Theoretically speaking, titles should pay attention to the beauty of accuracy, distinctiveness, conciseness, form and rhythm. The headlines written in the past were really neat and beautiful, while the news headlines of 2 1 century were more colloquial and unconventional.

Moreover, it does not pay much attention to neatness and symmetry, and the main and auxiliary three standards rarely lead to the whole. In a word, it accurately expresses the news facts and is literary and attractive.

For the requirements of the topic, there are three points to sum up:

First, clear. It is necessary to reveal the scope or argument of the topic, so that people can know the general outline of the article, the main content of the discussion and the author's writing intention after reading the topic, instead of specious, hiding the head and revealing the tail, and playing hide-and-seek with readers.

Second, simplicity. The topic of the paper should not be too long. If it is too long, it will make people feel cumbersome and cumbersome, and they will not get a clear impression, thus affecting the overall evaluation of the article. Don't be too abstract and empty, and don't use very useful or invented words in the title, so as not to make readers feel like a sea of smoke when they see the title, and they can only understand it after reading the text completely.

Third, novelty. The title, like the content and form of the article, should have its own uniqueness. Not unconventional, unconventional, fascinating and pleasing to the eye, thus arousing readers' interest in reading.