As a management discipline under the two disciplines, business administration has developed rapidly and is relatively mature in recent years, and it has also become an important support for the development of management disciplines. The following is a model essay on university business administration that I compiled. I hope you can get some insights from it!

On the Cultivation of Innovative Ability of Business Administration Majors

Abstract: The cultivation of innovation ability of students majoring in business administration is an important topic facing higher education at present. To cultivate the innovative ability of business administration college students, we must first make clear the professional training objectives; Secondly, it is necessary to clarify the requirements of professional training; Third, reform and practice the curriculum system. Finally, the teaching content is reformed and practiced.

Keywords: business management college students' innovative ability training

From 65438 to 0998, with the adjustment of the professional catalogue of colleges and universities in China, management became a first-class discipline that kept pace with economics. As a management discipline under the two disciplines, business administration has developed rapidly and become relatively mature in recent years, which has become an important support for the development of management disciplines. However, with the development of higher education, business administration education is facing the challenge of marketization and internationalization, which objectively requires business administration students to have innovative spirit and social adaptability. How to cultivate college students' innovative ability according to the requirements of the times and social needs has become a realistic problem to be solved urgently in the training of business administration professionals in colleges and universities.

1. Innovation Ability of Business Administration College Students

The discipline of business administration is a comprehensive interdisciplinary subject that spans natural science, engineering science, technical science and humanities and social science. Its training goal is to train compound talents with mathematical analysis ability, information technology ability and management innovation ability for industrial and commercial enterprises. After graduation, students majoring in business administration are mainly engaged in the management and analysis of decision-making consultation, planning, production, human resources, finance and marketing in enterprises and institutions, which is very practical. Therefore, in the process of talent training, we must attach great importance to the combination of management theory and management practice. Students should not only understand enterprise management, but also understand engineering technology, be good at dealing with interpersonal relationships, and master practical management and innovation abilities in communication, exchange, coordination, organization and leadership.

2. The specific composition of innovation ability of students majoring in business administration.

In 2008, Yu and Huang Binggen put forward the evaluation index system of innovation ability of business administration students, including basic theoretical knowledge, innovative intelligence, innovative consciousness and innovative method application ability. Basic knowledge includes foreign language knowledge, basic theory, professional knowledge and interdisciplinary knowledge; Innovative consciousness includes thinking ability, desire ability, willpower and error correction ability; Innovative intelligence includes observation ability, imagination ability, memory ability, thinking ability and information retrieval ability; The application ability of innovative methods includes the application ability of synthesis, analysis, comparison, deduction and rhetorical questions.

3. Factors affecting the cultivation of innovation ability of business administration college students

The cultivation of college students' innovative ability is a systematic project, which is also influenced by many factors. Su Xiaojin believed in 2007 that the cultivation of college students' innovative ability was influenced by both internal and external factors. Internal factors refer to students' own innovative ability, while external factors include educational concepts, teachers' factors, school factors and social factors. In addition, the education and teaching system, the educational environment inside and outside the school and the quality of college students themselves are also considered to be important factors affecting the innovative ability of contemporary college students. The education system provides institutional guarantee and creates favorable conditions for college students' innovation, and encourages them to exert their innovative ability through a series of norms. Teaching system includes teaching management system and examination system. According to Qi Jing's research in 2007, the factors influencing college students' innovative ability include social tradition, intellectual and non-intellectual factors and innovative education environment. Social tradition is divided into social atmosphere and traditional culture, and intellectual and non-intellectual factors include intellectual and non-intellectual factors, while the influence of innovative educational environment comes from family, school and society. According to Zheng Jing's research in 2007, the factors that affect college students' innovation ability are: single teaching method, rigid curriculum, backward educational concept, weak innovation practice, traditional assessment methods and teaching management mode that needs to be improved urgently. According to Cao Yingying's research in 2008, the factors that affect college students' innovative ability include innovative learning ability, innovative knowledge base, innovative thinking ability, innovative skills and innovative environment.

4. Thinking about the ways to cultivate the innovative ability of business administration students

4. 1 It is necessary to clarify the professional training objectives.

Business administration majors should adapt to the needs of social and economic development, cultivate all-round development of morality, intelligence, physique and beauty, have a solid theoretical foundation of management and knowledge of industrial and commercial enterprise management, master modern enterprise management methods and skills, have strong business ability, be full of the characteristics of the times and innovative spirit, and be able to engage in high-quality applied management talents in various companies and enterprises at home and abroad.

