Now everyone must have been exposed to the paper, which is of great significance to all educators and the improvement of the overall understanding of mankind. I believe that writing papers is a headache for many people. The following is a research paper on the influence of online virtual currency on microeconomic. For reference only, welcome to read.

abstract:

Virtual currency is a new form of currency, which is very different from traditional currency. The circulation of virtual currency only exists in the network system and cannot be used in real life. The most common form is game currency. Due to the high transaction cost of using traditional payment methods, in order to meet human needs, virtual currency began to circulate. With the popularization of Internet technology, virtual currency has a certain impact on microeconomics in daily life, so it is necessary to understand the impact of Internet virtual currency on microeconomics.

Key words:

Internet; Virtual currency; Microeconomics; Impact analysis;

With the maturity and popularization of Internet technology, more and more netizens appear. In 2007, there were more than 200 million netizens in China, which laid the foundation for the development of Internet economy. In this premise environment, virtual currency, as a new form of currency, has developed to some extent.

The process of buying and selling goods with traditional currency is troublesome and the transaction cost is high, which indirectly provides opportunities for the popularization of virtual currency. In the process of social and economic development, the post-processing mode of banks has also promoted the development of virtual currency. Internet virtual currency can avoid the loopholes and risks of electronic payment and provide protection for people's consumption. Some enterprises also gradually accept virtual currency in the course of business, allowing virtual currency to buy goods. Internet virtual currency has been recognized by people and naturally developed smoothly. In the past, issuing virtual currency was an enterprise behavior, but now with the rapid development and maturity of Internet technology, virtual currency has become an indispensable part of people's daily life, changing people's lifestyle and having a certain impact on microeconomics. This paper will continue to understand the influence of virtual currency on micro-economy from what is virtual currency, what types of virtual currency and its development background.

I. Overview of Internet Virtual Currency

In order to understand and analyze the influence of virtual currency on micro-economy, we must clearly know what virtual currency is and make a clear distinction between virtual currency. From the distribution of virtual currency, virtual currency mainly includes game currency, mung bean, online currency, point card and other forms of expression. These currencies are interlinked to some extent, but their specific definitions are not uniform. Generally speaking, virtual currency refers to the currency commonly used in the online world and is often used as an equivalent substitute in the transaction process. Take game coins as an example. Game coins can be used as cash in the game, but the scope of use is extremely small, and they can only be used within the game and cannot be used elsewhere. However, as the Internet technology becomes more and more mature, it has broken the limitations of many virtual currencies. There is great room for the use and development of virtual currency in the future.

Second, the development of Internet virtual currency.

During the emergence of virtual currency, virtual currency can be used to buy and sell goods and can also be converted into RMB. With the rapid development and popularization of the Internet and the emergence of e-commerce, virtual currency has developed. It can meet people's shopping needs on the network platform, and gradually get people's dependence and support.

With the popularization of Internet technology, there are more and more netizens in the world. In order to exchange goods better, some enterprises have issued Internet virtual currency. The normal issuance of virtual currency on the Internet is beneficial for netizens to buy what they need, which saves a lot of trouble. Renminbi can be converted into virtual currency for trading. The survey shows that in 2008, the proportion of virtual currency transactions in China was not high, but in 20 16, this figure increased by more than ten percentage points. As far as the current development of virtual currency is concerned, virtual currency has the forms of game currency, mung bean, online currency, point card and so on. Users can recharge RMB, convert it into corresponding amount of virtual currency, and use virtual currency to buy products or services they need. This exchange method has greatly promoted the related work of enterprises, narrowed the gap between real currency and virtual currency, and greatly improved the economic benefits of enterprises.

Third, the influence of Internet virtual currency on microeconomics.

Although the current virtual currency is mainly limited by the network system, it has a great impact on people's lives, not only on the network virtual economy, but also on the real part of the network virtual economy. Therefore, according to the real situation of the current network virtual economy, the virtual economy should constantly enhance its own awareness and implement corresponding measures to minimize risks. This paper will focus on analyzing the impact of online virtual currency on micro-economy from three aspects: the issuer of online virtual currency, the third-party merchants and the investors of online virtual currency.

