Celebration program 1 1. Theme: Celebrate the 7th anniversary of * * Supermarket.
Two. Activity time: March 5, 20xx-April 20xx 1
Third, the purpose of the activity:
1. Taking the seventh anniversary of the Four Clean-ups as an opportunity, through planning a series of activities, further publicize the overall image of the enterprise, its popularity and reputation among customers and suppliers;
2. Take March 8th Women's Day, 3. 15 Consumer Rights Day and the seventh anniversary of the company as an opportunity to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales;
3. By planning a series of activities, deepen mutual understanding and emotional exchange between xx Super Plaza and consumers;
4. Expand the visibility of enterprises and further establish the social image of "caring for community residents and building a warm home together".
Four. Target audience: customers, employees and suppliers
Verb (abbreviation of verb) activity slogan:
First, targeted advertising language:
1. Warmly celebrate the 7th anniversary of Shenzhen * * Company!
2. Warmly celebrate the 7th anniversary of the establishment of * * Supermarket!
3, * * SiQingLe in the "seven"
4, sincere company for seven years, sincere service forever!
5, service * * We will work harder!
6. Celebrate the seventh anniversary with a sincere gift.
7. Give you a gift for the seventh anniversary of holding hands.
8.* * Supermarket wishes all female friends a happy holiday! (Celebrating Women's Day on March 8)
9. National Action for Caring for Women (Celebrating Women's Day on March 8th)
10, xx "3.15" every day (consumer rights day)
B, the company's common image advertising language:
1, love is sincere family and even relatives.
2. Quality, service and value for money!
3. Caring for community residents and building a warm home. XX quality service project in xx years
Activities and initiatives of intransitive verbs:
1, store layout:
A. Off-site layout:
1) Large-scale and huge: each branch is made according to the actual size of the property, and the content is the information of this theme promotion activity;
2) Small banner: the content is congratulations from well-known enterprises; For example, PepsiCo wishes the seventh anniversary of the establishment of the company. (Please ask the purchasing department to send the supplier list to the marketing department in advance)
3) Ink painting: mainly announce all the contents of this theme promotion activity, convey the activity information and attract customers;
4) Window glass: Rationalize the window glass to increase the festive atmosphere of the company's seventh anniversary.
B, site layout:
1) flag paper: design and make a flag paper with the theme of the company's seventh anniversary to set off the atmosphere of the store and beautify the shopping environment;
2) Celebration banner: The banner of "Celebrating the Seventh Anniversary of the Establishment of * * Company" is hung in the middle of the gate;
3) cashier and entrance: making corresponding corporate image propaganda language and various theme activities;
4) Hand-made flag paper: in the conspicuous area of the store, hand-made flag paper with various promotional contents is made;
5) Lantern (pulling flowers): set off the atmosphere;
6) According to the actual situation of the store, design and make a series of advertising billboards to beautify the store and transmit information.
2. Media promotion:
1) Poster Stage 3:
The first issue: "March 8th" Women's Day: 2p (February 27th-March 8th);
The second issue: the seventh anniversary of the company: (March 5-March 18) 8p90 items.
The third issue: the seventh anniversary of the company: (March1September-April 1) 8p90 items.
Mainly in the form of special offers and gifts;
2) Live broadcast: rolling corporate culture, introducing special information and promotional activities, stimulating customers' attention and enthusiasm for participation, influencing customers' buying behavior and increasing sales;
3) Personnel advertising: All personnel must fully understand the promotional activities carried out this time and do a good job in explaining the activities of each customer;
4) TV and newspaper advertisements:
3. Promotion activities:
When spring is in full bloom, we will celebrate the anniversary of the company and have passed the seventh anniversary in the waves. Looking back, we have always taken "quality, service and value for money" as our business philosophy, which has satisfied every customer and won unanimous approval from all customers. Looking ahead, we always believe that we will think more and do better for you. To thank you for your * *.
