Corporate culture construction is the cornerstone of market economy and enterprise's own development, and it is a powerful guarantee for enterprises to enhance their competitiveness. The following is my collection of papers on how to shape corporate culture, hoping to help you!
Enterprise culture is an organizational culture and the soul of an enterprise. Excellent corporate culture is the most fundamental symbol that distinguishes it from its competitors. Excellent corporate culture is an important part of core competitiveness, a source of nutrition for enterprises to win constantly, and can also promote the development of human civilization. To build an excellent corporate culture, we must first highlight our own characteristics, learn advanced corporate culture at home and abroad, and take its essence for our use; We must constantly innovate, keep pace with the times and maintain the advanced nature of the times; At the same time, don't rush into it, just follow your feelings; We should abandon wrong ideas and improve cultural connotation. This paper discusses the background and significance of enterprise culture, its position and function in enterprises, analyzes the misunderstandings existing in the construction of enterprise culture in China, and puts forward some suggestions on shaping the construction of enterprise culture: enterprise culture is not naturally formed, but gradually formed through the vigorous advocacy and practice of enterprise leaders and the joint efforts of all members of the enterprise.
Keywords: corporate culture; Shaping; Wrong idea
introduce
The study of corporate culture began with the fierce international economic competition between Japan and the United States in the 1980s. 2 1 century With the advent of the era of knowledge economy, people's working methods and working environment have changed, and people have different understandings of the meaning of life and work. At this time, enterprise managers are faced with the following major changes:
① People's material satisfaction is greatly improved, and employees cannot be effectively motivated by money and material stimulation;
The competition of high-tech talents has become the focus of competition in the era of knowledge economy, and the scarcity of knowledge "elite" is far greater than the scarcity of capital;
With the infinite expansion of enterprise boundaries, there may be employees in your enterprise in any corner of the world, who may work at any time and the fixed schedule may be broken. Physical workshops and office buildings in space may no longer exist, and information transmission and operation control can be completed by modern communication means;
(4) Employees have greater freedom and different cultural backgrounds, social experiences and living habits, so cross-cultural management becomes inevitable. In this environment, the limitations of enterprise system management are exposed, and the research of enterprise culture comes into being.
First, the definition of corporate culture
The true meaning of corporate culture
1, corporate culture is a concept that formally belongs to the ideological category. We must first govern the country according to law, but no matter how perfect the law is, it will be invalid, and the law will be bound by social morality. Therefore, to govern the country according to law, we must also govern the country by virtue. The same is true of managing enterprises. Corporate culture and social morality belong to the same category, which refers to people's values, refers to people's self-restraint in ideas, and is a supplement to the failure of enterprise system.
2. From the content point of view, corporate culture is a reflection of the values of corporate behavior, the actual operation process of enterprises, specifically, the reflection of corporate systems and strategies on human values.
3. Corporate culture is essentially a value concept put into practice. Corporate culture restricts the behavior of employees and the operation process of enterprises, and it is a value concept that really works in reality.
4. Corporate culture belongs to corporate values in attributes, which is different from national values and social values.
5. Functionally, corporate culture belongs to the value concept of standardizing corporate behavior. Corporate culture has played a very good role in regulating the behavior of enterprises and employees. It is not a packaged value concept, but a value concept that truly solves enterprise problems.
Characteristics of corporate culture
Outstanding personalized characteristics. After China joined the WTO, the competition among enterprises became more intense. As a competitive means, corporate culture must highlight the advantages of its own enterprises, pay attention to summing up the successful experience of corporate culture construction, and form the personalized characteristics of corporate culture construction. However, the rise of corporate culture in China is not long. It started with the reform and opening up and is in its infancy. One of the main problems is the lack of individuality, copying the advertising language of other enterprises, and there is similarity. Corporate culture is the crystallization of summing up one's own experience and lessons in market competition, a magic weapon for the survival and development of enterprises, and a true portrayal of entrepreneurs' personal struggle experience. Because the leading products, business scope, personnel quality and technical content are different, the development paths of different enterprises are different, and the contents and forms of corporate culture should also be different.
Can adapt to the development requirements of advanced productive forces. Productivity determines relations of production, and economic base determines superstructure. Corporate culture belongs to the category of superstructure, which reacts on productivity. The criteria for judging reform and various tasks mainly depend on whether it is conducive to developing the productive forces of socialist society, enhancing the comprehensive strength of socialist countries and improving people's living standards. This is true for a country and also for an enterprise. Advanced corporate culture can certainly adapt to and promote the development of productive forces.
