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TV food programs have developed from zero to many in China for nearly 40 years. In the early stage of development, there were many problems in food programs: the programs were similar, had no characteristics, the host style was outdated, and there was no own brand. Now, as these problems are gradually discovered, some new elements are constantly added to the program, forming a new program, which is different from the traditional food program. This paper analyzes the new food program from the aspects of program form, host, program brand, program scene, broadcast form, etc., and sums up the innovation road of Chinese food festivals, thus stepping out of a new road for Chinese TV food programs.

Keywords: TV food program, program form, host, brand, communication form, innovation