Celebration activity plan II Since199265438+February 18, XXX Fish Restaurant has risen from Jinan catering market for eleven years. Eleven years have witnessed the development of XXX Fish Restaurant from a difficult start to a group company with more than 20 franchise chains, 1000 employees, various formats and assets exceeding 100 million.
Now, the company is about to celebrate the anniversary of 1 1. Facing the fierce and changeable catering market, as a representative of new Shandong cuisine, how to plan the 1 1 anniversary celebration?
I. Introduction
China's industrious people have gradually formed different styles of Cantonese cuisine, Shandong cuisine, Hunan cuisine, Sichuan cuisine and other major cuisines and local snacks in the exploration and development of food culture for thousands of years. Shandong cuisine is the largest cuisine in northern China, with a long history and wide influence. It is an important part of China's food culture. Traditional Shandong cuisine is famous at home and abroad for its salty, fresh, crisp, unique taste and fine production. When Sichuan cuisine and Cantonese cuisine went northward in a big way, and the northeast specialty cuisines swarmed into the customs, Shandong cuisine declined and its edge was restrained. At this time, XXX Fish Village stood out in the market fight and became one of the representatives of new Shandong cuisine.
Today's catering industry, the development trend can be summarized as: the development is very rapid, the scale is constantly expanding, and the market is booming. However, prosperity also means fierce competition. Every day, some restaurants fall down and more restaurants stand up. However, there are always a few restaurants that have gained a foothold in the big waves and have continued to grow and develop. In recent years, Weishan Lake Fish Restaurant, as a representative of new Shandong cuisine, has been standing at the forefront of the catering industry, and "XXX Fish Banquet" has become a famous signboard.
Second, the market/enterprise analysis
The catering market in Jinan is also very competitive. There are many restaurants in the hotel, such as Tan Fish Head, Hot Pot City, Ginger Duck and Roasted Hungry Duck, which are all distributed in Jinan, competing for the limited catering resources in Jinan and impacting the tastes and horizons of diners.
If a hotel wants to succeed, it must meet the following basic conditions: first, it has its own characteristics; Second, total (quality) management; Third, sufficient market operation funds; Fourth, innovation, continuous innovation. These conditions are indispensable, otherwise it will be like a flash in the pan. This is why many hotel restaurants opened and soon disappeared.
Over the past five or six years, the company has made great efforts in the catering industry through its own reproduction, management output and brand output, and has continuously accumulated abundant management, technology and capital. As the representative of southwest Shandong, "XXX Fish Banquet" can not only see the delicacy and delicacy of traditional Shandong cuisine, but also the luxury and nobility of Confucian cuisine, and feel the freshness and elegance of Weishan Lake.
Third, marketing planning.
The purpose of catering service is to satisfy customers. Only when customers are satisfied can the hotel make a profit. To do a good job of quality service is inseparable from the efforts of employees within the enterprise; The success of internal staff marketing is based on total (quality) management, effective incentive mechanism and good corporate culture atmosphere.
This coincides with the 1 1 anniversary celebration and the arrival of Christmas. Taking this opportunity, we will combine customer satisfaction marketing, internal staff marketing and cultural marketing as the focus of this celebration. Take five stores in Jinan as an example:
First, the purpose of this celebration: to increase the brand influence of the company and enhance its popularity and reputation; Enhance the company image and increase the competitiveness of enterprises; Enhance the corporate loyalty and centripetal force of company employees; Improve the service consciousness and work enthusiasm of all employees; Show the company's cultural background and further enhance the corporate culture of the group company; Improve the company's sales and increase profits; Lay a good foundation for better development in 20xx.
Two. The celebration time: 20xx 13, February 65438-22, * * * 10. Christmas planning can be carried out together with celebrations to eliminate the date gap. )
3. Location: Wujiadian, Jinan
Four. Participants: all employees of the company, customers who come to eat, etc.
Verb (abbreviation of verb) marketing theme: customer satisfaction, employee satisfaction, management improvement and cultural innovation.
Fourth, the specific scheme planning.
