Current location - Education and Training Encyclopedia - Graduation thesis - Li Xian calls for rational idolization: Is fan culture a poison in the Internet age?
Li Xian calls for rational idolization: Is fan culture a poison in the Internet age?
This is a dialectical question. Fans are not only consumers, but also creators of culture. For example, fans make videos and written works for idols. Jenny steig believes that fans' hobbies are brought into daily life, and the life of "fans" revolves around idols, such as photos of idols hanging in the room; Fan groups have also established alternative social groups, such as those who are crazy about doing public welfare for idols. In today's popular culture market, any idol star who is warmly sought after will derive a series of lasting product linkage effects. The market-oriented operation of the media not only lengthens the extension of the communication process, but also enriches the way people consume idols.

Under the temptation of idol worship complex, the current "fans" are caught in the quagmire of consumerism, and buying products related to stars is regarded as a way of communication and interaction. In this consumption imagination, the mass media put forward a proposition similar to the "mathematical limit" to fans: you can constantly consume all products related to idols to narrow the distance with idols. "Fans" indulge in the pleasure brought by consumption, enjoy the illusory so-called zero-distance idol contact, and become unconscious victims of the star economy. In the process of idolization, fans can vent their emotions and temporarily forget the depression and depression in real life.

At the same time, in order to prove their aesthetic taste, find like-minded people, share the feelings of idolization, and establish emotional trust and recognition through mutual communication and interaction, thus forming a subculture system. It is easy to form group polarization. According to the principle of anonymity, collective behavior means that they are submerged in the crowd and are in an "anonymous state" without social binding. In this state, they lose their sense of social responsibility and self-control, and make various behaviors to vent their instinctive impulses under the psychological control of not complaining about others.

So we call for rational idolization.