The Importance of Enterprise Financial Management With the constant change of economic situation and the gradual improvement of modern enterprise system, a good modern enterprise should be an organization composed of many subsystems such as personnel management, production management, marketing management and financial accounting management. Among them, financial accounting is the foundation and support of various management activities, and enterprise managers need to make correct decisions according to the data provided by the financial department. Some experts said: "In the new era, finance plays the role of' warehouse', and any intellectual capital will eventually be transformed into finance". This shows the value of financial management and its important role in enterprises. This paper puts forward some views on how to do a good job in enterprise management. First, the importance of doing a good job in enterprise financial management (1) Paying attention to people's development and management concepts is the basic trend of modern enterprise management development and the objective requirement of the knowledge economy era. With the advent of the era of knowledge economy, the concept of people-oriented financial management has been deeply rooted in people's hearts, and every financial activity in enterprise management is initiated, operated and managed by people. Therefore, the development of an enterprise depends directly on the strength of financial management, that is, on the knowledge, wisdom and efforts of financial personnel. Doing a good job in financial management and establishing a clear financial operation mechanism are the basic requirements for enterprises to effectively carry out various tasks. (2) Financial management, as a means of management, runs through all aspects of business activities to ensure the realization of the goal of maximizing enterprise value. Linking financial management with business activities can ensure that there will be no major financial problems in marketing activities, closely grasp the trend of funds, and strengthen the management and supervision of corporate debt, assets, investment recovery, cash withdrawal and asset appreciation. (3) Scientific financial management ensures that enterprises expand production and promote enterprise development while operating normally. Financial management can guide the in-depth development of various management work, and comprehensively reflect the process and final results of various management work, formulate financial plans according to the overall objectives and actual conditions of enterprises, control costs, and maximize resource utilization; At the same time, it can also prevent unnecessary expenses and waste in the production process. (4) Perfect financial management system is an important guarantee for the competitiveness of enterprises. Under the new economic situation, the cooperation between enterprises in the international community is deepening. Automobile, network, telecommunications, finance, insurance and some manufacturing industries are integrated and developed together. Although the former competitors have become partners, the competition between them still exists. Therefore, a scientific and perfect management system can greatly enhance the competitive strength of enterprises and escort them. (1) Work closely with other departments. If the financial department is separated from other management departments, and financial management cannot be extended to all management work, then financial management will become a tree without roots, and its role will not be brought into play, forming "two-sided" management, and production will bring great hidden dangers to enterprises. (2) Have a high-level financial team, and constantly strengthen the legal concept of financial personnel while strengthening team building. The professional level of financial personnel in some enterprises is low, the account setting is chaotic, and the operation of opening and handing over account books is irregular and incorrect. Some financial personnel lose their professional ethics due to their own reasons or external pressure, and do not keep accounts truthfully. Even the phenomenon of changing accounts privately, making false accounts and misappropriating public funds has seriously affected the role that financial management should play in enterprise management. Financial personnel are the realistic executors of financial management and play a vital role in whether financial management can play its role. Therefore, accountants must work in accordance with accounting laws, regulations and enterprise systems to ensure that the accounting information provided is legal, true, accurate, timely and complete. Enterprises should strictly screen in the process of recruiting financial personnel; Do a good job of supervision in the work; And to constantly improve the professional quality of financial personnel, regular training, assessment, etc. (3) A complete and standardized financial management system is a necessary condition to ensure the normal operation and development of enterprises. If a worker wants to do a good job, he must sharpen his tools first. A good financial management system is an important weapon for enterprise development. Only enterprises can truly manage original voucher records, quota management, measurement acceptance and so on. Can you record and measure it well? In the financial department, responsibilities, authority and post division are clear; Only when the accounting procedures are orderly and the auditing system is strict and transparent can we really play its main role, better supervise the work of various departments and promote the development of enterprises. (4) Strengthen fund management. Many enterprise managers attach importance to capital, but ignore the important role of capital management. Unscientific use of funds, insufficient or idle funds, reduces the utilization rate, hinders the circulation of funds, and greatly reduces the production of corporate profits. Cash is like human blood to enterprises. If the cash flow of an enterprise breaks, it will only go bankrupt. The consumption of funds is related to the production cost and competitiveness of enterprises. If the front line is stretched too long just to occupy the market, leading to cash lock-in, then the turnover of enterprises will inevitably be inconvenient; Inventory and accounts receivable are inversely proportional to cash. If there is no good financial control, it will lead to cost waste, decision-making mistakes, repeated purchases and so on. , it will increase the accounts receivable of the enterprise, cause losses, eventually break the cash flow and close down the enterprise. Enterprises should divide the control of cash flow into pre-event, in-event and post-event: make a good budget in advance, analyze the deviation in the event and improve it in time, and summarize it afterwards. Avoid excessive capital investment, difficult recovery and long-term detention, which will affect the development of enterprises. (5) Non-financial workers know the skills and methods of modern financial management, but they cannot interfere with financial management. Non-financial personnel's understanding of the financial management system will promote the smooth development of all work in enterprises. First of all, we should recognize the importance of finance, understand the main work content of financial management, learn to read financial statements, and understand the situation of enterprises through statements. Secondly, to get out of the misunderstanding, financial management is not just money. I think that everything will be fine as long as I control the money, but I ignore the importance of accounting. Therefore, "valuing funds over accounting" can't really save money and reduce consumption, and "money" can't be controlled. Third, the financial department of many enterprises is in charge of the manager or his relatives from the early stage of operation, and the financial power is "single-handedly grasped", which leads to the failure of financial management and lays a hidden danger for the long-term development of enterprises. Only with perfect system, scientific management and high-level financial personnel can the financial department of an enterprise fully mobilize the enthusiasm of all parties, continuously enhance the economic strength of the enterprise, make the enterprise invincible in the fierce market competition and seek greater and further development for the enterprise. [1] On the New Development of Contemporary Management Accounting [J]. Accounting Research, 2005(07). [2] Liu. Explore the strategic approach of enterprise management with financial management as the core [J]. Accounting Newsletter, 2004 (05).