However, with the deepening of the reform and opening-up process, stars shine brilliantly in social life, especially in the mass media, and the popularity of "idolization" is getting higher and higher, which leads to some extreme events and their more intuitive negative consequences, which has aroused public concern and people's great anxiety. For example, it is often reported in the media that some teenagers are crazy about a star, so that they delay their studies, spend money at home, have psychological problems, and even extreme people stage suicide tragedies. ...
It is the unanimous voice of the society to pay attention to the phenomenon of "idolization" and give correct guidance. However, first of all, a scientific understanding of the phenomenon of "idolization" is the premise of all constructive work.
The Compound Motivation of the Phenomenon of "Idolization"
As a unique social phenomenon, idolatry, especially a fashion popular among young people, has its specific social foundation, cultural atmosphere, values and psychological mechanism.
The arrival of the era of stars in an open society. With the continuous opening of the social environment, the cultural atmosphere is gradually relaxed, and people's spiritual needs are increasingly diversified. Especially due to the expansion of social industry types and professional categories and the increase of personal development opportunities, it provides an unprecedented broad platform for the emergence of new stars in various fields. The rapid development and widespread popularity of mass media have created a unique "sky" for the stars. Especially in the field of popular cultural attributes such as film and television, music and sports, mainland stars of the motherland are born frequently, and Hong Kong and Taiwan stars compete to "land". They became famous once and became household names, forming a sensational effect and famous capital much stronger than other fields. In short, the advent of a star era has created unprecedented basic conditions for stars to shine.
Cultural transformation effect in the process of modernization. The experience of world development shows that secularization is the main feature of social and cultural changes in the take-off stage of modernization. The core connotation of secularization can be understood as a strong secularization orientation, and the social mentality is manifested as fully affirming the present life, affirming the sensory enjoyment, and affirming the status and role of the masses in social life. The influence of secularization has changed the whole cultural pattern of society. Since the 1990s, with the arrival of a well-off society and the consumer culture rushing to the front desk of daily life at a somewhat fast speed, secularization is developing its own connotation and form in an all-round way. Therefore, as far as the whole pattern of social culture is concerned, the territory of elite culture, elegant culture and rational culture is gradually shrinking, while the territory of popular culture, popular culture and perceptual culture is expanding day by day.
The change of values in the period of social transformation. After the reform and opening up, China began to transform from a rural society to an urban society, from an agricultural society to an industrial society, and from an ethical society to a legal society. This transformation from traditional social structure to modern social structure has profoundly affected people's values and action orientation. Social values have undergone such profound changes: from focusing on the collective to focusing on the individual, from advocating ideals to attaching importance to interests, from emphasizing thrift to respecting enjoyment. This change in values has changed the types of idols in people's spiritual world from worshipping political idols, moral idols and sacred idols to worshipping achievement idols, life idols and personalized idols. This is an important reason why those attractive, accomplished and interesting stars are favored by young people nowadays.
The expansion of mass culture in media society. The rapid development and wide popularization of mass media have created a media society and brought a media era. Mass culture is expanded through mass media. The important characteristics of popular culture are its pleasure, sensibility and consumption. As a cultural industry, the operating mechanism of mass culture must follow the market rules, and commercialization has become one of the most important characteristics of mass culture, especially when it is combined with high-tech media, which will fully show these characteristics. The popularity of popular culture often benefits from consumerism. The development of media promoted by scientific and technological innovation, especially the advertising offensive brought by the popularization of television, has contributed to the expansion of consumerism. Consumerism has become the "natural fuel" of popular culture.
Adolescence idolatry and self-importance. With the gradual maturity of physical development in adolescence, the individual's psychology and sociality begin to mature, but it is still in the stage of life development that is not yet fully mature. Strong idolatry psychology is a prominent feature of people in this period. Idol worship is achieved through psychological self-identity, and those worshipped stars are often regarded by teenagers as role models, reference systems and spiritual sustenance for life development. The characteristics of contemporary pop culture stars-beautiful appearance, chic demeanor, career success, social popularity, rich income, superior living conditions, etc. , will strongly attract adolescence. Star's works, such as songs, can play a unique role in singing, comforting, inspiring, guiding, entertaining and even venting to teenagers to varying degrees, thus forming the effect of "love me, love my dog".