The core content is to judge the interests of both parties to the incident, comment on public opinion, and propose a solution.
-give an example to illustrate the problem.
Hot spot analysis of public opinion
The investigation results of Liaoning Wild Great Wall leveled by mortar were announced.
Recently, the media exposed that the most beautiful wild Great Wall in Suizhong County, Liaoning Province was leveled by mortar, which aroused social concern. On the 27th, National Cultural Heritage Administration held a press conference to respond to social concerns. Lu Qiong, deputy director of the Department of Cultural Relics Protection and Archaeology of National Cultural Heritage Administration and head of the incident investigation team, said that after investigation, a small amount of cement was indeed used in the project, and the 780m section of the Great Wall was "leveled". The preliminary suggestion of the investigation team is that the Liaoning Provincial Bureau of Cultural Relics should reorganize experts, find out the existing problems of the project, report them to National Cultural Heritage Administration, and then conduct the completion acceptance. Seriously deal with the responsible units and responsible persons for the obliteration of the Wild Great Wall. In view of this incident, it is suggested that National Cultural Heritage Administration urge the provinces along the 15 Great Wall to investigate all the projects to avoid the destruction of the cultural relics of the Great Wall. The next step will be to spot check the Great Wall protection and maintenance project.
Judging from the data of the past seven days, the number of events collected shows a "U" growth trend. On the 22nd, the media exposed the defects of the repair of the ancient Great Wall, and public opinion was in an uproar, and the heat of public opinion soared rapidly. Since then, as the incident entered the investigation stage, the popularity of public opinion has been declining during the period when the investigation results have not been announced. On the 27th, after the investigation team reported the incident, the public opinion fever showed an upward trend, but the increase rate was slightly lower than before.
-Public opinion comment section.
After the public opinion incident, National Cultural Heritage Administration quickly responded to the media, set up an incident investigation team to conduct an in-depth investigation of the incident, and held a press conference on the incident in time to respond to public opinion questions. Investigators admit that the phenomenon of concrete "screeding" does exist in the project, and a small amount of cement is used to repair the 780-meter section of the Great Wall. Inform the decision to seriously deal with the relevant responsible persons and units. For the violations exposed by this project, the Cultural Relics Bureau will urge the provinces along the Great Wall to investigate all the projects on 15 to avoid the destruction of the cultural relics of the Great Wall. It is also planned to conduct spot checks on the maintenance works protected by the Great Wall.
However, the public still has doubts about this incident.
First, in the process of examination, approval and construction of cultural relics, experts and officials from all walks of life have unshirkable responsibilities. According to the normal procedure, the renovation of cultural relics should follow a strict process. From examination and approval to construction, the renovation plan and scheme should be reported step by step by the county, city and province, and finally the renovation project can be carried out according to the scheme with the approval of National Cultural Heritage Administration. Originally, in this process, many problems were found. But in the end, it was approved by the devil and the construction was carried out. Among them, dereliction of duty should attract the attention of the regulatory authorities.
Secondly, the attitude of local officials towards the barbaric restoration of the ancient Great Wall is disappointing. According to the Beijing News, Hui Ding, director of the Liaoning Provincial Cultural Relics Bureau, said that the Xiaohekou Great Wall was indeed renovated as planned, and the whole renovation process was reasonable and legal, and there were no technical problems. But he also admitted that "it really doesn't look good." In the media and netizens have discussed the incident, and the evidence is conclusive, local officials still shirk their responsibilities. This attitude can't solve the problem, at the same time, it is very easy to cause the escalation of public opinion, which will have a bad influence on the local * * * and even National Cultural Heritage Administration.
Cultural relics are the witness of history. Once there is a mistake in the process of restoration, it may be a disaster for cultural relics. All localities * * * and cultural relics protection departments must learn the lessons of this incident, and at the same time improve the examination and approval system for cultural relics restoration, pay close attention to online public opinion in time, and grasp the dynamics of netizens. Don't wait until the netizen exposes the incident before "treating the headache and treating the foot pain."
Question 2: How to write a public opinion report? To write a public opinion report, we need to start from the following aspects: 1. Choose public opinion events, generally hot spots and key public opinions. 2. Collect and summarize the corresponding public opinion event information. 3. Analyze the background, source, development path, overall popularity and development trend of public opinion events. Like wiles.
Question 3: How to write a public opinion analysis report? A tall public opinion analysis report must be comprehensive first, followed by depth. On the whole, it should include 1, public opinion survey 2, public opinion development trend 3, platform analysis 4, attribute analysis 5, key topic analysis 6, public opinion summary (public opinion suggestion).
In depth, the general situation of public opinion should be refined and comprehensive, rather than simply summarized. The development trend of public opinion includes not only the past trend, but also the possible future trend. Platform analysis should include the information dissemination of different platforms, and if necessary, the ranking of media dissemination should be increased. Attribute analysis, comparative analysis of information attributes, analysis of the influence of negative public opinion, and the views of representative groups such as media, the public and industry experts. Focus topic analysis, analyze the information that is of great value to customers during the monitoring period, and analyze how to use this information. Public opinion summary (suggestion) can be analyzed from negative information and put forward practical solutions.
