1. Provide a continuous flow for a city. In fact, every city has its own landmark buildings. A city with rich culture and history like Beijing always shows people its deepest cultural and historical details. Now the successful opening of Universal Studios Beijing marks that Beijing is like a more dynamic city, and Universal Studios can also bring a steady stream of traffic to Beijing. Meanwhile, Universal Studios can attract more young customers and family members.
Second, the relationship between theme parks and cities In fact, each city has its own specific signs. Like this theme park, there are not only Universal Studios in Beijing, but also Disney in Shanghai, Hengdian Studios in Dongyang, Three Kingdoms Studios in Wuxi and Happy Valley in Wuhan, so these theme parks and cities are connected together to form a symbol that recommends and marks each other.
Second, the degree of integration between Universal Studios and Beijing In fact, due to the current epidemic situation in COVID-19 and various factors, Universal Studios and Beijing are also integrating with each other. As the epidemic is still affecting, visitors must wear masks when entering the park. Moreover, there were some faults in the ticketing system on the first day of ticket purchase. Of course, if tourists don't feel fully enjoyed during their visit, or they don't want to come again after playing 1 time, then the operation of this theme park is a great failure. If Universal Studios Beijing is not well managed, it will also make people feel less about Beijing. Therefore, Universal Studios and Beijing need to integrate with each other to ensure that the operation of Universal Studios will give customers some good experiences and services.