Ali builds a rookie alliance, advocates enjoying big data and fully integrates third-party logistics resources.
JD.COM establishes a self-operated logistics system to directly provide logistics support for brands; There are brands such as Metersbonwe, Bang Wei and Bang Wei that build their own logistics to complete the distribution.
Whether it is "alliance" or "self-operated", the brand is difficult to choose. In fact, the competition between the two depends on consumers' satisfaction with brand services, and the demand for brands often follows the trend of the whole industry. What matters is not the business model, but how to integrate different platforms. We need to see where the wind of e-commerce logistics blows.
Especially in the "internet plus" environment, high efficiency has become a decisive factor in brand competition, and e-commerce logistics needs to be further accelerated. The first thing to mention is intelligence.
In 20 16, major e-commerce giants have targeted the intelligent logistics market. The intelligent storage of Tmall Supermarket was completed, the intelligent sorting center was accelerated in JD.COM, and Baozun operated the Bao Tong Rubik's Cube Automated Logistics Center. It is estimated that by 20 19, the market scale of China e-commerce logistics intelligent management will exceed 1000 billion yuan, and the industry growth rate is expected to remain above 15%.
In addition, breaking the traditional product sales channels and integrating online and offline O2O omni-channel model have also become the urgent demand of brands for e-commerce logistics services. In this context, Baozun established the automated logistics center "Bao Tong Rubik's Cube", which once became the new favorite of the brand.
▌ Intelligent B2C warehouse allocation capability
Relying on big data and intelligent systems, Bao Tong Rubik's Cube has a daily sorting volume of 300,000 orders, which is in a leading position compared with other e-commerce logistics intelligent systems. The automatic packaging capacity can reach 15000 sheets per hour. At the same time, it has 20 delivery outlets, which can be directly delivered to different courier companies or 20 designated cities end to end. During peak hours, five distribution machines can be installed at each intersection, which means that at least 100 cities can be delivered at the same time.
In the five links of automatic inventory, automatic pick-up, high-speed pick-up, distribution and packaging, distribution and shipment, the maximum degree of intelligence is realized. The barcode is read in the inventory area, and goods verification, area identification and quality inspection are automatically carried out. The volume and weight of goods are automatically collected by 3d scanner and input into the system to track and plan the storage capacity in real time. In the high-speed sorting area, the sorting of single-box and multi-box goods is automatically controlled by the "traffic lights" on the electronic label seeding wall. Realize intelligent management in automatic goods collection, distribution and packaging, distribution and shipment, and make the whole process run in an orderly manner.
▌ Join hands with the brand appeal of hundreds of multinational companies.
As the largest e-commerce service provider in China, Baozun E-commerce has good cooperation with more than 120 brands with its strong brand appeal. It mainly covers 8 vertical industries, among which famous brands include Nike, Coach, Burberry, ZARA, Levi's, Philips, Panasonic and Microsoft.
Top-down omni-channel model
Baozun Automation Warehouse complies with the online and offline changes of brands and advocates omni-channel e-commerce logistics services. As the only six-star partner of 20 16 Tmall and a long-term partner of JD.COM, Baozun E-commerce provides omni-channel e-commerce services for cooperative brands. Baozun Automation Logistics Center maintains strategic cooperation with the third-party express company at the same time, and Baozun's transportation line has been directly connected with the transportation lines of logistics companies all over the country.
Therefore, how should brands choose the business model of e-commerce logistics? In fact, self-operated logistics and third-party logistics have their own advantages and disadvantages, and brands need to make overall arrangements according to their own characteristics and actual needs in order to maximize benefits.
The following is a guide to "choosing e-commerce logistics mode"
First of all, we must understand the performance of these two modes.
For example, Baozun, a third-party logistics company, has officially become a member of the rookie alliance, and will undertake part of the business of the rookie network and work together with the rookie network to improve the service quality of e-commerce logistics in China. Using the digital logistics platform coordinated, * * * shared and open by the rookie alliance, Baozun can help the brand improve its logistics operation ability from the following aspects.
Effective use of resources: Compared with self-built warehousing, third-party warehousing can deal with warehousing problems in off-season and peak season more pertinently, with very strong expansion ability and more effective use of equipment and space. The exclusive assembly lines of Nike and Converse are built in Baozun Automation Logistics Center, which can rapidly expand the transportation capacity and ensure the distribution efficiency of cooperative brands during e-commerce promotion activities.
Professional warehousing management: Third-party warehousing has an intelligent system, a data-based management platform, innovative distribution concepts and various cost control methods, which makes the brand's logistics system more efficient. Bao Tong Yi Jie, a subsidiary of Baozun E-commerce, has become a nationwide influential logistics company after years of accumulation, with an average daily delivery of 654.38+million orders and a peak of one million orders.
Diversified express delivery options: Third-party logistics warehousing supports and integrates the development of downstream express delivery enterprises by establishing trunk warehousing nodes, and provides more diversified third-party express delivery options for brands. Baozun * * * has built seven storage centers, and reached strategic cooperative relations with many express delivery companies such as Three Links and One Reach, SF Express and EMS.
With the third-party logistics company, the brand can concentrate on promoting the rapid development of its core business.
Let's look at self-operated logistics. Its advantages are as follows:
Easy to control: Only brands that adopt self-operated logistics mode can control any link of logistics conveniently and timely.
Business development: use the surplus logistics network to expand external resources and promote business development of enterprises.
However, self-operated logistics has high investment cost and long construction period, which requires strong management skills and experience.
The second is to see which model can be "used for me".
When choosing a logistics system, a brand should consider the scale and strength of the enterprise itself, its logistics characteristics and its requirements for logistics control.
Enterprise's own scale and strength: Large enterprises have strong strength. If they have a good logistics system, they can consider adopting self-operated logistics to facilitate the overall decision-making of enterprises. Small and medium-sized enterprises need to focus on their core business, so it is wise to choose third-party logistics.
Enterprise's control over logistics: The fiercer the market competition, the more enterprises often need to strictly manage and control the distribution channels, and can adopt self-operated logistics within their capabilities. Enterprises with global distribution needs need the assistance of regional professional third-party logistics companies in overseas markets.