I. SP Scheme
1, "Smile Service". During the celebration, all the staff smiled and served with meticulous patience, so that customers could come on impulse and return with satisfaction, and the perceived consumption value was enhanced.
The plan is as follows:
65438+February 65438+Before February, each store held a mobilization meeting; 13 to 22, hold a "service contest" among waiters, set up a special page in the lobby, select "the best service star of the day" every day, and issue material awards;
2. Special price. (1) Introduce a special dish every day without repeating the sample every day.
(2) Add some dishes according to customers' requirements. If the current consumption reaches 100 yuan, add 2 cold dishes; Full of 200 yuan plus 4 plates of cold dishes;
(3) Discount, which is a magic weapon to rapidly increase sales. Suggest appropriate discounts to stimulate consumption.
3. Gifts and sweepstakes. There are plans to distribute company anniversary souvenirs and small gifts to enhance intimacy with guests and expand publicity. Some commemorative souvenirs printed by the company are required to be small, practical, beautiful and generous, such as signature pens, balloons, lighters and hats. , according to the table for distribution.
Lottery Scheme: Theme-"Fish Banquet, Grand Prize, Visit Weishan Lake"
During the celebration of 13-22, customers who spend more than 150 yuan on that day can participate. Each store has two first prizes of "One-day Tour of Weishan Lake", which are organized by the company, and the winning customers' accommodation is completely free; Second prize 1 1, red envelope 1, cash 100 yuan; Third prize 100, anniversary red envelope 1, cash 5 yuan.
Second, the internal marketing plan
Internal marketing is a management strategy, the core of which is to cultivate employees' customer awareness, and to market internal employees before pushing products and services to the external market. This requires two-way communication between employees and between employees and enterprises, * * * enjoying information and using effective incentives.
1. Strengthen the internal warmth management of all employees, and require each employee to treat other employees as their own customers and serve them like customers. And in the future work, internal staff marketing will be fixed.
2. essay contest.
Internal staff essay: "My Choice-XXX Fish Restaurant"
Requirements: 1. The theme revolves around what happened in Weishan Lake Fish House, which can be work experience, feelings, opinions, messages and so on.
2, the genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable.
3. Deadline is 65438+February 20th.
I hope all the staff will contribute actively. The first prize 1 was awarded in this essay activity, and the prize was 200 yuan; 2 second prizes, bonus 100 yuan; Five third prizes, 50 yuan. Focus on the exhibition.
3. Cost-saving competition.
Through a series of activities, re-educate internal employees and improve their enthusiasm.
Third, the product marketing plan
1. While promoting traditional catering, we also promote couples' packages, business packages, family packages and filial piety packages. For example, the package for couples can be 18 yuan, 28 yuan, 38 yuan and 48 yuan.
2. Green family dinner. With the improvement of living standards, people's diet is not only to solve the problem of adequate food and clothing, but also to eat "green" and "healthy". The introduction of green family banquet will undoubtedly be favored by consumers. In the use of raw materials, advocate fresh green food; The combination of cooking methods and modern people's consumption fashion makes dishes delicious and nutritious; In the menu of family banquet, we should pay attention to the nutritional collocation of dishes and a balanced diet to meet people's health requirements. It is strongly recommended that the kitchen department launch.
3. Autumn and winter are good seasons for nourishing. It is suggested to introduce nutritious and nourishing high-grade dishes.
Fourth, the cultural marketing plan
1, take 1 1 anniversary as an opportunity to publicize the company's corporate culture to consumers and enhance the company's influence among target consumers.
The plan is as follows: during the celebration from June 3 to June 22, 65438, a large-scale publicity board will be set up with the company's spiritual slogan, pictures of Weishan Lake scenery, fish banquet production process, pictures of branches, messages from company employees, etc. It will be posted so that customers can treat "eating" as a kind of enjoyment and forget to return it.
2. The atmosphere of the store, including lighting, sound, posters, POP, etc.
Verb (abbreviation of verb) advertising marketing plan
In the modern society with advanced information, the media is undoubtedly the media that attracts public attention. According to the characteristics of different media and different media audiences, hotels should make their own market positioning and target customer orientation reasonably, and choose media to place advertisements reasonably, so as not to unilaterally pursue coverage and waste advertisements.
