The design of the exhibition is mainly divided into overall design and local design. The former pays attention to macro effect, while the latter pays attention to micro effect.
Overall design is an innovative process of transforming abstract text concepts into concrete visual images according to the exhibition theme and its overall planning scheme (text outline) through the systematic planning and series design of the overall designer, and it is also the main program in the exhibition design program. Its main links include the following:
(1) site planning. It includes plane, elevation and spatial transition. Its requirement is to divide the site according to the classification of different exhibitions during plane processing. Specific to an exhibition, it is to divide the plane space according to the booth distribution map implemented by the exhibition, determine the specific space scope, and rationally allocate the booth position and specific three-dimensional space scale according to the physical density, weight and dynamic load. Among them, we should also fully consider the visiting routes, fire exits and the number of visitors, and plan the occupied area of public venues. For the overall requirements of the exhibition, the elevation effect is mainly based on the overall unified height and color effect, and the public parts are designed in a unified way. The facade requirements of each booth mainly emphasize the uniform height, shape and color. Other parts are completed by the local design of the booth. From the overall space effect, it is required that the booth distribution structure is reasonable, the space division is natural and smooth, the field of vision is wide and changeable, and the occupation benefit is obvious. In dealing with the redundant space, we mainly consider the building structure of the site, the coordination between natural lighting and artificial lighting, and how to reduce the visual fatigue of the audience and prevent harmful interference. When planning and designing the above contents, a complete set of design renderings and construction production drawings should be designed according to the proportion of the site.
(2) keynote processing. The overall design tone includes modeling tone, color tone, style tone and dynamic tone. Modeling tone is generally divided into standard, special, closed, open and so on. , but also according to the display, display, transaction, interaction and other categories. Styles include tradition, fashion, animation and so on. Tones can be roughly divided into cool tones, warm tones and intermediate tones. The requirement is to select the appropriate color tone according to different contents, seasons, ambient colors, lighting effects and the color balance (or uniform color tone) among comprehensive light source colors, ambient colors and inherent colors, and design related color tone chromatograms and color effect diagrams. The tone of writing style mainly includes the style of literary expression, the proportion of words, the choice of fonts, and the norms of word processing. It requires that according to the content and industry characteristics of different exhibitions, different styles of styles such as reporting style, lyric style, missionary style and advertising style should be selected, and the whole exhibition should be mainly graphic or physical. The choice of fonts is mainly based on the content, nature, scale, grade and the customs of regional application documents, such as Chinese-English comparison in international exhibitions and the combination of Chinese languages in ethnic minority areas. In terms of text specification, fonts (such as Song Ti, Bold, Regular Script, Advertising Style, Artistic Style, etc. ) and specifications (uppercase or lowercase, simplified or traditional, etc.). ) and methods (straight book, computer lettering, inkjet printing, transfer printing, screen display, projection, etc. ) should be determined separately. Dynamic tuning is mainly divided into three types: dynamic, static and dynamic. It is the control line of the organic unity, overall operation and coordination of the whole exhibition. It is required to give people a comfortable and elastic sense of dynamic potential in rhythm control, rhythm fluctuation and dynamic and static changes. On the basis of ensuring the dynamic aesthetic feeling, we should prevent the occurrence of noise, glare pollution, air pollution, sudden fire, crowded people, and unsafe factors such as electricity leakage, water leakage, air leakage and out-of-control air conditioning.
(3) schedule. Including booth investment, exhibits collection, exhibition arrangement, material supply, transportation and accommodation, public coordination and other major progress schedules. Because the exhibition should complete the whole operation process within the specified time and space. It needs overall planning and timely scientific operation to achieve the expected optimization effect. Among them, booth investment must be fully implemented within a certain period of time. Another example is the positioning of exhibits. It includes a fixed, quantitative and qualitative analysis and research stage and a fixed, fixed and fixed-point organization and implementation stage. Then organize the exhibits in place according to the pre-selected exhibits and registration. After the exhibition, the exhibits shall be cleaned, registered and filed in accordance with the regulations. Exhibition layout is the most tense project before the exhibition, including booth construction, exhibits in place, supporting exhibition tools, decoration layout, exhibits adjustment, power supply installation and debugging, personnel deployment, data preparation and so on. In terms of schedule, we should arrange a reasonable time schedule according to the arrival order of exhibits, the available facilities and the quality conditions of building construction forces, and leave flexibility. Material supply, transportation, accommodation and catering services serve the above contents. Whether the military and horses can come to the grain army first is an important part of the whole agenda. Generally, it is necessary to make good travel arrangements in advance, make reasonable scheduling, plan ahead and be prepared, and never "miss Jingzhou".
(4) Material planning. It includes the planning and purchasing of main materials and auxiliary materials. The specification, model, variety and quantity of materials are required to be in line with the plan. You can't blindly purchase and cause a backlog of waste, and you can't leave room. Buying now will delay the construction period. Whether the scheme is reasonable and whether the supply and demand are balanced is the key to pursuing reasonable cost and improving efficiency in the whole exhibition design, and it is also an important test for exhibition designers.
(5) Budget estimate. It is the economic lifeline of the whole exhibition. These include booth solicitation, exhibition transportation, exhibition design, labor production, venue rental, exhibition production lease, electricity bill settlement, safety precautions, publicity and advertising, transportation and accommodation, press release, and other staff expenses. It lists the budget according to the exhibition scale, design level, construction conditions, management ability and external environment. We should proceed from the actual bearing capacity of the whole exhibition, carefully calculate, repeatedly verify and balance the budget proposal. It can be put into operation only after being reported to the competent senior management for approval. In the actual operation process, there should be relevant financial management personnel to supervise the implementation, and timely feedback the progress information to the top decision makers. Generally, when making budget estimates, we should leave room to prevent unpredictable factors.