The purpose of copywriting investigation is to collect, sort out and analyze useful information in order to effectively support market research activities. Copywriting investigation system includes two main parts, namely questionnaire and questionnaire. The questionnaire is compiled from the perspective of visitors, collecting important information such as customers' preferences and behavior characteristics in the market. The questionnaire is prepared from the investigator's point of view, which is used to sort out the survey results and facilitate analysis.
The establishment of a copywriting investigation system is to collect effective information needed for investigation. The design of the questionnaire should follow certain principles, the form of questions should be clear and definite, the language should be concise and clear, the classification should be reasonable, and the respondents should not be confused. Questions should be arranged in a natural and fluent structure as far as possible, so as not to affect the natural and fluent sentences, and the number of questions should be appropriate so as not to make the respondents feel tired.
Matters needing attention in investigation
In the investigation, the selection of samples is also a crucial step. There are many methods to determine samples, including random sampling, stratified sampling, batch sampling and inevitable sampling. These methods are all effective, but according to the purpose and purpose of the investigation, different sampling methods are chosen, and finally effective teaching results are obtained.
Copywriting investigation should also pay attention to some legal and social ethical issues. When doing the questionnaire, we should respect the personal privacy of the interviewee, and we should not force the interviewee to express false opinions or opinions that are detrimental to the interviewee's reputation. And promptly inform the respondents of the purpose of using the survey results and the reasons for the final conclusion. When conducting an investigation, we should fully protect the rights of the interviewees and should not take tough measures.