On the basis of briefly introducing PDCA cycle and "Double Eleven" online shopping carnival, this paper focuses on analyzing five problems existing in the "Double Eleven" online shopping carnival, such as false price reduction by merchants, broken consumption balance, delayed trading platform, "express delivery" and decreased service quality. On this basis, with the help of PDCA cycle, four countermeasures to effectively solve the above problems are put forward.
2. Reflect on the development of e-commerce enterprises based on the rise of online shopping festival —— Taking the "Double Eleven" in China as an example.
With the rapid development of network technology, the improvement of payment tools, the prominent advantages of online shopping and the aggregation effect of online merchant culture, online shopping festivals have sprung up rapidly. Through the empirical study of the "Double Eleven" e-commerce war, this paper finds some problems existing in the online shopping festival, and through in-depth analysis and thinking, puts forward countermeasures and suggestions, which can be used as reference for power supply enterprises and contribute to the healthy development of e-commerce enterprises in the future.