Main references:

[1] Zhu. Basic operation process of international 4a advertising company [l] Guangdong Economic Publishing House: XX(4)

[2] Jeffrey? Lester Lancaster. Translated by Ma Xinghan, Ding Meisheng, Feng Xiaobo and Ying Bin. Strategic Marketing Planning and Evaluation [m] Far East Press: 1998(6):53-67

[3] Hangzhou Daily Newspaper Group XX Annual Report (L) internal publication, XX

[4] Fuzhou Cai Bo advertising survey report (L) internal information, XX

[5] Dadong Liu. Efficient team building 5w1h. China Management Exchange Network XX(2)

[6] Lu Bin, media advertising business strategy [l], modern advertising XX (106)

[7] Zhu, Research on Public Advertising [l] International Advertising, 1994(3)

[8] Zhu, comment on the creation of TV advertisements [l], Fujian Advertising Essays, Fujian Science and Technology Press, 1998(7)

[9] Yu Xiaoru, from the development trend of advertising [l], audio-visual world, XX(6):68

[10] The advertising industry calls for overall planning talents and advertising creative talents [eb/ol].

[1 1] Wang, the online advertising industry has entered the focus communication [eb/ol].

[12] statistical analysis report of China advertising industry in xx years [eb/ol].

[13] Sina. Ding Junfa, the' new trend' of the change of consumption demand of urban and rural residents in China [EB/OL].

[14] Sina. Zheng Heping, advertising development principles and policies at the turn of the century [eb/ol].

[15] Ding Junjie, China Radio and Television Media Group Research [m] Beijing: China Price Publishing House

(II) Research contents, research objectives and key problems to be solved of this project.

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