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Instructor's evaluation of students' graduation project
1. The whole work adopts simple expression. Simple pattern matching. Cut to the chase, clear and natural. The effect is clear at a glance. The direct narrative expression is used incisively and vividly. However, due to the simple composition, it inevitably gives people a sense of monotony.

2. The overall feeling of print advertising works is unified and coordinated. This work shows a certain level of production. Tone collocation is relatively consistent. The theme is outstanding. Can effectively integrate advertising elements into the work. The plate design is better. However, some color combinations are worth considering.

This work embodies the author's originality. The author refers to many elements in the production process, and at the same time can skillfully and flexibly apply them to practical creation, which is worth learning. The overall color matching is more harmonious. Rigorous structure. However, the relationship between advertising language and advertising headlines and pictures is not strong enough.

4. This work can better express the theme of a harmonious society with proper materials and production tools. The author has correct design ideas and proper color matching. Meet aesthetic standards. It has certain reference value. However, the whole work lacks originality.

5. Students' design ideas are clear and coherent. Listen carefully to opinions and suggestions in the design process. The theme of the work is prominent, the meaning is clear, the color matching is reasonable, and the overall layout is beautiful and generous. But innovation is still not enough, and graphic design skills are insufficient.

6. The idea of the work is clear, which well reflects the current hot and difficult issues and has a certain frontier. The overall effect of the work is good, and various forms of aesthetic principles are correctly used. However, the relationship between advertising title and advertising language and theme is not close enough.

7. In the process of designing works, the student humbly asks for advice and seriously applies the basic knowledge of advertising he has learned to his creation. This work has certain originality. The theme is clear. Clear organization. The color scheme is average. Just so-so

8. This work embodies the combination of theory and practice learned by the author and is full of creative inspiration. Reflect the author's personality and fighting spirit. The overall drawing is standardized and the effect is good. The structural layout is reasonable. The overall design effect is good. However, the originality of the work is insufficient and needs to be improved.

9. The design direction of this work is clear and closely combined with the theme, which can better express one of the themes of harmonious coexistence between man and nature. The interface arrangement is reasonable and the drawing is standardized. Color matching is more appropriate. But in the whole work, we find that the author's creative inspiration is not enough and originality is not enough.

10, the student has a positive attitude in the whole design process of the work and gives full play to his creative initiative. The theme expressed in this work is correct and distinct. Reasonable structure and good overall effect. However, we should carefully refine the theme and create an unforgettable advertising language.