On the application of personalized service in hotels: 8952 words, 12 Page Abstract At present, the international financial crisis has had a great impact on the hotel industry, and at the same time, factors such as capital, environment and geographical location have also had a growing impact on the hotel industry. Therefore, it is of great practical significance to innovate personalized service in the hotel industry, attract new customers and enhance hotel competitiveness. In the new century and new development stage, the application of personalized service has become the main topic of service and management in China hotel industry. More and more hotels begin to try or explore personalized service on the basis of the original standardized service, and some hotels have already felt the enterprise benefits brought by personalized service.

Through years of hotel work experience, the author personally felt the importance of personalized service in hotel application. Personalized service is not only reflected in meticulous care and love for guests, but also should be integrated into the purpose and concept of enterprise management.

This paper first talks about the author's understanding of personalized service, including an overview of the development trend of personalized service in the hotel industry at home and abroad and the meaning of personalization. At the same time, the function and principle of personalized service and the relationship between personalized service and standardized service are analyzed in detail. Subsequently, the basic applications of personalization are listed, such as the performance of personalized service, service attitude towards guests, concern for guests, effective communication with guests and so on.

As the foundation of hotel image, service has also become the strength of hotel competition and the source of wealth. Service is a commodity, and personalized service should be the best among commodities. Only by deepening the understanding and research on the application of personalized service can we play an important role in the hotel industry. Keywords: hotel service personalized service application

summary

First, the understanding of personalized service

The concept of personalized service

(B) the function of personalized service

(C) the principle of personalized service

(D) the relationship between personalized service and standardized service

Second, the basic application of personalized service

(B) improve service awareness and service attitude. ......................................................................................................................................................................

(3) Pay attention to customer needs ......................................................................................................................................................................

(4) Strengthen effective communication with customers. ......................................................................................................................................................................

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4. Tam, "Analysis of Hotel Personalized Service", China Market, the answer for more than 2007 comes from:/html/62-5/5484.htm.