Very interesting. Cars made in China are not valued at home, and their sales are average, but they can be exported to other countries and sell well.
Mainly those importing countries, the economy is not very developed, and the high cost performance of domestic cars just meets their needs.
It's like: I have no money in my pocket, but I still want to buy a dress. "Oh," I shop around and compared it. It's definitely the best cost performance.
The quality is better, not bad, and the price is getting cheaper and cheaper. Compared with the previous model, it has become a domestic car.
The fundamental reason is that most of the exports are underdeveloped countries.
Domestic cars earn so much money by exporting, largely because of proper strategic arrangements.
Fudan University's master's thesis "Research on Chery Automobile's Entry into Russian Market Mode" said above.
Developed countries generally have their own large automobile companies and users, and national laws also have strict requirements on automobile consumption, so it is difficult to enter developed countries.
To tell the truth: Germany and Japan are powerful countries in the automobile industry, and they developed very well and early. Isn't it boring to force exports? Right?
On the contrary, if it is exported to countries with relatively backward automobile industry, the sales volume will naturally come up.
In front of you, there are a group of very powerful knights riding Harley, and there are "Peng Peng Peng Peng Peng Peng Peng Peng Peng Peng Peng Peng Peng Peng Peng Peng Peng Peng Peng Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang Bang!
If I sell you a 125 old motorcycle, people won't buy it, but they may laugh at you in their hearts, right?
Although I just talked about Chery's example, the strategies of all export car companies are the same.
The Ministry of Commerce released a high-quality development report on China's automobile trade, which pointed out that the export of American brand passenger cars is mainly concentrated in developing countries such as the Middle East, South America and Southeast Asia.
For example, in 20 18, the number of China brand cars exported to Iran was 193300, accounting for 19.2% of the total export volume, which was quite a lot.
The number of cars exported to all developed countries only accounts for 12. 1% of the total export.
Domestic cars have higher cost performance and sell better.
In addition to the good selection of exporting countries, there is another reason why domestic cars sell well in other countries, that is, high cost performance.
Domestic cars are not bad now.
Domestic cars are not favored in China, largely because of the bad impression in the past. Once bitten by a snake, you can't tell whether you see a snake or a rope behind you.
But now the quality of domestic cars is really not as bad as before, but much better.
It was also mentioned in the video before, so I won't go into details. Say it a little. R&D capability has been improved, parts supply system has been improved, and quality problems have been optimized a lot.
In short, the car is getting better, not far from international brands.
How big is the gap? It is the brand value, not the quality of the car itself.
In other countries, it is cost-effective, so it can open the market.
The car is not bad, the brand is silent, and the price can only be sold cheaply. Well, is it good and cheap? Naturally, more people will pay.
The National Automobile Association of Chile has a report:
During the period from 2008 to 20 18 and 10, China automobile manufacturers achieved a record total sales volume of 202 130 vehicles with high cost performance, good customer relationship and satisfying customers' demand for products.
For example, Geely Job is equipped with 4-wheel drive, and Chile sells 14299 1 RMB; Top 4-wheel drive Honda CR-V (picture | configuration | inquiry) will sell for 238,996 yuan.
In fact, job is not that bad, is he? Not bad, the price is nearly half cheaper than CR-V, 654.38+ 10,000 yuan.
This price/performance ratio is just a joke for the rich, but for us ordinary people, then the people of Chile are a little poorer than us.
For ordinary people in Chile, this is cost-effective, and naturally many people buy it.
Just like: Xiaomi, Huawei, plus a mobile phone is also quite easy to use, and the price is much cheaper than Apple. Many people switch to domestic mobile phones.
You went to India again, which is poorer than us. Seeing our mobile phone is like a god, "lightning", super fast and powerful, which is almost the feeling.
There is indeed a difference between the export version and the domestic version.
Of course, don't think that the quality of the car is specially designed to improve exports, and the price is cheaper than domestic ones.
In fact, all exported goods must meet the production standards of the importing country, so the parts produced will still be different from those in China.
For example, China's food certification standard is called "QS", and the United States is "FDA" certification. If you want to export snacks to the United States, you must meet the FDA certification.
People say, "What is QS? We don't need it anyway! " That's it.
Of course, this does not mean that domestic cars are poor and export versions are good. Even if there is a difference, the gap will not be too obvious.
Geely Freedom Ship, domestic C-NCAP collision test, scored 2 stars, and overseas freedom ships didn't even have airbags. In the collision test of Latin NCAP in South America, the score was 0 star, and the dummy in the cabin was seriously damaged.
On the contrary, the domestic quality is relatively better.
As for the price gap, it is mainly because most automobile exports are not in the form of vehicle exports. None of them said, "the meal is ready, you take this bowl of noodles away." That's not true.
Yes, I'll send you noodles and toppings, and you can cook them yourself there.
Or refer to the Report on High-quality Development of Automobile Trade in China issued by the Ministry of Commerce, which says that most automobile enterprises are mainly engaged in assembly and production of CKD and SKD overseas.
You don't need to remember CKD and SKD. Simply put, all the exports are spare parts.
I just said noodles and noodles. Anyway, when you get there, do it yourself locally. Now it's a bit like a takeaway package.
Well, other countries may have lower labor costs, lower operating costs and lower final selling prices than we do. Will there be more mistakes in assembly? I think there will be.
It sells well because the exporting countries are underdeveloped.
Generally speaking, domestic cars sell well abroad mainly because the economies of those exporting countries are not very developed.
Other international brands: "I know you have Porsche and Ferrari, what's it to me?" Your brand is so good that I can never afford it. "
Just right, good brands can't afford it, and cheap brands don't have our good quality and place. That's how domestic cars win.