Contemporary college students should adhere to Marxism-Leninism, Mao Zedong Thought, Deng Xiaoping Theory and Theory of Three Represents, adhere to the socialist orientation, establish a scientific world outlook and a correct outlook on life, and form good moral quality. The ideological and moral construction of college students is put forward in combination with the characteristics of today's times and the present situation of students' thinking, study and life. The purpose is to guide students to consciously establish a good style and image of contemporary college students, start from small things, start from themselves, drive and influence students around them, create a good overall atmosphere and ethos of self-discipline and self-education among students, promote the all-round improvement of students' quality, consolidate and carry forward the excellent school spirit, class spirit and study style of our college, thus further promoting the development of quality education for college students, creating a good atmosphere for quality education, and guiding and inspiring students to consciously forge ahead and become a society. College students are the reserve forces and successors of socialist modernization, and their ideological and moral quality is an extremely important part of their comprehensive quality. Therefore, the state and schools have always attached importance to the cultivation of college students' ideology and morality, so as to cultivate noble moral quality, which is very important to cultivate a new generation with ideals, morality, culture and discipline. Moral quality is the core of a person's moral quality. Only with good moral quality can we gain the respect of others, make life noble and let individuals play better. At the same time, college students become newcomers with good moral quality, which will also have an important impact on promoting good social morality. One of the basic contents of the practice of ideological and political education for contemporary college students is to cultivate the concept of honor and disgrace. The establishment and strengthening of this concept not only requires our own subjective efforts, but also is an important responsibility of the school and even the whole society. To establish a socialist concept of honor and disgrace among college students, we must first do introspection and self-discipline, and learn to be brave after knowing shame. In China's traditional moral cultivation theory, introspection, reform and independence are all very important, requiring people to "save three times a day", "go too far and dare not reform" and "a gentleman is cautious about independence". These thoughts have had a far-reaching influence in the history of China, and effectively promoted the formation and development of the excellent moral tradition of the Chinese nation. In the ideological and political education of college students, including the cultivation of the concept of honor and disgrace, we should consciously cultivate the consciousness of self-discipline, self-examination and the concept of knowing shame and then changing, be brave in reflecting on our own thoughts and behaviors, distinguish right from wrong, and consciously strengthen self-restraint, so that the cultivation of excellent ideological and moral concepts has become the active pursuit of our contemporary college students. The moral quality that college students should possess is the principle of social morality in the period of socialist modernization in China. Requiring and standardizing the embodiment and condensation of students themselves is also the inheritance and promotion of the traditional virtues of the Chinese nation. It is the moral quality that college students should show when dealing with the relationship between individuals and others, individuals and society. College students should be the first, filial to their parents, hardworking and thrifty. Second, respect teachers, unity and harmony. Third, be determined to be diligent, modest and courteous. Fourth, self-discipline, generosity, honesty and trustworthiness. Fifth, be brave in dedication and handle affairs impartially. Noble moral personality can properly coordinate material life with ......