The methods of e-commerce drainage are generally divided into two channels: paid drainage and free drainage. Free drainage is mainly aimed at SEO optimization of shops and commodities in e-commerce, improving the ranking weight of shops and commodities, allowing more commodities to have a good ranking in the site search and maximizing the exposure of commodities.

Pay channel drainage, mainly in the e-commerce platform for advertising, through store promotion, keyword promotion, to achieve full scene penetration for a large number of drainage. For example, the advertising platform in JD.COM, at the same time, since the promotion of paid drainage into the ground, it is necessary to involve a reasonable budget allocation and drainage strategy

I. Budget allocation:

The traffic inside and outside the station has increased greatly, and at the same time, the cost of obtaining sound volume has increased slightly, so the promotion budget in the warm-up period has increased by 20% compared with the forecast in the pre-preparation and testing period.

Second, the drainage strategy of each product line:

In the product series of Beijing Zhuntong, the products that focus on drainage innovation, brand exposure and activity promotion are JD.COM booth and JD.COM Direct Investment. During the warm-up, it is recommended that you use intelligent bidding and directional tools. Carry out comprehensive harvesting with precise flow.