As for the company's celebrations, the media generally chosen are Qilu Evening News 1500 yuan or Jinan Times 600 yuan or so. Television can advertise for 5 seconds 1.5 seconds, and secondly, it can publicize on the internet (at a discount).
The combination of hard advertising and soft advertising, both soft and hard, has a better effect. The specific release can be: two days before the anniversary, 13, 18. Using media integration to realize small input and large output.
V. Layout of the celebration site
First of all, the media used:
Hydrogen balloons, banners, company mascots, large posters, leaflets, display boards, POP (various posters), hostesses, souvenirs, etc.
Second, the appearance of the hotel during the celebration:
Hydrogen balloons are flying banners in the air; The mascot waves to you warmly; Outside the building, a big banner of "1 1 anniversary celebration" and a banner congratulating the supplier were displayed. Set up a high-precision ink-jet shop celebration signboard at the entrance; Miss etiquette issues company anniversary souvenirs; The whole show a jubilant atmosphere. Create a simple and tasteful holiday atmosphere, and consumers will be attracted by this atmosphere as soon as they pass by the door.
Third, the storefront landscape:
The waiter is neatly dressed, smiling and enthusiastic; The front desk service is meticulous and patient; Ground light can be used as a guide; The tables and chairs are spotless; The company's various promotional materials are easy to read; The lights are bright and soft; Music is like high mountains and flowing water; Green bonsai is pleasing to the eye; Customers can enjoy first-class service and all-round sensory enjoyment of sight, hearing, touch and smell from the moment they enter the store. After eating, you can also participate in the lucky draw and send souvenirs.
Let customers enjoy the first-class service of XXX fish restaurant from beginning to end, leaving good memories.
Fourth, the cost budget
Hydrogen Balloon 1500 yuan
Souvenir 1000 yuan
Tiaozhou 200 yuan
Promotional materials poster 500 yuan
One-day tour of Weishan Lake is 2200 yuan
Internal competition 1650 yuan
Advertising fee 10000 yuan.
Total 17050 yuan
An analysis of the effect of verbs (abbreviation of verb)
First, the publicity activities, the five-store joint celebration, are huge, giving consumers a strong sense of memory, causing good word-of-mouth publicity and improving the company's visibility and reputation.
Second, the appearance inside and outside the store is full of human feelings and thoughtful service, which can enhance the loyalty of the target consumers.
Thirdly, through service competition, essay competition and cost-saving competition, employees' sense of belonging and centripetal force can be greatly enhanced, and their work enthusiasm can be improved.
Fourth, increase the company's turnover through promotion.
This activity is large in scale and relatively low in cost, which can achieve twice the result with half the effort and form a big sensation effect.
Celebration activity plan Article 3 Activity theme:
Shangdao Coffee celebrates in the third quarter of October with colorful courtesy.
Celebrate the 60th anniversary of the motherland!
Ubc coffee wishes Quanzhou people a happy Mid-Autumn Festival!
Warm congratulations on the fifth anniversary of the establishment of Shangdao Coffee Xingyi Store!
Activity purpose:
Increase the influence of Ubc coffee in Xingyi, focus on National Day, Mid-Autumn Festival and store celebration, highlight the first western-style coffee shop and the first brand chain store in Xingyi, and enhance the company's popularity, image and influence! With the help of some marketing activities in September, popularize coffee and western food culture and show the company's cultural heritage! In order to distance ourselves from our competitors! Do a good job in marketing new and old customers, increase sales and profits, and strive to break through XXX million yuan in 10, laying a good foundation for the company's future development.
Activity time:
From September 28th, 29th and 30th, we will complete the pre-advertising campaign, distribution of POP leaflets, in-store posters and outdoor advertisements!
10 to 1, and the National Day content is mainly implemented to 10.
65438 10 3 Mid-Autumn Festival is the highlight.
