Formed its own structured equilibrium system analysis system. Compared with other analysis methods, SWOT analysis has obvious structural and systematic characteristics from the beginning.
As far as structure is concerned, firstly, in form, SWOT analysis is to construct a SWOT structure matrix and give different analytical meanings to different areas of the matrix. Secondly, the main theoretical basis of SWOT analysis also emphasizes the analysis of the external environment and internal resources of enterprises from the perspective of structural analysis.
Features:
In a sense, SWOT analysis belongs to the internal analysis of enterprises, that is, according to the conditions of enterprises themselves, analysis is carried out in a certain period of time. SWOT analysis has its foundation.
The competition theory put forward by Michael Porter, a famous competitive strategy expert, thoroughly analyzes and explains the "possibility" of an enterprise from the perspective of industrial structure, while competency-based management scientists use the value chain to deconstruct the value creation process of an enterprise and pay attention to the analysis of the company's resources and capabilities.
SWOT analysis combines the internal analysis of the company (that is, the research orientation that management scholars paid attention to in the mid-1980s) with the external analysis of the competitive environment of the industry represented by the competence school (that is, the central theme of early strategic research, represented by Andrews and Michael Porter).