It is a brand-new challenge to sell real estate with architectural roaming animation. Previously, traditional advertisements in the property market and paper loushu were all graphic renderings. Although they are beautifully designed, the display effect is not good. The appearance of architectural roaming animation has solved this problem. The propaganda film of architectural animation makes the building more real, beautiful and vivid, and it is conceivable that the advertising effect will be better, which is one of the reasons why real estate developers like architectural animation. Architectural roaming is an important means of architectural display, which is widely used in the process of architectural performance, virtual reality and film and television scenes. It breaks through the flat layout of renderings, combines advanced animation technology with film and television stunts, vividly and concretely shows the unique architectural style and environment of real estate or city, and integrates rich characters and life plots, which has a great influence on the geographical location, perfect supporting facilities, beautiful environment and cheerful and dynamic life of the building. Building roaming is a three-dimensional simulation of real buildings by using virtual reality technology, which has the characteristics of human-computer interaction, real sense of architectural space and large-scale three-dimensional simulation. People can survey the future buildings or urban areas in a virtual three-dimensional environment in an immersive and all-round way, and can observe the scene from any angle, any distance and any fineness, which is more realistic. In the application of urban roaming animation, people can survey the future buildings or urban areas in a virtual three-dimensional environment in an immersive and all-round way: they can observe the scene from any angle, any distance and any fineness; You can choose and freely switch a variety of sports modes, such as walking, driving, flying, etc. , and can freely control the browsing route. Moreover, in the process of roaming, various design schemes and various environmental effects can be switched and compared in real time. It can give users a strong and vivid sensory impact and get an immersive experience.