The third part of our study is the focus, and the length of the study is also relatively large. The elements of sports industry or sports business and the business opportunities brought by these elements. First of all, how to combine the ownership of intellectual property with business model is the main problem in the management and operation of game resources. Up to now, the Wulin Congress claims to be a China tournament with independent intellectual property rights, but its organizer is a sports association. The right to host or own intellectual property rights directly affects the sustainability of this industry and this project. If this intellectual property right is not in the enterprise, it may take several years for the competent department and the lead department to change it. Will there be some discontinuity? We say that the sustainability of enterprises will be stronger than that of the general government, because enterprises invest a lot in branding and will not give up some projects easily. Therefore, if China wants to be a sports industry, it should mainly attach importance to intellectual property rights. Second, the sports media industry, the media is the core element to realize the business model, because the underdevelopment of many domestic sports industries may be related to the underdevelopment of the media, because many sports events have no choice to broadcast. Of course, the quality of this sports event itself is still problematic, because it involves issues of property rights and investment. Especially in the sports industry, the realization of industrial value must rely on the media, that is to say, if you want to hold large-scale sports events, you must rely on CCTV, the top media, otherwise it will definitely not be industrialized. Third, sports stars and intermediary industries. In the business model, we will design many bright spots, among which sports stars are a big bright spot, which is eyeball economy and attention economy. It actually has a point, but the grasp of this point, including our current system problems, may affect the emergence of sports stars. Because the sports stars involved in Olympic competitive sports are still state-owned assets, there may be some obstacles to its industrialization. Fourth, it is also a business opportunity, the construction and management of sports venues. Now, in the document jointly issued by the National Bureau of Statistics and the General Administration of Sports, the construction of sports venues has been included. In some domestic cases, the construction of stadiums and gymnasiums is well done, and the combination of stadiums and gymnasiums and real estate can promote mass sports. There are good cases, and we have also done some analysis. Moreover, we believe that if the operation of this venue forms an alliance like a cinema, the venue itself is a media that can be developed. Sixth, brand sponsors and sports marketing. Nowadays, many enterprises have this kind of knowledge, and use brand competition to enhance the brand value of enterprises and shape their public image. Another feature is the competition of similar enterprises for sponsorship of sports events. Seventh, there will be fewer business opportunities in the sporting goods industry, and the competition is quite fierce now, but there is still room for mechanized production and domestic research and development of high-end sports competitions. Some organizations similar to sports leagues should be formed to allocate resources reasonably.
Based on the above understanding, starting from the development characteristics of the industry itself, I think commercial sports is an industry formed by allocating resources based on sports. In fact, the Olympic Games is a huge resource allocation activity of sports elements, which has brought top enterprises at home and abroad as a resource allocation.
The fourth part of our research is the influence of the Olympic Games on sports in China. Competitive sports in the Olympic Games brought a sports craze, that is, the public's attention to sports. This result is also related to China's economic development and mass consumption capacity. In this context, we have some advantages in sports industry. We studied the business model of the Olympic Games, dissected the business model of the Olympic Games, and gained some benefits. Culturally, there is no change between the Olympic Games 84 years ago and the Olympic Games 84 years later. But the Olympic Games 80 years ago and the Olympic Games 84 years later are the watershed between making money and losing money. This huge change background is actually brought about by the change of business model, especially the development of TV media. Third, the values of sports culture are formed through the refinement of sports spirit. When we promote traditional sports, we should be good at learning that the Olympic Games has raised a culture to a spiritual value. Because China has a lot of traditional sports culture, I think it is much more than the Olympic Games, but none of them has been promoted to be the representative of the Chinese nation. We should learn the Olympic Games and learn to make up stories, that is, make some cultural and spiritual packaging. Fourthly, study the characteristics and experience of foreign commercial sports. The United States, Germany, Britain, Italy, France and Japan all have their own characteristics, and we have also made some comparisons, which can be used for reference in the development of sports industry in China.
The last part is the development trend of sports business. Dean Chen talked about ten major trends this morning. I think some are more important. For example, the issue of intellectual property rights, only by mastering intellectual property rights, can this industry have the possibility of sustainable development. If we can't solve the problem of intellectual property rights, many sports events are now concentrated in the hands of the State Sports General Administration, and there is no way to market them. The second is the business model. After learning the western business model, how do we package the domestic sports culture? The third is to learn from the cultural industry and strive for national support policies. When Beijing supports the cultural and creative industries, there are 500 million funds each year, which are given free of charge. The supporting funds of each district and county are about 3 billion yuan, including industrial parks, hardware and supporting facilities for cultural and creative industries. I think we should organize a sports industry to ask the state for support funds. Fourth, we should increase the enthusiasm of promoting brand enterprises to participate in sports industry, because the embodiment of corporate social responsibility depends on relatively popular sports. For example, the ultimate goal of an enterprise is not to make a profit, but to be charitable, so it is necessary to increase publicity in this regard.