The pre-celebration activities will be implemented from1October 3 (65438) to1October 6 (16).
From 65438+1October 17 to165438+1October 17, celebrations are the main activities.
Location:
Inside and outside Shangdao Coffee Shop.
Participants:
All employees of the company and new and old customers.
Specific program content:
I. Arrangement of activities
1. Smile service: From September 23rd to 30th, the Outfield Department will focus on service training related to work efficiency and skills. Manage and cooperate with all departments and organize activities. From 65438+1 October1to165438+1October 17, all departments smile to serve, be meticulous and patient, improve service power and efficiency, and make customers satisfied and come back satisfied! Enhance customers' consumption experience and value.
2. On September 23rd, a management meeting was held to announce the agenda of the meeting, such as activities, preparation methods, division of labor, leaflet making and distribution methods, etc.
On March 6 1 0-June 1, the service department launched a "service competition", and awarded1to two "service stars" every day, and awarded 20 yuan and 10 yuan.
In April and September, consumer gift-giving activities continued, working meals and afternoon tea were launched as usual, and all the answering activities continued until June 65438+1October 65438+June.
On June 5, 65438+1 October1held a consumption lottery, with meal coupons as the main prize. Make a lottery box and an X-shaped table next to the cashier in the lobby on the first floor to introduce the lottery rules. A marketing manager is responsible for the implementation of the lucky draw. Anyone who comes to our store for consumption can participate in the lucky draw. Lottery tickets are mainly 15 yuan -50 yuan meal coupons. Mainly promote the customer's return rate.
On June 3rd 10, anyone who comes to our private room for consumption will be given a mooncake gift box with a price within 50 yuan, and each customer who spends in the lobby will be given two mooncakes and a plate of chestnuts. 17 June 17 June165438+17 October17 June, all coffee and steaks will be 30% off, and the question-and-answer activities and consumption giving activities will continue. Q&A activities will last until the daytime, and working meals and afternoon tea will be cancelled on Friday, Saturday and Sunday.
7. 17 night 10 lottery, divided into
First prize: one
A meal voucher with a value of 1000 yuan and a VIP senior 20% discount card. This meal coupon consists of 10 meal coupons with a value of 100 yuan, which are consumed in 10 times. Only used in the lobby, after each minimum consumption.
Second prize: one
500 yuan meal voucher value, give a VIP Supreme 20% discount card. This meal coupon consists of 10 50 yuan meal coupons, which are consumed in 10 times. Only used in the lobby, after each minimum consumption.
Third prize: second place
200 yuan meal coupon, 1 thermos bottle, this meal coupon consists of 10 20 yuan meal coupon, which is consumed in 10 times. Only used in the lobby, after each minimum consumption.
Lucky Award: 50
20 yuan meal voucher, which can only be used in the lobby, and can only be used after the minimum consumption is full.
You can get a lottery ticket if you spend money in the store from June 65438+1October 17 to June 65438+1October/7. Lotteries will be opened on the evening of June 65438 +065438+10/October 65438, 2007. The prizes are:
Grand prize: one:
Mobile phones, travel vouchers and meal vouchers in 500 yuan with a value of 1000 yuan. This meal coupon consists of 10 50 yuan meal coupons, which are consumed in 10 times. Only used in the lobby, you can use it after every minimum consumption.
Second prize: two:
A mobile phone in 500 yuan, 200 yuan 1 meal voucher, 1 thermos bottle. This meal coupon consists of 10 20 yuan meal coupons, which are consumed in 10 times. Only in the lobby, after the minimum consumption.
Third prize: 10:
20 yuan meal coupon, which can only be used in the lobby, and can only be used after the minimum consumption is full.
9. 10, 17, 10, 17 at 8: 00 p.m.-12: 00 p.m., please invite outstanding saxophonists and pianos from Xingyi to sing! (tentative)
Second, advertising and in-store decoration scheme
On June 1 day and June 1 day, the store was mainly decorated with China red (as shown in figure 1 and 2), with two billboards for National Day and Mid-Autumn Festival (as shown in figure 3 below), a red balloon arch (as shown in figure 4 below) and two red lanterns at the door. (completed before September 30th)
2. Organize suppliers to present celebration cloth labels and flower baskets (to be delivered before June 65438+1October 65438+June 6).
