Lead: Some students are unwilling to write an outline, preferring to write the first draft directly. If you don't have an outline of the full text in your mind, if you are confused about the arguments, arguments and demonstration steps of the full text in your mind, it is very necessary and beneficial to write an outline. Below I have compiled the outline of the thesis of marketing major, welcome to refer to it!
Title: Research on Marketing Strategy of Huawei Company
abstract
abstract
Introduction to Chapter 1
1. 1 research object
1.2 the purpose and significance of the study
1.2. 1 purpose of the study
1.2.2 Significance of the study
1.3 research contents and methods
1.3. 1
1.3.2 data collection
1.3.3 theoretical tools
1.4 research ideas and technical routes
The second chapter summarizes the marketing strategy and related theories.
2. 1 marketing related concepts and theories
2. 1. 1 The latest interpretation of marketing concept
2. 1.2 related concepts
2.2 the characteristics and importance of marketing strategy
2.2. 1 Characteristics of marketing strategy
2.2.2 The importance of marketing strategic planning
2.3 Overview of marketing strategy related theories
2.3. 1 STP theory
2.3.2 4Ps marketing theory
2.3.3 4Ps marketing theory framework and management process
Chapter III Analysis of Huawei Company and Marketing Environment
3. 1 Huawei Company Status
3. 1. 1 development history
3. 1.2 main achievements
3. 1.3 Brief introduction of Huawei's marketing strategy
3.2 PEST analysis of external macro environment
3.3 Analysis of internal environment
3.3. 1 Enterprise Resource Analysis
3.3.2 Enterprise Capability Analysis
3.3.3 Corporate Culture Analysis
3.4 Analysis of competitive environment
3.4. 1 analysis of major competitors
3.4.2 SWOT analysis of competitiveness
Chapter four: The formulation of Huawei's marketing strategy.
4. 1 Huawei's marketing strategic objectives
4. 1. 1 Overall strategic objectives
4. 1.2 Marketing Strategic Objectives
4. 1.3 market positioning
4. 1.4 market segmentation
4. 1.5 target market selection
4. 1.6 strategic positioning
4.2 The formulation of Huawei's marketing mix strategy
4.2. 1 product
price
4.2.3 Channels
spread
4.3 Analyze the specific content of Huawei's marketing strategy
4.3. 1 pipeline marketing
4.3.2 Brand Marketing
4.3.3 Exhibition Marketing
The fifth chapter is the implementation and control of Huawei's marketing strategy.
5. 1 Implementation of Huawei's marketing strategy
5. 1. 1 Main tasks of strategy implementation
5. 1.2 strategic implementation mode
5.2 Safeguard measures for the implementation of Huawei's marketing strategy
5.2. 1 Create a high standard of marketing team training
5.2.2 Strict and standardized business processes
5.3 Huawei's marketing strategy control
5.3. 1 profit control
5.3.2 Marketing Efficiency Control
Chapter VI Conclusion and Enlightenment
6. Problems and suggestions of1
6.2 Research conclusion and enlightenment
6.2. 1 research conclusion
the Enlightenment
Express gratitude/gratitude
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