(A) the impact of Internet virtual currency on issuers

Creating and issuing virtual currency requires funds, including hardware, software, daily maintenance, distribution and sudden loss. Hardware cost is the most basic and essential, which mainly refers to the cost of network configuration, computer server and other related facilities used by computers when using network virtual currency. Because the computer's performance, storage capacity, running speed and practicality are different, the price is also different. Different types of computer servers and the required number all have a certain impact on the distribution cost. Software cost refers to the software application cost of database management system and operation function that computers need to use in the process of using virtual currency. Daily repair cost refers to the cost of repairing hardware, software, database management system and operation function when using virtual currency. Distribution cost refers to all costs in the process of issuing virtual currency, including publicity expenses. Sudden loss refers to the economic loss caused by someone maliciously attacking the virtual currency issuance and sales system. In addition, it is also profitable to issue Internet virtual currency. When issuing internet virtual currency, this project needs a lot of capital investment for the issuer. If some links make mistakes, it will not only affect the normal issuance of Internet virtual currency, but also hinder the development of China's micro-economy. Therefore, in the process of issuing virtual currency on the Internet, we should be cautious and pay attention to details at every step. With the rapid development and popularization of Internet, microeconomics has occupied a larger proportion in China's national economy. Therefore, more and more people pay attention to the influence of Internet virtual currency on micro-economy, and they want to judge the development trend of China economy according to its influence.

(B) the impact of Internet virtual currency on third-party enterprises

Third-party businesses refer to businesses or units responsible for reselling Internet virtual currency. The payment cost of internet virtual currency mainly includes the expenses required by the issuer, the loss of income and the loss of income caused by the closure of the issuer or other reasons. According to the relevant requirements, the issuing bank should negotiate with the third-party merchants and sign relevant agreements to ensure the realization of the role of Internet virtual currency.

At the beginning of the process, third-party merchants often need to make vigorous publicity to stimulate consumers' desire to understand and urge consumers to use this payment method. However, in the monetary economy, the role of the intermediate platform can not be ignored, so the handling fee is the basic fee. For third-party merchants, the money they recycle is still virtual currency, and the ultimate control is still in the hands of the issuer of virtual currency. When the exchange time is up, third-party merchants can exchange their virtual currency into RMB. There is no profit in this process, so the income of third-party merchants will be reduced. Virtual currency is created by enterprises in order to make money and seek their own development, and has nothing to do with financial institutions. As a publisher of Internet virtual currency, it is bound to compete with peers. The more money you make, the greater the risk you face. If the issuer of Internet virtual currency has gone bankrupt before the exchange time, and the third-party merchants have not converted the virtual currency into RMB, then this bad debt can only be compensated according to the legal requirements. Therefore, as long as the virtual currency accumulates in the hands of third-party merchants and is not converted into RMB, the risks it faces are considerable. When enterprises go bankrupt, the losses of third-party businesses are relatively large, which hinders the development of micro-economy. In addition, according to the cooperation agreement, when the third-party merchants have the right to sell virtual currency, they can gain more benefits by promoting virtual currency on the Internet and increasing sales. Therefore, the impact of Internet virtual currency on micro-economy is also reflected in the third-party business.

(C) the impact of Internet virtual currency on investors

After the development of Internet virtual currency into digital currency, its impact on micro-economy is mainly reflected in investment. No one will be indifferent to the price changes of Internet virtual currency, whether for individual investors or unit investors. Because the price change of Internet virtual currency has a great influence on investors' asset allocation, it also changes the structure of market investment and the income arrangement among investors to some extent.

Four. conclusion

According to the above analysis, it is not difficult to see that Internet virtual currency has a certain effect on micro-economy, which not only increases the operating costs of third-party businesses, but also increases the sales volume of third-party businesses and effectively increases their economic income. In the actual circulation process of Internet virtual currency, we should analyze the good and bad effects it can bring, and effectively control Internet virtual currency according to the economic development in daily life, make full use of it and give full play to its greatest advantages. Judging from the influence of Internet virtual currency on micro-economy, this new currency form has impacted people's traditional thinking mode. In order to achieve a stable and long-term development of microeconomics, we must keep up with the times, make full use of Internet virtual currency, give full play to its greatest advantages, and realize a better development of microeconomics.

refer to

Yan Huang. Analysis of the Impact of Internet Virtual Currency on Microeconomics [J] China Market, 20 15(22):77-78.

[2] Zhao Ruiji's analysis of the microeconomic impact of Internet virtual currency [D]. China Renmin University, 2008.

[3] Wang xin, Ren Zhe. Virtual currency and its regulatory countermeasures J. China Finance 20 16( 17)-22-23.

[4] Zhang. On the risk and supervision strategy of virtual currency [J] Wuhan Finance and Economics 20 16(04)-33-35.

[5] Liu Zhengyi. Micro-economic Impact Analysis of Virtual Currency Based on Internet [J] Modern Economic Information, 20 15( 15):289-290.

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