Modern enterprise culture construction based on knowledge management

With the advent of knowledge economy, knowledge has gradually become the key resource for economic growth, social development and enterprise growth. More and more enterprises begin to apply knowledge management to improve their competitiveness. However, knowledge management does not simply use information technology, but needs to establish a corporate culture environment that is suitable for it. Therefore, it is an important issue worthy of attention to build a modern corporate culture that is compatible with knowledge management.

Keywords: knowledge economy, knowledge management, corporate culture

With the advent of knowledge economy, knowledge has gradually become the key resource for economic growth, social development and enterprise growth. In the economy with knowledge as the main resource, whether an enterprise has the ability to create, disseminate and use knowledge is becoming a decisive factor for its survival and development.

At present, many domestic enterprises also attach great importance to this and actively apply knowledge management to build their core competitiveness. However, knowledge management is not a simple application of information technology, but the need to establish a corresponding corporate culture.

Corporate culture is gradually formed in the management activities of enterprises. Business philosophy, corporate culture form, corporate ethics, corporate spirit and fashion, and corporate image with enterprise characteristics are the sum total formed in the long-term development of enterprises. Excellent corporate culture can help enterprises gain competitive advantages in a complex and changeable environment and constantly develop themselves. Hadley Reynolds, a researcher at Delphi Consulting Group, believes that the main obstacle to enterprise knowledge management is enterprise culture. It can be seen that a good corporate culture is the guarantee for the successful implementation of knowledge management, while a bad corporate culture is an obstacle to the implementation of knowledge management strategy. Therefore, it is an important issue worthy of attention to build a modern corporate culture that is compatible with knowledge management.

Connotation and goal of enterprise knowledge management

To build a modern enterprise culture suitable for enterprise knowledge management, we must first understand the connotation, objectives and advantages of enterprise knowledge management.

(A) the connotation of enterprise knowledge management

Enterprise knowledge management takes enterprise knowledge as the management object, which is a process of capturing the collective knowledge and skills of enterprises and distributing these knowledge and skills to any place that can help enterprises maximize their benefits. The goal of knowledge management is to transfer the right knowledge to the right people at the right time and let them make the best decision. Knowledge management is the foundation and source for enterprises to create core competitiveness. Mainly includes the following three basic features:

Enterprise knowledge management is based on the understanding that knowledge has value and knowledge can create value, and its purpose is to improve the ability of individuals or organizations to create value by using knowledge more effectively. The basic activities of enterprise knowledge management are knowledge identification, acquisition, development, decomposition, use and storage. Specific knowledge management activities need to invest capital and labor.

Enterprise knowledge management regards knowledge as the most important strategic resource, grasps and uses knowledge to the maximum extent, and improves the competitiveness of enterprises. Enterprise knowledge management uses information technology, market analysis and enterprise management strategy to coordinate different aspects of human resources in enterprises, serve the development of enterprises, and create the effect that the whole is greater than the sum of parts.

Enterprise knowledge management is an important measure to enhance the adaptability and viability of enterprise organizations in the face of increasingly discontinuous environmental changes. In essence, it covers the development process of enterprise organization, and seeks to organically combine the data and information processing ability provided by information technology with human invention and creation ability. Therefore, enterprise knowledge management is a real guide for individuals and enterprises to adapt to the increasingly complex and changeable modern economic environment.

(B) the advantages of enterprise knowledge management

In the era of knowledge economy, enterprises must have four abilities to gain competitiveness: quick response ability, innovative ability, high-quality skills and high-speed operation efficiency. As a new management mode, enterprise knowledge management can train enterprises to achieve the above goals. First of all, knowledge management is the basis for enterprises to cultivate competitiveness. In the era of knowledge economy, the comprehensive ability of enterprises is regarded as the key factor to obtain and maintain competitive advantage. Secondly, knowledge management is the basis for enterprises to make effective and correct decisions in the era of knowledge economy. Because in the ever-changing living environment, enterprises need to acquire the required knowledge through knowledge management in order to make the best decision. The advantages of enterprise knowledge management are mainly manifested in the following four aspects:

1. Enhance the innovation ability of enterprises. In the era of knowledge economy, the market competition is increasingly fierce and the product cycle is constantly shortened. Innovation is the main source to maintain the long-term competitive advantage of enterprises. Enterprises encourage and cultivate new ideas and concepts through knowledge management activities, attract employees to participate in the activities of suggestions and capacity cooperation to the maximum extent, and jointly develop new products and services, thus improving the innovation ability of enterprises.

