Keywords: effective communication, leadership communication, communication importance, communication skills.
I. The meaning of effective communication
Leadership communication is composed of information sent by leaders according to the values and culture of the organization. Moreover, this information has great influence on employees, customers, strategic partners, shareholders and media and other major stakeholders. In the process of communication, due to external interference and other reasons, information is often lost or misinterpreted, making the transmission of information unable to play its normal role. So there is a problem of effective communication in organizational communication.
The so-called effective communication is the process of transmitting or exchanging information or ideas with high reliability and accuracy. It shows the ability of the organization to resist internal and external noise, so it is related to the intelligence of the organization. The more effective the communication, the higher the organizational intelligence. Effective communication is the most important part of organizational management activities. Leadership and communication are inseparable. Effective communication means good management, and successful leadership is achieved through effective communication. Effective communication between the leader and the led is the essence of leadership art. Peter drucker, a famous management guru, clearly regards effective communication as a basic function of management. No matter the investigation and demonstration before decision-making, the formulation of scheme, the organization of work, the management of personnel, the coordination between departments and the communication with the outside world, it is inseparable from communication [1]. Numerous facts have proved that an excellent organization must have effective communication.
Second, the importance of effective communication
For leaders, effective communication cannot be ignored. No information means that you can't make correct decisions, and information can only be obtained through communication. Once a decision is made, it is necessary to communicate, otherwise the decision cannot be implemented. Whether the information receiver can accept and to what extent the information sent by the information sender determines the effective degree of communication. Only open, fair and moderately effective information can be accepted by people. Therefore, effective communication has its unique importance.
1. Effective communication helps leaders push forward change initiatives and issue a call to action. Effective communication information prepares people to change their work direction and tells the members of the organization the reasons for the change. This information encourages people to gather under a call. It tells people what to do and how to do it. Effective communication will also enable members of the organization to learn to accept changes gladly, so that members of the organization can bring certain opportunities to the organization with their own abilities. Mobilize the enthusiasm of employees to participate in management and motivate employees to make selfless contributions.
2. Effective communication is conducive to affirming the wishes and mission of the organization. A smart leader must create wishes for his organization, and leadership information can make people understand the direction and orientation of the organization. For example, state the goal of the team like this: "Our task is to finish this project before the end of the year. Once completed, exciting new products will come out at the request of customers. New products can help customers improve their work efficiency and also allow us to expand our business and profit from it. " [2]
3. Effective communication is conducive to strengthening the organization's ability and creating an incentive environment. Can effectively convey the information of leaders and emphasize the advantages of the organization, with the aim of making employees feel satisfied. This information provides reasons for work and creates a road to success for people. It also describes the benefits of success, such as a more competitive organization, more promotion opportunities or higher salary. Man is a thinking and ideal biological individual, and the main source of work motivation lies in the enthusiasm and initiative of the individual in pursuing a certain goal. By consciously communicating with subordinates, leaders can make subordinates more clearly understand the nature, goals and significance of their work and feel the value of their existence.
4. Effective communication is conducive to brainstorming, promoting scientific decision-making and reducing the blindness of planning. Through effective communication, subordinates can be stimulated to think independently and speak boldly. Through communication, subordinates can more clearly understand the nature, objectives and significance of their work, and feel their own thoughts on survival, thus triggering more creativity. Stabilize the thoughts and emotions of members of the organization and improve interpersonal relationships within the organization. Whether it is between departments, between departments and individuals, or between individuals, effective communication within an organization is extremely important. As we all know, the relationship between people is very important in daily life and practical work. If an organization's information communication channels are not smooth, it will be difficult for employees to exchange opinions, which will make people feel depressed and depressed. This will not only affect the mental health of employees, but also seriously affect the normal work of the organization. Therefore, if an organization wants to run smoothly, it must ensure the smooth communication channels within the organization. Only in this way can we inspire the morale of employees, promote the harmony of interpersonal relationships and improve management efficiency.