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What are the research methods of mba?
Case study method

Case study method is to objectively describe the specific management situation and conduct case analysis according to the business situation and management problems of enterprises.

The case in the case study is a typical demonstration case. In learning, be careful not to be perfunctory, analyze and summarize, and draw conclusions that can inspire others.

The basic requirements of case study are:

The research object should be clear. Case study is to understand the value of the case according to the events in the enterprise or industry, and the content is representative and realistic.

The data should be true and reliable. Case study papers should collect first-hand information, interview contents and statistical data in order to reflect the information more comprehensively.

Combine theory with practice, and put forward countermeasures from analyzing problems.

Diagnostic research methods

Diagnostic research method is to use the theory and method of management to carry out enterprise diagnostic research, which can be a comprehensive diagnosis of enterprises or a special diagnosis of enterprises. Through the analysis of the enterprise or industry, find out the problems existing in the management of the diagnosed enterprise, analyze the reasons, and put forward concrete and feasible solutions or improvement schemes.

The basic requirements of this study are:

Make a definite diagnosis. For an enterprise (non-virtual) as the research object of diagnosis, its diagnosis content should be an important problem that needs to be solved urgently.

It is necessary to master the theory and method of enterprise diagnosis and accurately describe the diagnosed enterprise.

Design the diagnosis method according to the diagnosis content, scientifically analyze the causes of the problems, and put forward feasible improvement schemes on the basis of theoretical application and communication with enterprises.

Feasibility study method

Feasibility study is to investigate, calculate, analyze and evaluate the construction possibility, production and operation of the project or the implementation possibility, advancement and rationality of the technical scheme.

Its basic requirements are:

Operational, technical or engineering projects based on enterprises.

Reflect the author's thinking and selection process in the comparative analysis of schemes, and can't copy the final feasibility study report of a project.

The main contents include project background description, comparative analysis and selection of schemes, investment estimation and other indicators estimation.

Qualitative research methods

Qualitative research is a market research on small-scale and carefully selected sample individuals, which does not require statistical significance, but requires the experience, sensitivity and related technology of researchers to effectively analyze.

Its basic requirements are:

Data can be collected in a short time, which is beneficial to the analysis of current problems.

Strictly control the learning situation.

Understand the research object from the perspective of bystanders.