Today's meeting is very necessary and important. Secretary Cui of the Municipal Party Committee and Mayor Song attached great importance to the tourism service, and made special instructions for many times, demanding that the tourism service should be detailed, refined and well done, effectively improve the level of tourism service, and safeguard and guarantee the good image of Weihai tourism. Just now, the notice of the conference commended the "model enterprise" and "service star" of the city's subtle service. Several comrades made vivid and touching typical speeches. Director Gao of the Municipal Tourism Bureau then made a comprehensive summary and specific deployment of the city's refined service work. I hope everyone will seriously implement it. Now, let me make three comments first.

First, we should further enhance our understanding of the importance and urgency of developing refined tourism service activities.

As a window industry dealing directly with people, the word "service" is valuable, so it is particularly important to implement subtle services. From a big perspective, subtle service is related to a city's brand and represents a city's civilized image. At present, the competition between cities is not only the competition of economic strength and location advantage, but also the competition of civilized environment and quality service. Since last year, all tourism enterprises in the city have conscientiously implemented the deployment of the municipal party committee and the municipal government to create a civilized city, fully played the role of the window industry, and promoted the overall level of civilization in our city. Recently, the Municipal Party Committee and the Municipal Government issued the Implementation Opinions on the Construction of Civilized Weihai. These industries we are present here are all related to tourism and represent the civilized image of Weihai. Under the background of building a "civilized Weihai" in the whole city, our tourist attractions and service windows should take the lead in becoming important windows for spreading civilization, publicizing civilization and building a civilized Weihai. It is a specific requirement and an important measure to carry out refined tourism service activities to create a civilized city and build a "civilized Weihai". The city's tourism industry should combine the opportunity of creating a civilized city, start with improving the quality of tourism services, fully implement the working standards of subtle services, embody the industry style of civility, courtesy, civilized language and civilized service in all posts of tourism services, create a beautiful, civilized and harmonious tourism environment, strive for the first batch of civilized cities in China, and make due contributions to the creation of our city. From a small point of view, it is an urgent need for the development of tourism economy to do a good job of subtle service. Tourism is entering an important transition period. With the increasing number of leisure and holiday, self-help tour and go on road trip tourists, tourists put forward more and higher requirements for tourist reception facilities, tourism products and service quality. Tourism departments and tourism enterprises at all levels should adapt to the development of tourism, practice their internal strength and provide good services. The service has been completed and maintained. Everyone cares about and treats tourists well, making them feel that Weihai is a loving tourist city. Then, there will be more repeat customers and more tourists. Everyone has business to do and money to earn. On the contrary, it is dull to treat tourists, indifferent to tourists, and even deceives tourists, making tourists feel indifferent and sad, and making money by short-term behavior. This unethical business behavior not only ruined the scenery, but also directly affected the sustainable and healthy development of tourism, which was the suicide of tourism economy. Therefore, tourism service is the lifeline of tourism, and the competition of tourism is the competition of service quality in the final analysis. I hope that the city's tourism enterprises will attach great importance to it, be vigilant in many ways, firmly establish the purpose of subtle service, earnestly do all the work of subtle service, and attract tourists with first-class service. I also hope that all tourism staff can strive to be models in all aspects of tourism services, and strive to serve with feelings and hearts, so that all visitors to Victoria will be treated well by us and truly shape the good image of our city's tourism and holiday destinations.

Two, we should take effective measures to create a good brand of subtle tourism services.

The key to doing a good job in subtle services is to look at actions and focus on implementation. At present, the tourism industry in our city has a good development opportunity. A large number of new tourism projects have been completed and opened, the tourism market share has been expanding, the number of tourists coming to Victoria has continued to grow, and the tourism development environment has been further optimized. In particular, the activities of creating a civilized city and building a civilized Weihai provide a rare opportunity for tourism services. Tourism departments and tourism enterprises at all levels in the city should seize the development opportunity, take effective measures, implement the refined service standards, make every effort to improve the service level, and quickly launch Weihai's refined tourism service brand. It is necessary to firmly establish the guiding ideology of "grasping tourism means grasping service, and grasping service first means grasping subtlety", and constantly consolidate and deepen the achievements of tourism subtle service activities. The city's tourism subtle service activities have achieved phased results, and a large number of advanced service units and individuals have emerged. All kinds of tourism enterprises should conscientiously sum up their experiences, consolidate their achievements, deepen their connotations, pay close attention to weak links, and constantly promote the activities of the year of tourism subtle service. We should seriously study advanced models such as "fine service demonstration enterprise" and "service star", advocate the concept of fine service, promote the implementation of the basic standards of fine service, and comprehensively improve the level of tourism service in our city. It is necessary to combine subtle services with the creation of a civilized city, further highlight humanized, subtle and civilized services, strive for zero defects in service, serve tourists wholeheartedly, and make tourists truly satisfied and happy to go home. We should vigorously strengthen the construction of tourism ethics, advocate honest management and legal management, extensively carry out the integrity construction of tourism enterprises, effectively solve the problems that affect the development of tourism and tourists' reflection, such as weak awareness of legal management, lack of integrity and irregular service, and establish a good image of Weihai's tourism integrity service. It is necessary to extensively carry out job training and technical competitions, strengthen tourism training, and further improve the service skills and level of employees. We should attach great importance to tourism safety, conscientiously implement the responsibility system for production safety and various safety measures, strictly guard against tourism accidents, and ensure the healthy and safe travel of tourists. Rectify and standardize the order of the tourism market, resolutely crack down on illegal acts that disrupt the order of the tourism market, such as "black cars", "black tour guides", soliciting customers by force and defrauding tourists, put an end to mutual sabotage, price reduction and vicious competition, price reduction competition, protect the order of the tourism market, safeguard the legitimate rights and interests of tourists and the interests of law-abiding tourism enterprises, and make every effort to build a "safe, civilized, honest and healthy city"

Three, to further strengthen the organization and leadership of tourism refined service activities.

First, we must implement our responsibilities. All tourism departments should establish and improve various systems and measures to provide subtle services and create a national civilized city. The top leaders should take overall responsibility, have a clear division of labor, and put the responsibility on people, and earnestly implement every link of subtle services in tourism. All tourism enterprises should let every employee know the significance, objectives and tasks of subtle service and answer any questions. Tourism professionals should have a correct attitude, earnestly establish a sense of ownership, and make due contributions to the creation of a civilized city with a good professional ethics image and excellent comprehensive service quality.

The second is to strengthen supervision and publicity. The city tourism bureaus earnestly strengthen their leadership, meticulously organize and pay close attention to implementation, and effectively prevent and put an end to "a gust of wind", going through the motions and doing superficial things. For those places and enterprises that have not done enough work, we should seriously study and take effective measures to ensure that our thinking, leadership, work and results are in place. It is necessary to sum up the experience of carrying out the year of subtle service in time, strengthen exchanges, learn from each other and improve together. It is necessary to commend advanced models through news media such as television, radio and newspapers. This time, our city was rated as "fine service demonstration enterprise" and "star employee" by the Provincial Tourism Bureau, which represented the advanced level of fine tourism service in our city and condensed everyone's wisdom and sweat. It's really hard to come by. We should seriously study and popularize their good experiences and practices, and meet the work of creating a civilized city with practical actions.

The third is to establish a long-term mechanism. Focus on improving the supervision and inspection mechanism, standard assessment mechanism, incentive and reward mechanism, to ensure that the subtle activities have achieved new results, so that the city's tourism subtle services are always innovative and excellent, and truly become a service brand to attract tourists, attract tourists and retain tourists.