After long-term construction, practice has proved that it is effective, lagging and stable. The construction of corporate culture will go through a long process, not overnight, and it needs generations of entrepreneurs and employees to create, cultivate and develop in the process of running enterprises. Culture should have a foundation, a foundation. Every enterprise has its own different entrepreneurial and development tracks, forming different corporate culture characteristics. Whether an enterprise is excellent or not depends not only on the prosperous period, but also on the difficult period; It depends not only on the development period, but also on its entrepreneurial period. If an enterprise encounters difficulties and setbacks, all employees can maintain the same concept, help each other in the same boat, make progress despite difficulties and persevere, and the excellent culture of this enterprise will really form.
Excellent corporate culture embodies a win-win strategy. Excellent enterprises benefit from excellent corporate culture, and the value of employees is fully reflected. Excellent culture should fully respect people, fully embody people's values, and employees can enjoy it infinitely. Let an employee love his enterprise, there must be its own reason. In order to make employees care about the enterprise and unite with the enterprise, it is mainly because employees can share the benefits brought by the growth of the enterprise. Only under the corporate culture of win-win strategy can employees establish positive work values, truly feel the joy of success, realize respect for personality and show the spirit of dedication and respect, and the company can really be loved by employees.
Excellent corporate culture can adapt to international competition. To study organizational culture, we must first study national culture. According to relevant research, the influence of national culture on employees is greater than organizational culture. When considering the influencing factors of employee behavior, we should also consider the role of national culture. However, in the process of international economic integration, we should study the internationalization of culture. Cultural differences come from cultural background and history, and they are important signs to distinguish different nationalities and different countries. The objective reality of cultural differences will affect the business activities of multinational companies in many ways, so it is very important to understand and attach importance to cultural differences. In order to successfully cross cultural boundaries, a company must try its best to understand the important cultural norms, values, religious beliefs and cultural concepts of its business premises, and learn to recognize the important symbols, values and etiquette of a culture. This will help multinational companies to understand the reasons behind the competitive behaviors of their customers, workers and companies, and reduce their blindness and risks in overseas market operations.
Excellent corporate culture is innovative. In the era of knowledge economy, knowledge has become the most important capital and the main driving force and decisive factor to promote productivity progress and national economic growth. The secret of a successful enterprise lies in continuous innovation.
The Importance of Shaping Corporate Culture
Enterprise is the main body of management labor based on the combination of people, and its management behavior must be personalized in the end, and all activities of the enterprise must be carried out by people in the end. The choice of enterprise's system arrangement and management strategy will inevitably be reflected in people's values and expressed in the form of enterprise culture. Therefore, corporate culture is an extremely important issue related to the efficient development of enterprises.
1. Corporate culture is the soul of an enterprise. The corporate culture advocated by any enterprise is the requirement of the enterprise on people's values in terms of system arrangement and business strategy choice, that is, people can identify with the enterprise's system arrangement and business strategy choice in terms of values, and guide their actions with values that conform to the enterprise's system arrangement and business strategy choice. Therefore, corporate culture is the soul of an enterprise.
2. Corporate culture is an important ideological guarantee to realize enterprise system and business strategy. There are two kinds of constraints on people by enterprises. One is external constraints, such as enterprise rules and regulations; The other is internal constraints, such as corporate culture as a value concept. Enterprise culture can make employees consciously and actively implement enterprise system and enterprise management strategy.
3. Corporate culture is the conceptual basis of enterprise system innovation and business strategy innovation. The innovation of enterprise culture not only brings the innovation of employee values, but also promotes the innovation of enterprise system and management strategy. For example, Haier, because of its complete corporate culture, can innovate in institutional arrangements and strategic choices. Therefore, the Haier case entered the Harvard case library with the theme of corporate culture.
4. Corporate culture is the internal source of enterprise vitality. Enterprise vitality ultimately comes from people, that is, from people's enthusiasm. Only by mobilizing people's enthusiasm can enterprises be full of vitality. As a value concept that employees believe in, corporate culture is inevitable
It is directly related to the vitality of enterprises and is the internal source of enterprise vitality.
