8 years ago: Myanmar-the origin of jade supply; Hong Kong-Raw Materials and Processing Center; China, Taiwan Province Province, Hongkong, Southeast Asia, Europe and America-high-end consumer market;
2002: Myanmar-the origin of jade supply; Chinese mainland has formed a wool trading center and a high, medium and low-grade jadeite processing center, and the consumer market is on the rise. Hong Kong-an old high-end processing center is thinking about change; Consumer markets in Hongkong, Taiwan Province Province, the United States and Europe are waiting for recovery.
The change of jadeite commercial map is the end of the reshuffle of the world jadeite industry, and the new jadeite industrial pattern once again highlights the role of China. Nowadays, in the eyes of international jadeite merchants, China is not only the second hometown of jadeite, but also the largest market in the world in the next three to five years.
China people's understanding of the value, virtue and spirituality of jade has reached the point where there seems to be nothing to replace it, from the "harmonious jade" that returned to Zhao in perfect condition to Confucius' "jade virtue theory" and Jia Baoyu's "spiritual treasure". As the "king of jade", jade has a very broad consumption base in China, and the jade market in China has also experienced gratifying changes from scratch, from underground circulation to regular market circulation.
Resources flow to the mainland of China
Before 1995, the people who gambled on stones were mainly Burmese Chinese, Hongkong people in China and Taiwan Province people. After 1995, jewelry merchants from Chinese mainland entered Myanmar one after another. At the 39th Myanmar International Jewelry and Jade Auction held in early March, 2002, more than 500 businessmen attended, including more than 400 businessmen from Chinese mainland. Myanmar's military government has also made it clear that it will strengthen cooperation with China on the basis of fair trade policy. All these indicate that Chinese mainland has absolute advantages in jade resources, and at the same time, China jade investors are full of confidence in the jade market prospect.
The market system is improving day by day.
The domestic jade market has developed from disorder to a relatively perfect market system, forming a three-level perfect market of production, supply and marketing, which provides a formal channel for consumers to buy jade. First, a number of mature and distinctive processing bases and trading markets have emerged, including Guangzhou, Jieyang, Sihui, Pingzhou and Ruili in Yunnan. In addition, Suzhou, Yangzhou, Shanghai, Beijing and other traditional jade processing bases are also reviving. In the retail market, a market prototype with brand jade as the main sales channel and large and medium-sized comprehensive shopping malls and specialty stores as the main sales channels has basically formed.
Five years ago, when talking about the modern jade industry, people always turned their eyes to Hong Kong and Taiwan. Today, five years later, the modern jade industry has risen in Chinese mainland. Five years ago, the jade output value of 30 million yuan also miraculously jumped to 654.38+0 billion yuan of 201.
The benign interaction between scientific research and business
With the deepening of scientific research on jadeite, the academic status of jadeite has been established and its commercial status has been further consolidated.
With the continuous improvement of the academic status of jadeite research, great breakthroughs have been made in the theoretical research of jadeite, and a large number of monographs on jadeite research have emerged. This laid a foundation for strengthening the cultivation of jade professionals, popularizing jade culture and popularizing jade products. At the same time, due to the mutual promotion of academia, merchants and consumers, it has contributed to the double hot spots of jade scientific research and high-grade jade collection market in recent years, as well as the benign interaction between scientific research and commercial propaganda.
In addition, with the improvement of identification technology and means and the introduction of national standards, the joint efforts of industry associations and knowledgeable businesses have gradually standardized the market and consumers have gradually restored their confidence in jade consumption.
Cultivate talents and improve their quality
While attaching importance to scientific research and standardizing the market, we also pay attention to the cultivation of professional talents, especially the cultivation of actual combat ability, and have trained a number of talents in jewelry and jade management, management, sales, design, processing, scientific research, education and evaluation, which has improved the overall comprehensive quality of employees and promoted the development of jade jewelry industry to a great extent. The "Jade Training Course" organized by the National Jewelry and Jade Quality Supervision and Inspection Center is a good example.
Chinese and Western Walls Lead Fashion
The aesthetic research level of jadeite is constantly improving. While inheriting the essence of jade culture, jade, diamonds and precious metals are combined to change the single wearing way of jade. After a long history of relying on jadeite culture, jadeite has entered the era of perfect combination of platinum and diamonds, forming a jadeite fashion with both China jadeite culture and western diamond culture, and a jewelry design creative competition with jadeite as its theme has emerged. In other jewelry design competitions, the proportion of jade ornaments has also increased year by year.
Rely on brand to connect with international standards.
Due to the precipitation of jade culture in China for thousands of years, jadeite has a broad consumption base and a huge consumption market in China, with great market potential. However, we can't ignore that there are still many problems in China's jade market: jewelers don't set up the concept of big market, they are fragmented, their products are repetitive and lack of characteristics, and the quality of operators is uneven, which leads to low-level competition, weak brand awareness and extremely weak publicity links. The main means to occupy market share is price war. Far-sighted jewelry companies have clearly realized this. They regard jade as an important investment and development project and a new profit growth point for enterprises, and strive to build a national brand of jade. At present, these brands rely on good brand effect to drive the whole jade market, and gradually connect with the international market. In addition, many overseas big-name companies engaged in jadeite for many years are optimistic about the mainland market in China, and gradually shift their market focus to the mainland of China. It is believed that the domestic jade market will show a good trend of "a hundred schools of thought contend and a hundred flowers blossom" in the near future.