Personally, I think it does have a great impact. After all, people who are particularly narcissistic may not find some problems to a large extent, especially in enterprises. Failure to make timely changes according to the market will also affect the enterprise itself. Generally speaking, the disadvantages of this matter outweigh the advantages.

Dong Mingzhu

A master's degree thesis of Zhejiang Gongshang University caused a heated discussion among netizens on the Internet, because the research object of this thesis was Gree Electric and his chairman Dong Mingzhu. This paper entitled "CEO Narcissism and Its Economic Consequences —— Taking Gree Electric as an Example" points out that Dong Mingzhu's narcissistic personality leads to insider control in Gree Electric, which is the main reason for Gree Electric's failure in diversification.

Dong Mingzhu

It is understood that this paper indicates that it is necessary to study CEO narcissism, because destructive leadership in narcissistic leadership may have a great destructive effect. The paper further analyzes the influence of Dong Mingzhu's narcissistic personality on Gree Electric's performance, and thinks that Dong Mingzhu's tendency to take risks and stick to his own opinions is the performance of his narcissistic personality, which makes Gree Electric still unable to find new growth points. This makes Gree unable to innovate.

Dong Mingzhu

The article also said that Dong Mingzhu's narcissistic personality may have more advantages than disadvantages for enterprises in the introduction or growth period; For companies in a mature or declining period, CEO narcissism may do more harm than good. Of course, some people think that "Miss Dong" led Gree to deus ex and made Gree sit at the top of the domestic air-conditioning industry. At this point, she is very confident.

Dong Mingzhu's endorsement of Gree, using her avatar as the boot screen of Gree's mobile phone, may be more of a marketing tool, because she doesn't care about the public's views. In fact, this view is different. After all, Dong Mingzhu's strength is there, and her achievements are worth learning. In this case alone, I think Dong Mingzhu is not a big problem, but people with narcissistic personality do bring many disadvantages.