Corporate culture is the internal constraint of corporate behavior norms. In the process of enterprise management, it is necessary to standardize the behavior of employees, that is, to require employees to abide by and implement the enterprise's system and business strategy well, and there is an inherent self-restraint requirement. People's behavior is dominated by ideas, which are people's internal constraints and corporate culture. Only under the condition that this internal constraint works can we ensure the effective implementation of enterprise system and enterprise management strategy.
6. Excellent corporate culture can not only standardize employees' behavior, but also unite employees to work together and motivate employees to work hard to achieve corporate goals. From the corporate culture of Hewlett-Packard Company in the United States that respects employees' personal value and dignity, from the management concept of IBM Company in the United States that respects employees, puts customers first, and pursues Excellence, from the corporate spirit of Matsushita Company in Japan that serves the country, is friendly and consistent, and is grateful for kindness, and from the iron man spirit of Daqing Oilfield in China, it is not difficult to find that the secret of its success lies in the power of corporate culture.
Second, the impact of corporate culture on enterprises
positive impact
1. Excellent corporate culture is an important part of core competitiveness. Excellent corporate culture can fully mobilize the enthusiasm of employees and promote the transformation of human resources into human capital, thus improving labor productivity, enhancing competitiveness and moving towards internationalization. And excellent corporate culture has its outstanding subject culture, which embodies a kind of core values, can form a unified value orientation and behavior, and then condense into core competitiveness. Enterprises without culture are immature enterprises, and enterprises without advanced culture are not world-class enterprises. Imagine, when the enterprise develops to a certain scale, there is no advanced management concept and business philosophy, how to command the company's hordes, how to keep personal goals consistent with enterprise goals, and how to achieve maximum management synergy? Looking at the business philosophy of large international companies, it is not entirely the pursuit of profit maximization or the maximization of shareholders' rights and interests, but mostly the creation of overall value for customers, employees, shareholders and other interested parties through the theory of enterprise ecology. Only by creating value for customers can we actively and effectively develop and create markets; Only by creating value for employees can we ensure the synchronous growth of the value of employees and enterprises, and finally ensure the realization of enterprise value. Therefore, the fundamental force that determines the competitive advantage is how to attract the best talents in the world with excellent corporate culture and establish the best enterprises in the world.
2. Excellent culture can make the enterprise win forever. Excellent corporate culture is the power source and effective guarantee of sustainable development, which can silently extend the life cycle of enterprises. As a cultural phenomenon, corporate culture can be said that every successful company must be backed by excellent corporate culture. The reason why advanced enterprises can beat backward enterprises is that the culture of advanced enterprises is more adaptable to the requirements of competition and more vital than that of backward enterprises. More and more enterprises are beginning to realize the importance of corporate culture. The motivation and cohesion of an enterprise all come from corporate culture, and technology is just a platform. Without a more successful culture, the vitality of enterprises is limited.
3. Excellent corporate culture can promote the progress of human civilization. Generally speaking, excellent corporate culture embodies the excellent qualities of many nationalities and human beings, including harmony, honesty, equality and good humanistic characteristics. Excellent corporate culture not only creates wealth for enterprises and employees, but also has a positive impact on their customers, consumers and even society, thus promoting the progress of human culture.
negative impact
1, the purpose of most enterprises to shape corporate culture is to shape corporate image and brand image. Generally, these enterprises will let people know that they want to do corporate culture before doing corporate culture work, and their corporate culture work itself is mostly needed for company publicity.
2. The purpose of some enterprises in shaping corporate culture is to inculcate the instructions of business leaders or superiors. In these enterprises, the corporate culture work is mainly to publicize the leaders themselves and their instructions, and even to flatter the leaders as the main work of corporate culture shaping.
3. Some enterprises shape corporate culture in order to follow the trend. Because everyone is doing it, and it is a theory handed down from the United States and Japan, it should have some benefits. Why don't we do it? As for the purpose and function, we will consider it later.
4. The corporate culture created by some enterprises lacks purpose and pertinence. For the long-term development of enterprises, these enterprises have high ideas and follow the molding procedures. It can be said that enterprises in China have made many meaningful explorations in shaping corporate culture in just over 20 years, but there are not many successful cases in shaping corporate culture. Some enterprises regard corporate culture as their mantra when they are prosperous, but once they encounter a crisis, they find that what they lack most is corporate culture.
Third, the problems in shaping corporate culture
With China's entry into WTO, in order to gain a firm foothold in the fierce competition, many enterprises are actively building corporate culture, but in the actual construction process, there are some misunderstandings unconsciously.
