I. Interest

The banker's son asked his father, "Dad, all the money in the bank belongs to customers and depositors. Then how did you earn a house, a Mercedes-Benz and a yacht? " Banker: "son, there is a piece of fat in the refrigerator." Please bring it. " My son brought it. "Put it back." The son asked, "What do you mean?" The banker said, "Do you think there is oil on your finger?"

Second, the highest-level business model

The young woman reported: "I put my money in my bra and was stolen by a handsome guy in a crowded subway?" The policeman wondered, "You didn't notice such a sensitive place?" The young woman blushed and replied, who would have thought he was touching money? "

Let customers' money be unconsciously touched away in a pleasant experience, which is the highest realm of business model.

Third, sales positioning.

The boy said to the girl: I am the best. I promise to make you happy. Come with me. -It's a promotion.

The boy said to the girl: My father has three houses, which are good with me and will be yours in the future. This is a promotion.

Boys don't confess to girls at all, but girls are fascinated by boys' temperament and demeanor. -This is marketing.

The girl doesn't know the boy, but all her friends praise him. -It's a brand.

Fourth, the definition of luxury goods

One day, the economics teacher talked about luxury goods. In order to better understand, he said, "Do students know what luxury goods are? Suppose you go shopping with your girlfriend, and your girlfriend stares at something for more than 30 seconds and you pay the bill, then this thing is a luxury. " All the students will smile. It's not over yet. "Continue shopping. Your girlfriend stared at something for more than 30 seconds. Classmate, then your girlfriend is a luxury!

Verb (abbreviation for verb) marketing

Student: Teacher, how long will it take to write this report? Teacher: An article is like a girl's skirt. If it is too short to cover the theme, or too long will lose its appeal, it is not desirable.

-Let's call it a day. Imagine something else. The same is true of marketing, which is too explicit and will affect the brand value; Too conservative, no marketing effect.

6. Love in the eyes of economists

In the eyes of economists, love is a kind of non-durable consumer goods with complementary effects, and it is one of the many consumer goods that realize people's happiness.

The so-called utility complementarity means that a product exists alone and its value will not be too high. When another product appears, their value will increase at the same time. Take the pen as an example. If there is only a pen and no paper, no one will use it. With paper, the value of pens and paper increases.

Seven, emotional economics

If you have six apples, please don't eat them all, because then you will only get an apple flavor. If you give five of them to others, you will gain the friendship and goodwill of the other five people, and you will get more in the future. When others have other fruits, they will share them with you. People must learn to exchange what you have for something more important and richer for you. Giving up is a kind of wisdom, and sharing is a virtue.

Eight, compound interest economics

Give you two choices:

1, I will give you 1 100 million in one lump sum today.

I will give you 1 yuan today, and I will give you twice the money of the previous day every day for the next 30 days. Which one do you choose? Many people chose 1, but I tell you, the result of choosing 2 is 200 million. This topic tells us not to expect to get rich overnight, even if the starting point is as low as "1 yuan", but as long as you work harder and make progress every day, you can create unexpected miracles.

Nine. Economics in e era

You decide to chat online, which is called starting a business; Look up, MM so much, this is called market potential; But there are many GGs, which is called fierce competition; So you decided to attract MM's attention; This is called positioning; You say you are handsome and rich, which is called hype; You asked, "Who wants to chat with me?" It's called advertising. You asked again, "Are there any beautiful women?" This is called market research; There are 20 people who answer "I am a beautiful woman" at the same time, which is called bubble economy.

X. Workplace philosophy

1, network resources are a kind of strategic resources, so we should have reserve consciousness.

2. Even if you look down on a person, you should respect his position.