2. Cultivate the flexibility of enterprises. With the further globalization of the world economy, any enterprise is in a changeable and fierce competitive environment, and it is impossible to occupy a dominant position in a certain field forever. In order to maintain its market position in the competition, enterprises are required to respond quickly to market changes and have strong coping ability, and knowledge management can help enterprises cultivate and improve this rapid coping ability.

3. Improve the working efficiency of enterprises. Through knowledge management, we can get the most useful experience and reusable knowledge assets, shorten the operation time and reduce duplication of work, thus improving the work efficiency of enterprises.

4. Cultivate and improve the skills and quality of employees. High-quality skilled employees are the basic conditions for enterprises to improve their competitive advantage and competitiveness. Through the implementation of knowledge management, the existing employees and new employees are promoted to learn new knowledge, so as to cultivate and improve the skills and quality of employees, and finally improve and maintain the competitive advantage of enterprises.

The Relationship between Knowledge Management and Corporate Culture

Knowledge management will not only change the management mode of enterprises, but also change people's work and thinking mode. Enterprise knowledge management requires the establishment of a suitable corporate culture environment. Knowledge management and corporate culture interact and develop simultaneously. The practice of enterprise development proves that advanced enterprises can win in the competition because they have a corporate culture that is more suitable for competition requirements. The economic development in 2 1 century is not only an economic behavior, but also a comprehensive operation of economy, knowledge and culture. Therefore, the corporate culture based on knowledge management is the basis for enterprises to gain competitive advantage, and it is also a necessary condition for the smooth implementation of knowledge management.

(A) the impact of corporate culture on knowledge management

Corporate culture is a comprehensive reflection of business consciousness, business guiding ideology and business strategic values consciously formed by enterprises in long-term production and business activities, which can be maintained by most employees. Corporate culture has a certain influence on the implementation of knowledge management, and its influence can not be ignored, as follows:

1. Corporate culture determines the importance of corporate knowledge. Corporate culture seriously affects the management concept of enterprises, and then affects the understanding and attitude of enterprises to knowledge. For example, influence determines which knowledge is useful and important, which knowledge must stay in the enterprise to gain core competitiveness, and which knowledge can be passed on or shared with the outside world to gain strategic advantage.

2. Corporate culture affects the relationship between employees' personal knowledge and corporate collective knowledge. Corporate culture contains all the unspeakable rules about how to transfer knowledge between organizations and employees. It defines which knowledge belongs to the organization and which knowledge belongs to the individual employees. It determines who should have what knowledge, who must share knowledge and who has the right to keep it in the company. If enterprise leaders can't accurately understand the existing knowledge dissemination mechanism and formulate corresponding strategies to change this mechanism, it will be difficult to change knowledge-related behaviors. If enterprises obviously think that some departments are more important than others, this will undoubtedly dampen the enthusiasm of knowledge exchange and lead business units to try their best to defend their knowledge base.

3. Corporate culture determines the decision-making of knowledge creation, dissemination and use. Corporate culture determines the creation and enjoyment of corporate knowledge. The behavioral norms and practices in corporate culture also determine a series of behaviors that can affect the production, enjoyment and utilization of knowledge, that is, behaviors that will affect the quality of communication. If an enterprise culture pays more attention to the enjoyment of knowledge than knowledge, it will create a communication environment that is more convenient to use knowledge. Therefore, corporate culture provides a good development environment for knowledge management.

4. Corporate culture affects the attitude of enterprises to new knowledge. Corporate culture determines how enterprises treat, acquire and disseminate new knowledge. For enterprises facing drastic and even threatening technological and competitive changes today, the dynamic mechanism of this process reflects a special problem, that is, in order to survive in this fierce competitive environment, it is necessary to acquire, verify and disseminate new knowledge as soon as possible, so as to adjust enterprise strategy and resource allocation in time.

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