The practice of going through formalities for the sake of formalities
Corporate culture is the ideological system of an enterprise. This view holds that corporate culture is an enterprise's thinking system, so corporate culture can be divided into corporate philosophy, corporate philosophy and corporate spirit. Different enterprise thinking systems constitute different enterprise cultures. Corporate culture is the cultural activity of an enterprise. People who hold this view simply understand corporate culture as various cultural activities of employees, such as karaoke competitions and sports competitions. Corporate culture is corporate image design. Many companies call corporate image design corporate culture, which has nothing to do with corporate system and corporate strategy. Corporate culture is the cultural taste of corporate products, which puts all the ownership.
The contents related to the cultural taste of enterprise products are collectively called enterprise culture, which confuses enterprise culture and product culture.
Boss doctrine
In the process of leading an enterprise, leaders must pay attention to their words and deeds, because as a leader of an enterprise, the following eyes will be watching. Leaders often have to be hands-on and take the lead in setting an example, which can not only play an exemplary role, but also truly understand the true thoughts of subordinates.
We should get out of the misunderstanding of one-sided indoctrination. Some business owners develop corporate culture only to realize their own will, just to "teach" employees how to behave, but they don't know that the person in charge and the management are the role models for employees. Corporate culture is a dynamic product of people's consciousness, not a negative reflection of the objective environment. Objectively speaking, the need for a certain culture is often intertwined with various contradictory interests and bound by deep-rooted traditional customs. Therefore, in the beginning, only a few people always wake up first. They put forward cultural ideas that reflect objective needs, advocated changing old ideas and behaviors, and became pioneers of corporate culture. It is precisely because of the demonstration of a few leaders and advanced elements that others in the enterprise are encouraged and driven, forming a new cultural model of the enterprise.
Therefore, to establish a distinctive corporate culture, we must first start with the "leader culture" of corporate leaders.
One-sided understanding
A simple understanding of corporate culture is enterprise identification system, which means that corporate culture is only understood as what are the different identification standards between one enterprise and another. Generally, it includes visual recognition, behavioral recognition and mental identity. One-sided view that corporate culture is the method of packaging enterprises. In reality, people use all kinds of very good adjectives, famous sayings and epigrams to package enterprises, and regard these words of packaging enterprises as corporate culture, such as "customers are God", "serving the society" and "striving for first class".
Fourth, measures to enhance corporate culture
Standardize management and determine the dominant corporate culture.
1, corporate culture innovation, innovation is the power source of corporate culture construction. The innovation of enterprise culture means that enterprises should first follow the unique laws of the market, find the correct market positioning, determine the innovative values according to the characteristics of the times, and provide high-quality products and good services for the society; Secondly, it is the innovation of enterprise system. With the advent of knowledge economy, the traditional management mode will be replaced by knowledge management, thus connecting information with information and information with people, sharing information and knowledge in the process of interpersonal interaction, and using group wisdom to innovate to win competitive advantage; Finally, the innovation of corporate image must constantly expand the role of corporate image in the development of enterprises, motivate employees, mobilize their enthusiasm and sense of responsibility, and enhance corporate cohesion.
2. The institutionalization of corporate culture means that corporate culture must be fully reflected in the institutional arrangements and strategic choices of enterprises, and give full play to the dynamic role of corporate culture in the institutional arrangements and strategic choices of enterprises. The second meaning is that corporate culture, as a value concept advocated by enterprises, must direct employees' thoughts through institutional means. Any employee must accept the corporate culture ideologically and be loyal to it. Corporate culture exists as the ideological system of employees.
3. Practicalization of corporate culture. Corporate culture is not only a value concept advocated and believed by enterprises, but also a value concept that must be put into practice. That is, enterprise culture should guide the establishment of enterprise system and strategic choice. Corporate culture is not only reflected in various documents, but also in the actions of employees.
4. Corporate culture education is to instill the values that enterprises believe in and must realize into employees' minds. Therefore, strengthen the training of enterprise employees.
5, corporate culture rewards and punishments, the shaping of corporate culture needs to be forced and encouraged to guide, those who abide by corporate culture should be rewarded, and those who violate corporate culture should be severely punished. This is an important means to root corporate culture in the hearts of employees.