Red wheat public opinion has done a good job in this respect, systematically training public opinion analysts, holding public opinion analysis seminars regularly, and learning professional knowledge of public opinion analysis. Therefore, the team of public opinion analysts has strong professional quality and rich experience.
Question 4: How to make a public opinion report? I'm the media, and a product I use for this function you mentioned should be able to help you with BlueMC.
Question 5: How to write the analysis of media attention in online public opinion? This kind of attention can only be achieved with the help of some software, such as Baidu Index, 360 Index, Micro Index, Tencent Index, Youku Index and Iqiyi Index. Of course, there are also direct manufacturers who can provide it, such as knowlesys music.
Question 6: How to write a public opinion analysis report? To write a good public opinion analysis report:
First, there must be enough public opinion data;
Always grasp the core of public opinion;
Third, use charts to express;
Fourth, do a good job in analyzing and summarizing public opinion events; -Military dog public opinion monitoring system
Question 7: How to analyze online public opinion? Lesi Software believes that if you want to do a good job in public opinion analysis, you must do a good job in public opinion monitoring.
Secondly, to do public opinion analysis, we must first learn to identify crisis information and be able to find, control and handle the crisis in the first time.
Question 8: Ask the Great God to inform the press release, public opinion special report, public opinion analysis special report and public opinion analysis how to write.
At present, there is a huge amount of information on the Internet, and it is difficult to deal with the collection and processing of Shanghai information on the Internet only by manual methods. It is necessary to strengthen the research on relevant information technologies, form an automatic analysis system for online public opinion, and respond to online public opinion in a timely manner, from passive blocking prevention to active combing and guidance. This system should have the following functions:
The first is the public opinion analysis engine. This is the core function of public opinion analysis system, including: 1, hot topics and sensitive topics identification, which can identify hot topics in a given time period according to the parameters such as the authority of news sources, the number of comments and the intensity of speech time. Use keyword control and semantic analysis to identify sensitive topics. 2. Tendency analysis: for each topic, analyze and count the opinions and tendencies of each sender's published articles. 3. Topic tracking, analyzing whether the topics of newly published articles and posts are the same as the existing topics. 4, automatic summary, for a variety of topics, various trends can form an automatic summary. 5, trend analysis, analysis of a theme in different time periods, people's attention. 6, emergency analysis, comprehensive analysis of emergencies across time and space, get the whole picture of the event, predict the development trend of the event. 7, alarm system, for emergencies involving content security, sensitive topics in a timely manner to find and alarm. 8. Statistical reports are generated according to the result base processed by the public opinion analysis engine. Users can browse through the browser to provide information retrieval function, query hot topics and trends according to specified conditions, browse the specific content of information and provide decision support.
The second is the automatic information collection function. The existing Duoruike information collection technology mainly obtains page information automatically from the Internet through the link relationship between web pages, and continuously expands to the whole network with the link. At present, some search engines use this technology to search web pages around the world. A public opinion monitoring system, similar to the multi-Rui-ke public opinion data analysis station system, should be able to set the theme target according to the user's information needs, and complete the information collection task by combining manual participation with automatic information collection.
The third is the data cleaning function. Preprocessing the collected information, such as format conversion, data cleaning and data statistics. For news comments, we should filter out irrelevant information and save the title, source, release time, content, click volume, commentator, comment content and number of comments. For BBS, you need to record the title, speaker, release time, content, reply content, reply quantity, etc. Post, and finally form formatted information. If conditions permit, it can be operated directly on the database of the server.
A good public opinion analysis report should have the following characteristics:
First, the hot spot identification function
According to the authority of news sources, the number of comments, the intensity of speech time and other parameters, hot topics in a given period of time can be identified.
Second, the topic tracking function
Real-time hotspots analyze trends and trends according to the tracking of information sources, reprints, reprints, geographical distribution, information publishers and other related information elements of hot issues.
Third, the trend analysis function
According to the reprinted amount of information and the time density of comment information, the tendency analysis of information viewpoints and themes is carried out.
Fourth, the trend analysis function
According to the time and geographical distribution of information, the amount of reprinting and the type of reprinting website, the distribution relationship between monitoring vocabulary and time and space is analyzed in stages.
Verb (abbreviation of verb) automatic information summary function
According to the intelligent abstract automatically extracted by the monitoring system, which can accurately represent the theme of the article, we can quickly understand the theme and core content of the article and improve the efficiency of user information utilization.
Six, forecast alarm function
According to the information corpus and alarm monitoring information database, it is analyzed to ensure the healthy development of information public opinion.
Seven. Event analysis function
According to the trend analysis, trend analysis and overall analysis of hot information, monitor the sudden information.
Eight, statistical report function
According to the result database processed by the public opinion analysis engine of the multi-user public opinion data analysis station system, users can browse the specific content of information and make the best decision.