Analysis on Logistics Risk and Prevention of Personal Online Shop Opening

abstract:

With the rapid development of e-commerce, more and more people open stores online, but not everyone can succeed. There are many problems to be solved if you want to be a successful individual online merchant. This paper mainly analyzes the logistics problems that individuals may encounter when opening a shop online, and puts forward some solutions.

Keywords: logistics e-commerce personal online shop

With the rapid development of network technology, the scale of e-commerce in China continues to expand, and the Internet has become a new social and economic link. People's living habits and working methods have also changed, and people are increasingly inseparable from the Internet. At the same time, the Internet has also brought people new employment opportunities. "Graduated college students, looking for a job in Taobao, starting a business to find Ali." This is the slogan of Alibaba. Not only college graduates, but also people from all walks of life are using the Internet to realize their entrepreneurial dreams. E-commerce has brought a new trading model. E-commerce makes the transmission and processing of information break through the limitation of time and space, simplifies the transaction process and greatly reduces the transaction cost. The development of online shopping in recent years can be described by rapid changes. Consumers can buy cosmetics, consumer electronics, TV air conditioners, watches and jewellery, luggage gifts, toys and other daily consumer goods through the Internet. China's online shopping market has great potential. In 2009, the online shopping transaction volume in China reached 250 billion yuan, twice that of 2008. With this development, China will become the largest online retail market in the world. 2 Advantages of Personal Online Shop Opening Online Shop Specifically, the operator registers a virtual online shop and publishes the information of the goods sold to the webpage. Tourists who are interested in the goods pay the operators through online or offline payment, and the operators mail the goods to the buyers. Opening a shop in a personal online shop has the following advantages: 2. 1 The cost of opening a shop online is low, and you don't need to spend a lot of money to rent or decorate a storefront. Compared with traditional stores, it has large capital investment and real estate and commercial risks. Online stores can even use the method of "virtual inventory" to manage goods, without storing a large amount of liquidity as goods in the store, which can shorten the cycle of capital turnover and accelerate the turnover. 2.2 There are many participants and wide coverage. Although online retailers can't be said to be completely free from geographical restrictions (because logistics is still subject to geographical restrictions), they are much more flexible than traditional retailers. On the Internet, even a small and medium-sized retailer, as long as it is a netizen who can click on its page, can be counted as a potential customer, and this range can be the whole province, the whole country or even the whole world. 2.3 Flexible mode of operation In addition to the price advantage, online shopping also shows the characteristics of timeliness, quickness and convenience. First of all, online shopping has no time and place restrictions. Consumers can surf the internet at any time according to their free time, and they have great flexibility in buying or not buying things. 2.4 The variety and quantity of products are extremely rich. Now, as long as consumers want to buy products, we can reach a deal through the Internet. Online shopping, many shops, fast and transparent update of all kinds of information, makes it easier for people to find retailers, find goods and obtain goods, and customers have wider choices and lower prices. 2.5 Flexible trading methods Because the online trading platform brings together similar businesses or products, it is more attractive to consumers. Consumers only need to log on to the e-commerce website, enter a few keywords, and click a few mouse clicks to see the characteristics, quality, specific specifications and other information of almost all similar products on the market at present, and understand the price difference between competitors, so as to make a more informed choice about which brand to buy and which retailer to patronize, which is difficult for any store or merchant to do. As a new business model, online stores provide consumers with a wider and more convenient shopping platform with their own advantages. However, while people enjoy the freedom and convenience brought by "online shopping", online stores, due to their own imperfections, have also brought obstacles to people who want to start businesses online, making entrepreneurs discouraged. These problems include how to find the source of goods, how to conduct market research, how to locate products, and how to make products recognized by consumers; At the same time, there are also many problems in the actual operation process, such as how to better introduce products to consumers when promoting products online, how to deliver products to consumers after reaching a deal, and so on. These problems must be solved in the process of opening a shop online. This paper mainly analyzes how to deliver products to consumers. How to deliver goods to consumers in time, safely and quickly has become the primary problem that online businesses need to solve. Logistics distribution system is the key to the smooth development of online retailers. China's e-commerce logistics distribution system is inherently inadequate, with high logistics cost, slow speed and low efficiency; The modern logistics distribution system has not yet been established, and delivery delays and delivery errors occur from time to time. The huge cost and time delay of long-distance transportation or mailing of goods are enough to make consumers lose confidence in online shopping, which is a fatal problem for online retail enterprises. On the internet, because of the virtual nature of the network, buyers and sellers can't see or touch it, so the most important factor for customers to choose a business is "reliability", not "low price" or "many kinds of products". Take Taobao as an example. When buyers choose sellers, they pay more attention to credibility and consumers' evaluation of the store. When reading the evaluation, I often see such similar bad reviews: "The seller is very enthusiastic, but the attitude of the courier company is not good enough." "I received money from 6 yuan by surface mail, and I wish I could charge less." "The courier arrived a week ago, and my girlfriend's birthday was too early, which led me to be scolded by her. Sorry, only bad reviews can be given. " Of course, there are also good comments because of good logistics, such as: "The packaging is very strong and difficult to open. Send it quickly, the baby is very fragrant, give a good evaluation. " It can be seen that logistics can not only help sellers to deliver products to customers, but also help merchants to promote stores, form brands and help merchants better promote products. On the whole, in the distribution process of personal online stores, you may encounter the following problems: 3. 