3. Rent an arch at the door, which reads: Celebration of the 5th anniversary of Shangdao Coffee Xingyi Store (in place before 10+06).
4. Buy colorful banners and hang them outside the store (10/6).
5. Hang small red lanterns around the signboard outside the store, and hang the "Shangdao Coffee Five Years" tag below (completed before 10 and 16).
6. Make three vertical cloth signs: ① Red, slogan: Celebrate the 60th birthday of the motherland with the whole people.
② Green, slogan: Warm congratulations on the fifth anniversary of the establishment of Shangdao Coffee Xingyi Store!
③ Purple, slogan: Shangdao Coffee wishes the people of Quanzhou a happy Mid-Autumn Festival!
7. Make a horizontal cloth label: red, slogan: Shangdao Coffee celebrates the golden autumn on October 3, and various preferential reward activities are in full swing.
8. Please put all the above labels in place before September 30th.
9. Rent a set of audio equipment and put it at the door from the morning of June 10 to 7: 00 p.m. to play the music of European and American classic cafes to attract customers; The lottery in the evening is used in the lobby on the second floor. (in place before 10+06)
10. Make a background painting, with the content: the fifth anniversary celebration of Shangdao Coffee (the specification is about 2m×2m) and two lucky draws (completed before 10+06).
1 1. Make some celebration signs to decorate the empty walls in the store. (10 month 10 days before completion 16)
12. Buy some balloons, ribbons and ribbons to decorate the stair handrails in the store (completed before 10 and 16), as shown in Figure 5 below.
13. Buy gold cloth to decorate the second floor of the store. Completed before September 30.
14. The layout of the storefront entrance and temporary prize-winning platform in the lobby on the second floor is to buy a red carpet. Completed before 10
15. Make several X channels to introduce the content of this activity (completed before September 30th).
16, considering whether to do other advertisements.
17, the marketing department took the initiative to contact and publish various SMS advertisements, contact customers and introduce this activity!
17. Shop layout: (both completed on the night of 10 and 16)
(1), the first floor: decorate the roof and walls with balloons, (as shown in Figures 2 and 3) make a heart-shaped logo on the glass and enclose it with balloons. The slogan reads: We have come all the way in five years, we went to the island for coffee, and we have been brilliant with you all the way. The cup holder at the bar is decorated with silk and balloons.
Make a square balloon arch at the stairs (as shown in Figure 4). The stair handrail is decorated with balloons and silk to the third floor (as shown in Figure 5).
(2) The second floor: the roof (as shown in Figures 2 and 3) and the wall are decorated with balloons, and the wall is decorated with signs (such as "I am 5 years old in Shangdao Coffee" 1m× 1m sign). Two circular ceilings are hung with gold cloth.
The background painting is arranged, and the content is: the fifth anniversary celebration of Shangdao Coffee (the specification is about 2m×2m) and two lucky draws.
Plants were replaced and decorated with colored silk and balloons.
(3) The third floor: The corridor is decorated with balloons and some wall signs. The private room was decorated with balloons and flowers.
Celebration plan 4 1. Promotion of Golden Capsule
Put forward some wrong views and understandings to a guest in the promotion activities, not to point them out in person, but to reserve some capsules in advance. If the guest has a beauty tray with gold capsules in his hand, don't open it immediately and give a small gift at the same time.
Second, promote expert lectures.
Generally speaking, experts and scholars must take the form of pre-agreement, receive the deposit in advance, and return the lecture money in full. One is to show the preciousness of the lecture content, and the other is to ensure the number of participants. The content should be simple and interactive. The course content includes lectures on cosmetics knowledge and women's rights and interests law. Combined with the new marriage law in recent years, we can discuss it from the perspective of caring for women's health and safeguarding servile rights and interests. We can also set up cash investment, self-image design and.
