"Looking at plums to quench thirst", why look at plums to quench thirst? A: The psychological principle of looking at plum to quench thirst.
In other words, Cao Cao led his army to a place without water, and the soldiers were very thirsty. In order to boost morale, Cao Cao said to the soldiers, "There is a big Meilin not far ahead, with many plums, sweet and sour." Then we will have a good time. " Hearing this, the soldiers all drooled and stopped crying, speeding up the March.
In the film Shangganling, our lovely company commander also successfully performed a modern version of "Looking at Plums to Quench Thirst". There is such a plot in the movie: under the crisis of serious water shortage in the tunnel, the company commander told the soldiers a story of "plum", which attracted the soldiers to swallow their saliva one by one.
In fact, the allusion of looking at plum to quench thirst is about a very interesting and common psychological phenomenon-synaesthesia. Synaesthesia refers to the psychological activity that one feeling causes another feeling. Specifically, the allusion of looking at plum to quench thirst is the sense of taste caused by hearing. Besides the synaesthesia of taste and hearing, we also have such experiences in our daily life: seeing red, orange and Huang San will produce a warm feeling, while seeing blue, blue and green will produce a cold, cool or refreshing feeling, so the former is called warm color and the latter is called cool color. This is the result of temperature perception caused by vision.
The most common is color-hearing synaesthesia, that is, hearing a sound will cause the perception of a color, usually bass causes dark color and treble causes light color. Psychologist H. S. Langfeld once did an experiment about color auditory synesthesia. The results show that different notes will cause different color perception, and the relationship between tone and color is quite stable for the same person. Some people still maintain the corresponding relationship between C and red, D and purple, F and pink, B and bright copper after 7 years.
It is precisely because of the universal existence of synaesthesia that people apply this psychological principle to daily life, especially in modern advertisements.
"Looking at Plums to Quench Thirst" tells a typical psychological implication: Cao Cao's army in ancient Wei was on the March, and the soldiers were very thirsty because of the hot weather. Seeing this, Cao Cao said loudly to the soldiers, "There is Merlin ahead." Hearing this, the soldier was refreshed and his mouth immediately began to salivate. This is Cao Cao's clever use of the hint of "looking at plum to quench thirst" to boost morale.
One more thing, some people go out to travel and stay in hotels. Sleeping until midnight, the old asthma attacks again. He sat on the bed, still feeling hard to breathe and his chest felt stuffy. In the dark, he groped for a long time before finding the window. However, no matter how hard he tried, he could not open it. In desperation, he had to smash the window glass with his fist. Suddenly, a cool fresh air came to my face. He leaned down and took a few deep breaths at the shattered window. His asthma was obviously relieved, so he groped his way back to bed and fell asleep quickly. When he woke up the next morning, he remembered what happened at night and hurried to see which window he had broken. Strange, all the windows are in good condition. It turned out that he broke the clock glass on the wall.
It is a fact that this person's asthma attack was controlled after breaking the wall clock glass. There is no "cool fresh air" to "cure" his asthma attack. This kind of "taking for granted" is a psychological suggestion.
The sketch Kidnapper is a typical negative suggestion. In the negative suggestion, the personality of the suggestor is mostly lack of independent opinion, conformity, listening to the wind and rain and blind worship. Most of them have shallow knowledge and lack scientific awareness. For example, the kidnapper in the sketch pretends to be an expert, and it is even more deceptive to use some language that looks like scientific terms. The buyer said that he had a "big face", implying that there was nothing wrong with his legs. The seller said: "It was the necrosis of the nerve endings in the legs that made the face bigger." "Necrosis of nerve endings" is no small matter, you have to "cough" it out in your mind. The buyer said: there is nothing wrong with the left leg, and the right leg fell when I was a child. The seller said, "That's a transfer." The word "metastasis" is a common word in the late stage of cancer, which is very inflammatory. Walking around stomping your legs is bound to be uncomfortable, so the buyer is convinced that his legs are sick. People attach great importance to their health, so they are easily suspicious and overly sensitive. Under the guidance of consciousness, the parts that were originally fine will also have illusions, which will produce the psychological suggestion effect of "a glass of bow and snake shadow", and then produce the psychology of being eager for success. How to treat it? The seller talked about his "experience": "Just walk for a while." Since the treatment is so simple, why not? At this time, the seller lost no time to take out crutches to sell. The buyer was naturally overjoyed when he heard that his leg had a cure. As a result, a scam was declared successful.