1 goods will be damaged in the distribution process; In the process of commodity distribution, there will be many procedures, from the seller's packaging to the consignee. It will be transported to the distribution center of the logistics company, which will send it to the destination city according to the address, and then it will be distributed again by the distribution center of the destination city. At the same time, the goods delivered by logistics companies are messy, and in this process, commodity damage often occurs. 3.2 There is package switching and delay in logistics distribution; Due to the congenital deficiency of China's e-commerce logistics distribution system, logistics cost is high, speed is slow and efficiency is low; The modern logistics distribution system has not been fully established, and delivery delays and delivery errors often occur. 3.3 The service attitude of the salesman of the courier company is not good; Due to the imperfect logistics management system in China, the low quality, low wages and heavy workload of logistics employees, the service attitude of the salesmen of express delivery companies is generally bad. Solutions to the logistics problems of four personal online stores. Large-scale online stores can consider the supply chain composed of multiple enterprises and multiple partners to realize the integration of service advantages, which can effectively solve the logistics bottleneck problem of online stores. As a small personal online shop, how should we solve these logistics problems? Logistics is not simply from the seller to the buyer, including many links. If you want to open your own shop online, you must be familiar with all aspects of logistics in order to find and solve problems. We can start from the following aspects: 4. 1 Pay attention to packaging. The packaging mentioned here is not the sales packaging of goods, but the secondary packaging, in order to facilitate logistics. The courier company is not run by itself, and many problems are beyond our control. To solve the problem of cargo damage or cargo error, we must first start from the aspects we can control. Precautions should be taken before delivery, and the following points should be paid attention to: 4. 1. 1 When packaging, it is necessary to avoid the heavy and light, that is, when choosing packaging materials, because most logistics companies charge by weight. If the selected packaging material is heavier than the product itself, it will increase our logistics cost. 4. 1.2 When packaging, it needs to be tightly fitted. The packaging container should not be too big or too small, and it is better to be bigger than the commodity, so that we can add some shock-proof fillers between the commodity container and the commodity, which can reduce the damage of the goods during transportation. 4. 1.3 after packaging, seal the box, and seal all the gaps with adhesive tape, which can play a role in moisture prevention. Management 34 4. 1.4 after the final packaging is completed, you should pay attention to: don't leave out the detailed address and telephone number of the recipient; Indicate the arrival time required by the recipient; The aspects that should be paid attention to in the process of commodity numbering and logistics should be clearly stated; Choose whether to insure the price and fill in the declared value; Write a sign-in reminder and remarks column. 4.2 Be aware of theft prevention. The goods are packaged and sent out to customers for reception, which involves many links and many people. If the goods are replaced or lost in this process, it is difficult for us to negotiate with the logistics company and take precautions. After the goods are packaged, we can put anti-theft seals on the outer packaging, and at the same time print the name and website of the online store on the seals, so as to realize anti-theft publicity. In fact, some small gifts, thank-you letters, business cards, coupons or brochures of company products can also be attached when packaging goods, which can play a good publicity role. 4.3 Choose the right logistics company. Before choosing a logistics company, you should have a basic understanding of each logistics company, choose one or more suitable logistics companies according to your own needs, and advise customers to choose cooperative logistics companies when selling products to customers. Sellers need to choose their own logistics template according to their actual situation, and at the same time, it is convenient for customers to buy products. 4.4 All the above three points come from ourselves. Besides ourselves, and external logistics companies can't relax. First of all, learn to bargain. Sellers should go online to learn more about the preferential prices obtained by other sellers, and know that the market is conducive to bargaining; It also shows the potential to become a big customer, with large delivery volume and cheaper price from the courier company; At the same time, choose a monthly statement, saving time and effort, and you can also enjoy the preferential price of the courier company. You can also unite with nearby sellers and entrust a courier company to get a lower price. Secondly, be kind to express salesmen and cooperate with them; Requirements for delivery details should be put forward in advance; Pay more attention to the new information about logistics and communicate with express delivery companies in time. Finally, an agreement should be signed to clarify their respective responsibilities, rights and interests, as well as service details and signing requirements, indicating the preferential discount standard enjoyed by the shipper, the settlement period and payment method of postage, and the principle of compensation for damage and loss of goods. At present, there is a lack of systematic and specialized nationwide commodity distribution in China. The huge cost and time delay of long-distance transportation or mailing of goods are enough to make consumers lose confidence in online shopping, which is a fatal problem for online retailers. E-commerce has brought unprecedented industrial revolution to mankind, and the result of this revolution is to really bring mankind into the information society. At the same time, the development of e-commerce puts forward new requirements for the development of logistics industry, which can improve and promote the rapid development of logistics industry in China. By implementing standardization and bar code, logistics realizes information sharing by using internet technology and mobile communication technology, thus realizing seamless logistics service, improving comprehensive service capacity of logistics industry and reducing logistics cost. A systematic and professional logistics system will enhance the confidence of buyers in online shopping and attract more customers.

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