Three, buy two get one free promotion
Buy two get one free, buy big and send small, buy customer service to send hospital clothes, buy customer service to send free treatment, buy whitening mask and so on.
Fourth, rebate promotion
Consumers can get special care as a rebate for each course of treatment, and the rebate should be above 10% to be attractive.
Verb (abbreviation of verb) integral promotion
In order to increase the total consumption of customers, a method was adopted. First, set a certain integral limit. After reaching a certain quota, special items such as products, gifts and discounts will be given.
Sixth, naming promotion
Carry out its special activities for beauty salons, let customers say their names, and the winners will be rewarded.
VII. Slogan Promotion
Beauty salons promote sales by hanging slogans and slogans, which are eye-catching and expressive.
Eight, find shortcomings to promote sales
Also called complaint promotion, customers make suggestions on services, products and management according to the actual situation of beauty salons, and give constructive rewards.
Nine, card promotion-
Card opening promotion is the basic promotion means of beauty salons, and it has also become one of the main promotion means of beauty salons. There are various forms of card opening, such as: monthly card, season card and year card; As big as: gold card, silver card, bonus card, VIP card, membership card, etc.
Usage: In order to stabilize loyal old customers, beauty salons enjoy certain discounts on the amount of promotional cards for customers during the period of customer care, that is, the monthly card fee is lower than the single consumption, and the total annual card consumption is lower than that of the monthly card. Customers can also enjoy certain discounts and concessions when purchasing products, and enjoy various preferential items of beauty salons.
Occasional docking: monthly cards, season cards, annual cards and bonus cards are suitable for beauty salons of any size, while gold cards, silver cards, VIP cards and membership cards are suitable for large beauty clubs, large beauty salons and beauty life houses.
X. Delivery promotion-
In order to attract more new customers, expand the business circle and improve the popularity of beauty salons, beauty salons issue leaflets and experience sheets as promotional means.
Usage: Beauty salons need to print some leaflets printed with the image of beauty salons, send beauticians to send leaflets near beauty salons and fixed points in beauty business districts, or send leaflets to customers' mailboxes in residential buildings in business districts, so as to promote beauty salons and promote customers' consumption.
Special note: Free trial items in general beauty salons can be printed on the distribution list, which can stimulate customers' desire for trial consumption and urge customers to come to the door for more consultation and service needs.
Occasionally docking: small and medium-sized beauty salons, suitable for large beauty salons during their opening.
Hairdressing Salon Opening Activity Plan
1. If you buy vds or Youlanbeier shampoo within 7 days of opening, you can enjoy 1 yuan perm or 1 yuan hair dyeing service.
2. Send travel clothes when you enter the store (male: one shampoo and one conditioner; Female: one shampoo, one conditioner and one elastin);
3. Send members' stored value cards immediately after 7 days of opening, 20 for deposit 100, 80 for deposit 300, and 500 for deposit 130. At the same time, future projects enjoy a 6.8% discount on the membership price, and products enjoy a 7.5% discount on the membership price;
4. 7-day recording discount for card opening: 150 yuan (15 times) shampoo card, only 100 yuan (15 times);
5. Milan dazzled a low-temperature biochemical perm and sent a bottle of 68 yuan Springsteen;
6. With the attached volume of the opening leaflet, we will make a direct reduction by telegram 10 yuan;
7. After 7 days of opening, you can enjoy 7 times free service when you buy 380 yuan Victoria Membrane;
Note: Make and print 3000 leaflets, and pay attention to the distribution groups when distributing leaflets.
Sponsor three large bars nearby for publicity activities three days before and after the opening, and the prizes will be provided by our store.
First prize: a set of xcc 380 yuan movies is rewarded for our use only (1).
Second prize: olive oil 160 RMB nursing set (2 persons).
Third prize: reward 3 times (5 people) with a shampoo card.
Fourth prize: enjoy a 50% discount on the items during the opening period with the bar coupon (10).