Supply chain analysis, the supply chain is mainly the circulation process of buying and selling, that is, the business process of accepting orders and signing contracts. The direction of this process is the two-way flow between suppliers and consumers. The following is how to write a supply chain analysis for everyone.
The Writing Method of 1 in Supply Chain Analysis —— Taking Wal-Mart Supply Chain Management as an Example
"Customer satisfaction" is the primary goal of Wal-Mart, and customer satisfaction is the best investment to ensure future success and growth, which has been the business philosophy of Wal-Mart for decades. For this reason, Wal-Mart's promise to provide customers with "quality service" and "unconditional refund" is by no means a beautiful slogan.
In the United States, Wal-Mart unconditionally accepts refunds for goods purchased from Wal-Mart without any reason or even receipt. Wal-Mart surveys customers' expectations and reactions every week. Managers collect information based on computer information and collect customers' expectations through direct investigation, so as to immediately update product mix, organize procurement, improve product display and visit, and create a comfortable shopping environment.
Wal-Mart can feed back consumers' opinions to the market in time to help manufacturers improve and perfect their products. In the past, commercial retail enterprises only acted as intermediaries, passing goods from manufacturers to consumers, and in turn feeding back consumers' opinions to manufacturers by telephone or in writing.
It seems that Wal-Mart is not the only one, but the result is quite different. The reason is that Wal-Mart can participate in the production planning and control of upstream manufacturers, so it can quickly reflect the opinions of consumers in production, rather than simply acting as a setter or telephone receiver.
Wal-Mart also has a very good system that allows suppliers to directly access Wal-Mart's system. Wal-Mart is called Retail Link. Any supplier can enter this system to know their product sales.
Yesterday, today, last week, last month and last year, how did it sell? They can know how much this commodity has sold, and they can update it within 24 hours. Suppliers can keep abreast of the situation in every Wal-Mart store.
In addition, Wal-Mart not only waits for upstream manufacturers to supply and organize distribution, but also directly participates in upstream manufacturers' production plans, discusses and specifies product plans and delivery cycles with upstream manufacturers, and even helps upstream manufacturers with new product development and quality control.
This means that Wal-Mart can always get the most wanted goods in the market first. While other retailers are waiting for suppliers' catalogues or negotiating contracts, Wal-Mart has started to sell this product on the shelves.
With the continuous development of the company, the number of distribution centers is also increasing. At present, Wal-Mart's distribution center serves about 2,500 shopping malls in 8 states in the United States/KLOC-0, and the distribution center covers an area of about 65,438+100000 m2.
85% of the products sold by the whole company are supplied by these distribution centers, while only about 50%-65% of the products of its competitors are distributed centrally. Today, Wal-Mart has 65,438+000% logistics system in the United States, and the distribution center is a small part of it. Wal-Mart's complete logistics system includes not only the distribution center, but also more complex data input procurement system and automatic replenishment system.
The coordinated operation of supply chain is based on the high-quality information transmission and sharing among the main bodies. Wal-Mart invested $400 million to launch commercial satellites and realize global networking.
Wal-Mart's more than 4,000 stores around the world can check the inventory, shelves and sales volume of each product in 1h through the global network, so Wal-Mart's stores will not be out of stock.
In the late 1980s, Wal-Mart began to establish an automatic ordering system with suppliers by using Electronic Data Interchange (EDI), also known as paperless trading system. Through the network system, Wal-Mart provides business documents, issues purchase orders, obtains data and delivery lists to suppliers. At the same time, it also allows suppliers to grasp the sales situation of their products in a timely and accurate manner.
Wal-Mart also replaced the purchase order with a more advanced rapid response system, which truly realized the automatic ordering. The system uses bar code scanning and satellite communication to exchange daily information on commodity sales, transportation and ordering with suppliers. With the help of advanced electronic information means, Wal-Mart keeps the synchronization of store sales and distribution, and the distribution center operates in line with suppliers.
How to write supply chain analysis 2? What does the supplier mainly analyze?
First of all, it depends on whether the variety, specifications and quality level of products meet the needs of enterprises. Only the variety, specifications and quality level of products are suitable for the enterprise can it be considered as the possibility of the enterprise, and it is necessary for the supplier to carry out the following analysis.
Of course, the price of products provided by suppliers is also an important aspect of selecting suppliers. After all, any enterprise hopes that the materials it purchases are of high quality and low price.
Secondly, it depends on the cost, strength and scale of the enterprise; What is the production capacity of the product; What is the technical level; What is the reputation of the enterprise? In the process of purchasing, most suppliers will try their best to conceal their cost composition and pricing methods.
Therefore, the first task of purchasing personnel is to find out the pricing method and cost composition of suppliers. The reputation of an enterprise refers to the integrity of the enterprise to customers and banks, which is manifested in the degree to which suppliers earnestly fulfill their commitments and obligations. Therefore, buyers should pay attention to the investigation of suppliers' reputation.
Thirdly, it depends on whether the product is competitive or monopolistic. If it is a monopoly product, enterprises are often in a passive position when purchasing. If it is a competitive product, it is necessary to analyze the supplier's competition, product sales and market share.
Finally, according to the geographical traffic situation of the supplier relative to the enterprise, the transportation mode analysis, transportation time analysis and transportation cost direction are carried out to see whether the transportation cost is appropriate. On the basis of analyzing these aspects, it provides decision support for selecting suppliers.
How to write three characteristics of supply chain in supply chain analysis
1, coordination and integration
Coordination and integration should be one of the characteristics of supply chain. The supply chain itself is an integrated cooperation and coordination system. It has many collaborators, and these collaborators are connected together like a chain. Everyone coordinates their actions and works closely together for the same purpose or goal.
Each supply chain member enterprise is a link in the "chain", which must be consistent with the actions of the whole chain, absolutely obey the overall situation, and be consistent in direction and action.
2. Selectivity and dynamics
Enterprises in the supply chain are all partners selected from many enterprises, and the cooperative relationship is not fixed, but also dynamically adjusted. Because the supply chain needs to change with the change of objectives and service methods, it is in the process of dynamic adjustment at any time.
3. Complexity and virtuality
Many supply chains are multinational, trans-regional and cross-industry combinations. There are great differences in national conditions, political systems, laws, humanities, geography, customs and habits, as well as economic development, logistics infrastructure, logistics management level and technical capabilities.
The operation of supply chain must ensure the accuracy of its purpose, rapid response and high-quality service, so it is not difficult to see the characteristics of supply chain complexity. In the virtual aspect of supply chain, it is mainly manifested in that it is a cooperative organization, not necessarily a group enterprise or a trust enterprise.
This cooperative organization is combined in a cooperative way, relying on the support of information network and mutual trust, for the same benefit, strong alliances, complementary advantages and coordinated operations.
Because the supply chain needs to maintain a high degree of competitiveness forever, it must be the connection between advantageous enterprises, so it is natural to discard the old and establish the new and eliminate the fittest within the organization. The supply chain is like a virtual powerful enterprise group, constantly optimizing its combination.
In addition, the existence and competitiveness of supply chain lies in high-quality management. The important means of supply chain management are information network and information resource allocation. The supply chain is one-way, unimpeded and seamless, without organizational and information barriers. Supply chain management is quite popular in Europe, and third-party logistics and fourth-party logistics may have the conditions to become the main supply chain builders in the future.