Beijing Hyundai's evolution in various fields helps brand transformation! For details of the new car, please call the hotline of Beijing Hyundai Maoming Zhuo Yue Store: 400-062-3 183.

Since 18, the domestic automobile market has gradually developed into the era of stock competition. The continuous breakthrough of independent brands and the continuous exploration of luxury brands are also constantly impacting the market segments where joint venture brands are located. Beijing Hyundai actively responded to the market test and opened its own brand transformation road. It is not easy for a big ship to turn around, especially for Beijing Hyundai, which occupies a considerable market share. However, judging from the market performance in recent two years, the evolution of Beijing Hyundai in various fields has also opened up new ideas for brand development.

Perfect product matrix

In recent years, Beijing Hyundai has successively upgraded and launched the 10th generation Sonata, 7th generation Elantra, brand-new ix35, 5th generation Tucson L, Custu and other well-recognized products in the market, realizing the coverage of all models from cars, SUVs and MPVs, and the excellent product performance has also laid a solid foundation for the labeling of technology brands. While constantly optimizing the competitiveness of core products, Beijing Hyundai also actively responds to the country? Carbon neutral? The goal is to match the brand core CVVD technology for all new products, so as to realize the high energy consumption and low consumption performance of products and provide the best emission reduction scheme for the era when fuel vehicles and new energy vehicles alternate.

At the same time, in the field of new energy, Beijing Hyundai has been advancing with the times, and its leading plug-in hybrid, Fista pure electric, Mingtu pure electric and Tucson L hybrid have been listed one after another, creating a new energy product layout covering EV, HEV and PHEV for the brand. In the future, Beijing Hyundai will also rely on the global leading edge of Hyundai Motor to launch IONIQ series based on e-GMP platform and NEXO driven by hydrogen fuel, accelerate the smooth transition of product system focus from fuel vehicles to new energy vehicles, and complete the layout of 20% products in the whole department as pure trams.

Upgrade leading technology

Beijing Hyundai has long firmly established the development path of technology. Under the guidance of the brand strategy of H SMART+ released on 20 19, Beijing Hyundai has comprehensively opened the development direction of technology, from platform and power to comprehensive upgrade of technology and intelligence, which has supported the rapid change of products and helped realize the pace of brand image transformation and upgrading.

Taking the i-GMP platform as an example, the platform has five core advantages: friendlier design, safer collision, better energy efficiency, more sporty control and more comfortable space. Thanks to the design features of short front suspension, long wheelbase, long rear suspension and low center of gravity, the models born on the i-GMP platform are excellent in handling, safety and space. The sinking treatment of engine compartment and cockpit also makes the center of gravity of the whole vehicle move down further, and the compression of body height not only provides a smoother posture, but also expands more seating space. Hot stamping technology is widely used in the frame, and energy-absorbing structure is also used in the front of the engine compartment, which can absorb more kinetic energy in the event of collision, disperse the impact absorbed by the car body and protect the safety of drivers and passengers in the cab.

In addition to the platform, Beijing Hyundai has also optimized the most important power system of fuel vehicles. The world's first CVVD technology has enabled Beijing Hyundai to realize the two-way evolution of fuel consumption and power. By controlling the size and duration of valve opening and closing, this technology realizes the flexible adjustment of engine compression ratio and makes the engine achieve the effect of Atkinson, Otto and Miller power cycle. When driving, different cycle effects can be matched according to different driving conditions, and performance and fuel consumption performance can be flexibly considered.

In terms of intelligent technology, the 3.0 intelligent networking system launched by Beijing Hyundai and Baidu has been popularized in its product system, with rich functions and smooth experience, allowing users to experience a more forward-looking intelligent life. In terms of intelligent security, modern SmartSense with up to 24 ADAS functions? Integration of wisdom and heart? The safety system has reached the level of L2+ automatic driving, and the system has been decentralized to the product sequence below the brand level of 654.38 million.

Conclusion: Under the guidance of brand strategy development, Beijing Hyundai will continue to promote product upgrading and brand rejuvenation through technological evolution, continuously optimize core technologies, product matrix, brand image and other aspects, and finally realize the continuous upgrading of Beijing Hyundai brand image and brand height. (Text: Leaves)

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