4.2 Need clear professional training requirements

Professional training requirements include knowledge structure, ability structure and quality requirements. (1) The knowledge structure requires that the professional education of business administration should enable students to have a solid theoretical foundation of management and knowledge of business enterprise management, master modern enterprise management methods, be familiar with professional knowledge of business management, and understand the frontier and development trend of business management theory. (2) The ability structure requires that, on the one hand, students should be familiar with the whole process of production and operation of industrial and commercial enterprises and the business work of each link, master the management procedures, contents and methods of industrial and commercial enterprises, and have the business ability to analyze and solve the management problems of industrial and commercial enterprises; On the other hand, it is necessary to cultivate students' tool application ability, including strong foreign language listening, speaking, reading and writing ability, and be able to engage in enterprise management activities with foreign languages as a communication bridge; Skilled computer operation ability, able to use relevant software to solve enterprise management problems; Master the basic methods of literature retrieval and data query, and have the ability of preliminary scientific research and practical work. (3) Quality requirements: cultivate students' social responsibility as the value orientation, honesty and pragmatism as the foundation, and graduates have good professional ethics and professionalism, correct business ideas and business concepts, strong innovative thinking and entrepreneurial awareness and other comprehensive qualities.

4.3 Reform and practice the curriculum system.

According to the training objectives and training specifications, the training scheme and its curriculum system are revised and adjusted. Following the curriculum design idea of reasonable combination of theoretical teaching and practical teaching activities and integration of in-class and out-of-class activities, two teaching systems, namely, theoretical teaching system and practical teaching system, are constructed. Through the overall optimization of the theoretical and practical curriculum system, the degree of conformity with the talent training specifications and training objectives has been greatly improved. Scientifically plan the knowledge structure and ability structure of students. The knowledge structure includes humanistic quality knowledge, professional basic knowledge, tools and methods knowledge, related subject development knowledge and practical knowledge. The knowledge structure is now divided into four parts: public courses, basic courses, main courses and limited courses. A practical teaching system should be established to meet the professional training objectives. Practice teaching is the key to cultivate innovative talents. The practical teaching of business administration major is mainly completed through classroom practice, staged practice and comprehensive simulation practice, school-enterprise cooperation, social research and graduation thesis.

4.4 Teaching content should be reformed and practiced. According to the requirements and objectives of cultivating innovative ability of business administration major, we should carry out a series of reforms in teaching content, emphasize the application of basic theoretical knowledge of management and the cultivation of practical ability, and optimize the teaching content system with the cultivation of students' ability to analyze and solve problems as the core. In the reform of course content, firstly, deepen the reform of course teaching content, strengthen the construction of teaching platform and revise the course syllabus; The second is to strive for novel teaching content and large amount of information. On the basis of systematically introducing the basic management theory knowledge of the existing textbooks, a large number of auxiliary teaching contents are expanded, which greatly enriches the classroom teaching contents, improves the teaching information of the unit class hours, and lays a solid theoretical foundation for students. Third, introduce the latest research results in time, establish a tracking reading system, track the frontier issues, introduce the latest international management theory into teaching, and integrate teachers' theoretical research results into teaching, reflecting the highest and latest level of business administration discipline development; The fourth is to adjust the content of practical teaching. According to the main courses of each grade and the students' mastery of professional knowledge, the teaching practice content is designed at different levels. We should combine theory with practice, in-class with extracurricular, campus with society.

Fund projects: Research and practice of cultivating innovation ability of business administration major, a key research topic of higher education teaching in Jilin Province in 2009, soft science project of Changchun Science and Technology Bureau, research on team building and competence of college students in the process of starting a business in Changchun, 1 1RY06.

References:

[1] ginger. Ways to cultivate the innovative ability of business administration undergraduates [J]. Software guide? Educational technology, 2008: 17- 19.

[2] Yu, Huang Binggen. Fuzzy comprehensive evaluation of innovation ability of business administration graduate students [J]. Journal of hunan university of science and engineering, 2008,4:157-159.

[3] Su Xiaojin. Empirical analysis and countermeasures of college students' innovative ability [J]. Journal of Shanxi Economic Management Cadre College, 2007, 12: 14- 16.

[4] Qi Jing. Research on the cultivation of college students' innovative ability [D]. Qinhuangdao: Yanshan University, 2007.

[5] Zheng Jing. Research on the cultivation of college students' independent innovation ability [D]. Xi 'an: Northwestern Polytechnical University, 2007.

[6] Cao Yingyi. Research on the Construction of Index System of College Students' Innovation Ability [D]. Wuhan: Wuhan University of Technology, 2008.

About the author:

Sun 1954-, female, from Changchun, Jilin, professor of Jilin University of Finance and Economics, majoring in marketing.

Liu 1983-, male, from Huanggang, Hubei, lecturer of Jilin University of Finance and Economics, doctor of management, research direction is service marketing and entrepreneurship management.

Cui Jujiqiao 1978-, female, Siping, Jilin, lecturer, doctoral student, her research direction is industrial economy.

Wang hong (198 1), female, from Chaoyang, Liaoning, is a lecturer at Jilin University of Finance and Economics, and her research direction is tourism management.

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