Here you go, too.

Public-private relationship planning

Let enterprise recruitment enter the campus

I. Project background

In view of the current severe employment situation, many college students in our school are worried about the future employment prospects. We have investigated some students who are about to graduate, and most of them are pessimistic about the employment problem they are about to face. An important reason for their pessimism is that they don't know much about external recruitment information, or they can't choose a better recruitment path.

Second, the project investigation

As we all know, the employment path of most college graduates is through job fairs, and at present, almost all the methods of recruiting talents in enterprises are obtained from job fairs in the talent market. Even those enterprises that recruit on campus have very few people. It can't meet the needs of students at all, so it is very necessary to introduce foreign companies into schools.

In order to expand the influence of the school and strengthen the contact between the school and the outside world, our school conducted investigation and analysis from the following aspects through professional investigation companies, public relations companies and alumni working in various departments in order to make a better analysis.

① Employment situation of university graduates in China;

(2) Measures taken by the government and its employment departments in employment;

③ The success rate of employment in the market and the reasons for unsuccessful employment.

After carefully summarizing the research report. We analyzed:

At present, the employment situation of college graduates has improved, as reported in the news: "The employment of college students this year should be better. Last year's financial crisis had a little impact on several majors, but they soon recovered. The employment situation of employers recruiting our students now is very different from last year. At this time last year, employers were waiting, but today they came to the campus early, and the demand was particularly strong. Now the employment situation of almost all majors is relatively good. "However, judging from the total number, it is basically the same as last year, and the problem of difficult employment has not been effectively solved. The employment difficulties of college students still plague many graduates.

Xinhuanet Beijing 65438+February 24th Entrusted by the State Council, Minister Yin Weimin of Ministry of Human Resources and Social Security reported this year's employment and re-employment to the 12th meeting of the 11th the National People's Congress Standing Committee (NPCSC) on the 24th. Yin Weimin said that in response to the huge impact of the international financial crisis on employment in China, the state has implemented six measures to stabilize employment.

-develop the economy in combination with expanding domestic demand and stimulate employment more;

-reducing the burden on enterprises and stabilizing existing posts;

-increase policy support and encourage self-employment;

-make overall arrangements for the employment of key groups;

-vigorously carry out vocational training to improve the quality of workers;

-Strengthen public employment services and give full play to the role of grassroots platforms.

From the perspective of the government, the state actively encourages employment, especially for college students. In the talent market, although various job fairs have been held many times, the recruitment results are often not very satisfactory. There are also job fairs on campus, but they are basically small-scale recruitment, and large-scale job fairs are rarely held once a year. Therefore, it is an effective way to solve college students' employment and students' strong desire to let job fairs enter the campus.

Third, the project planning

1. Cooperate with relevant government departments.

Our school put forward the idea of letting job fairs enter the campus, which coincides with the government's plan to promote college students' employment in various ways. Both of them are aimed at promoting employment, effectively reducing crowded interviews in the talent market and promoting face-to-face communication opportunities between enterprises and college students.

2. Determine the scale of the activity

We have extensive contacts with domestic employers, mainly to solve the employment problem of our graduates, and also to promote the employment of college students in central Hunan. It is most suitable to hold a medium-sized job fair or an annual job fair in central Hunan.

3. Campaign slogan

At the meeting before the event, the relevant departments and responsible persons were very happy to accept our slogan "Employment-Let the job fair enter the campus". Decided to use this as the slogan of the event.

Four. Goals and planning

1. Public relations objectives

(1) school image. As a second-class undergraduate college, our school has a good image, but its popularity is not high. In order to expand the influence of the college and improve its popularity, we can advertise appropriately. Actively participate in social welfare activities to improve the public satisfaction of the school.

(2) Target enterprise. With the college as the radiation, there are enterprises with great employment potential in the province and other provinces.

2. Public relations strategy

(1) Create momentum for government policies. As the government proposes to expand the employment of college graduates, we will actively respond to the call and express the wishes of the college to the public in order to win the support of the public, enterprises and the government.

⑵ Brand high-quality graduates according to the quality of their own students. With the idea that all kinds of enterprises need high-quality talents, we should do a good job in student education and strive to improve students' quality in all aspects, so as to be prepared and not afraid of enterprise questioning.

(3) Publicity to the media. With the help of the advantages of Hunan media, focus on publicity in the province and properly publicize outside the province. It can reduce commercial propaganda and make comprehensive, reasonable and in-depth reports on the image of the school.

Verb (abbreviation for verb) project execution

1. launching ceremony

We can invite the media to attend the opening ceremony of the event and report our launching ceremony on TV. In addition, we will also design and print special promotional posters, news clips, newsprint, envelopes, invitations and other printed materials for this event, and publicize them in public places to ensure the unity of the event and expand the publicity scope as much as possible.

At the press conference, we seized the opportunity to explain to the whole society the starting point of our activities and the results we hoped to achieve, invited celebrities in the education sector to publicize our views for us, and invited as many journalists from newspapers, magazines and TV stations as possible to participate in the press conference of the launching ceremony, especially preparing detailed materials for the news media.

2. Job fair method

Invite employers to join, and prepare detailed student information for employers, so that employers can better understand the learning situation and quality of students who participate in the application. Win the satisfaction of the applicant and lay the foundation for the future activities to continue better. After the job fair, invite the leaders of the unit to participate in our campus activities to deepen their impression of our school.

Item evaluation of intransitive verbs

1. "Let the job fair enter the campus" activity itself

The purpose of "let the job fair enter the campus" is to let more college students get better jobs, which is in line with the wishes of the majority of students and will certainly get the strong support of graduates, and employers can also recruit better and more professional students at this job fair. So this activity will be a great success.

2. The media publicity effect of "Let the job fair enter the campus"

According to preliminary statistics, our activities will hold 5-6 press conferences, and the cumulative media coverage may reach more than 50, covering basically the whole Hunan area, and some places in Central China will also be covered. From this aspect, we can publicize the image of the school and the concept of running a school, and our "Let the job fair enter the campus" will be better held with the support of the public.

Planner: Marketing Class Two

He yiquanpeng

Zhang Denghui Ji Lin Chao

Tashaoyang

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