6. Systematization of corporate culture. In the process of shaping corporate culture, we must constantly improve the content of corporate culture from the perspective of long-term existence, sustainable development and sustainable profit, and finally form a systematic corporate culture. This systematic corporate culture will have a great binding force on employees. The white papers on corporate culture of some foreign companies have hundreds of thousands of words. So much corporate culture content is not formed in a year or two, but the result of long-term accumulation and the result of adhering to a systematic corporate culture.
Publicity and education to strengthen corporate culture.
Cultivating enterprises into "learning organizations" is the target mode of corporate culture construction. "Learning organization" is a macro management theory. Its constituent elements can be summarized as the following six aspects: first, it has the concept and mechanism of lifelong learning; The second is to establish an open learning system with multiple feedbacks; Third, form an organizational atmosphere of learning, enjoyment and interaction; Fourth, it has the growing learning ability to realize the same desire; Fifth, work and study make members live out the meaning of life; Sixth, study and work make the organization constantly innovate and develop.
Defining "learning organization" as the target model of corporate culture construction in China is conducive to establishing the development concept of "people-oriented", giving full play to the role of intellectual resources and enhancing the market competitiveness of enterprises. Therefore, enterprises in China need to build a talent team with high theoretical quality and rich practical experience, so as to meet the requirements of knowledge economy and realize the target mode of enterprise culture construction. Advocate behavior culture. A very important aspect of corporate culture construction is to implement it in behavior. We often say that when we look at a person, we should not only listen to what he says, but also observe what he does. The same is true of the public's understanding of an enterprise. Therefore, in the construction of enterprise culture, entrepreneurs should actively advocate excellent behavior culture and practice it.
Actively carry out the spiritual civilization construction of corporate cultural and sports activities: (1) Make use of public opinion to publicize and spread entrepreneurship through television, newspapers, internet, situation and task education, reports, speeches and seminars, so as to make it deeply rooted in people's hearts. (2) Propagandize their advanced deeds by setting models, cultivate entrepreneurship with the power of examples, and formulate rules and regulations that embody entrepreneurship and promote its growth. Enterprise spirit is not mandatory, but it can be guaranteed by a mandatory system. (3) Through specific activities to shape entrepreneurship, entrepreneurship is intangible and abstract. Employees can experience the significance of entrepreneurship through the exhibition of enterprise development history and cultural performances, and cultivate and educate employees. (4) Training courses on corporate culture can be held to educate employees on corporate culture knowledge and entrepreneurship, so that employees can have a sense of identity with entrepreneurship and consciously practice entrepreneurship in their work.
To build an excellent corporate culture, we should pay special attention to the following points: 1, which should be targeted and make the strengthened people realize the deeper and broader significance. For example, if reasonable behavior is affirmed, that is, recognized by enterprises, the strengthened person will have a sense of accomplishment and stimulate the regeneration of his behavior. 2. Pay attention to the timeliness of strengthening, choose the right time to strengthen in time, and at the same time consider the acquisition of feedback, so as to leave a deep impression on people. 3. The choice of strengthening means should vary from person to person. It is necessary to combine spiritual incentives with material incentives and consider the needs of those who are strengthened, so as to achieve the best results. When the behavior is constantly strengthened and stabilized, people will naturally accept the values that guide this behavior, so that the values of the enterprise are accepted by all employees and form an excellent corporate culture.
Therefore, shaping corporate culture can be closely combined with the actual production and operation. Through traditional ideological and political work methods such as culture, education, entertainment, infiltration and encouragement, employees can be guided, edified and subtly shaped, their professional and cultural qualities can be improved, and strong cohesion, centripetal force and binding force can be formed within the enterprise to promote the development of the enterprise.
Concluding remarks
Corporate culture construction is the cornerstone of market economy and enterprise's own development, and it is a powerful guarantee for enterprises to enhance their competitiveness. Culture promotes and promotes the development of enterprises, and the development of enterprises breeds better and more advanced corporate culture. Therefore, according to the needs of the development of the new situation, we should carry forward the spirit of keeping pace with the times, build and rebuild corporate culture, and add stamina for the sustainable development of enterprises. Corporate culture is a long-term, systematic and arduous task. We must always regard corporate culture as the work of the enterprise, and ensure that there is no deviation in the key links of corporate culture shaping, otherwise it is very likely to affect the entire corporate culture system, thus affecting the management and operation of the enterprise. At the same time, enterprises should establish correct thinking and adopt professional methods. Only in this way can the shaping of enterprise culture be implemented and make a real long-term contribution to enterprise management.
refer to
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