are insightful and far-sighted, there is no rule to follow. It is easy for enterprises to get lost, hesitate and even close down. Nanjing 1984 established 138 private enterprises, except for high energy, all died out and disappeared. Most of them were ruthlessly eliminated by the market because they could not find the direction of business development. From 1980, when the first batch of private enterprises were founded by Zhongguancun scientific and technical personnel, during the period of 18, a number of private enterprises grew rapidly and gradually developed, and gained a certain reputation and status in the business community, forming a group effect. 1997 The 15th National Congress of the Communist Party of China politically confirmed the status of private enterprises and created a good external environment for their development. However, the environment is only a condition. If private enterprises want to achieve rapid development, they need to be brave in exploration and bold in development. Design and plan a future development path for yourself. In this design plan, the most important thing is to choose the right industrial direction. To choose the right industry direction, we should learn to grasp three points: 1, high technology content. The productivity ratio of traditional agriculture, traditional industries and high-tech industries is 1: 10: 100, and high-tech has the most potential and benefits. Now the real fast-growing enterprises, such as Stone, Lenovo and Founder, are all based on high technology. Traditional industry management is often more difficult than school management. Private enterprises should have a long-term vision and rely on science and technology to realize the rapid development of enterprises. 2. Have its own characteristics. The industrial direction chosen by enterprises should have the characteristics of both China and their own enterprises. In order to gain a foothold in the fierce market competition, we must achieve "no one has me, no one has me, no one has me, and no one is cheap." This requires business operators to have a keen eye and a flexible mind. He is good at accurately choosing among 24,000 subjects and tens of thousands of interdisciplinary subjects and winning new victories. 3. Choose a special engineering system. The direction of this kind of industry is to pay equal attention to hardware and engineering, which is more distinctive. Specialization: Many famous big companies in the world, such as lBM, Ford, Panasonic, etc. Engaged in specialized management and occupied the market with one or several products. Most private enterprises started late, with small scale, weak financial strength and weak competitiveness. If their power is dispersed again, it will be difficult to take the initiative in any field. According to the observation of relevant experts, 80% of the market in an industrial field is occupied by the top 5- 10 enterprises in the industrial field. This practice of "putting eggs in the basket" is bound to weaken the strength of enterprises, which is not only not conducive to occupying market share, but also easy to be "carved up and annihilated" by competitors. Concentrating resources and taking the road of scale is an important symbol of enterprise competitiveness, and it is also the charm of enterprises to gather talents and attract funds. If private enterprises want to achieve sustained and stable development, they must not achieve enterprise scale. If private enterprises want to enhance their competitiveness and achieve scale, they must take the road of capital alliance and talent alliance. In fact, many large companies in the world, including aircraft carriers, are composed of millions of shareholders, trillions of funds and hundreds of thousands of employees, and the largest shareholder only accounts for 2% of their assets. Private enterprises take the road of alliance. There are many methods, such as high-energy group, which is combined with universities and research institutes in scientific research; Cooperate with state-owned enterprises in production, use state-owned enterprises to produce product parts for them, and gradually embark on the road of scale. Customer-centered products choose the market that enterprises are most concerned about. The market directly determines the success or failure of an enterprise. The key to a good market is products. There are different standards for selecting products, some are technology-centered, some are profit-centered, and some are market-centered. Private enterprises should continue to develop steadily, in the choice of products. We must persist in taking customers as the center. Customer-centered, in fact, is to go further on the basis of market-centered, and make product choices according to customer needs. It should be based on full investigation and scientific argumentation. Often communicate with customers or hold customer seminars to understand their needs, so as to accurately grasp the direction of products, so as to be closer to the market and customers, so that products can occupy the market in the competition and maintain the long-term development of enterprises.