Members of Guangzhou Ideological and Political Work Research Association and Guangzhou Enterprise Culture Association:
Corporate culture is a set of excellent styles, behaviors and values formed and accumulated by enterprises in long-term production and operation, and it is an intangible asset of enterprises. In the current era of knowledge economy, enterprise management has entered a higher realm of cultural management from experience management and scientific management. Corporate culture has become an ordinary, stable and consistent behavior mode chosen by enterprises under the guidance of a certain value system. Its functions of guidance, restraint, cohesion, encouragement, integration and radiation have an indescribable and subtle influence on employees. With the reform and opening up in China, foreign enterprise management ideas and corporate culture theories have been introduced one after another, and China enterprises have ushered in a new era of knowledge economy. In order to help member units increase their understanding of corporate culture construction and learn advanced corporate culture theory and practical knowledge, the secretariats of the two sessions have selected a number of books on corporate culture construction from Guangzhou Tianhe Book Center for your reference, and all units can purchase them from Tianhe Book Center as needed. The specific directory is as follows:
1, 12 Master plan for corporate culture shaping, often edited.
Executive summary:
Corporate culture is the soul of an enterprise and plays an important role in its survival and development. This book introduces the general outline of 12 enterprise culture construction to enterprise managers, pays attention to the popularization and practicability of the content, and analyzes it with classic cases, which is easy to understand and can help enterprise managers master and use it. (Price: RMB 23.00)
2. Corporate culture and CI planning in Wu Jianping, Zhang Dehe.
Executive summary:
This book comprehensively and systematically expounds corporate culture and CI theory, organically unifies them on the basis of profoundly revealing their internal relations, and deeply introduces the main principles, basic methods and skills of corporate culture construction and CI planning. The book also clearly points out the three stages of management mode and its development trend, emphasizes the inevitability of the transition from scientific management to cultural management, and introduces the corporate public-private relationship, corporate cultural characteristics and China famous brand strategy under the guidance of corporate culture theory.
This book summarizes the author's long-term theoretical research and teaching of enterprise management and corporate culture and a large number of major achievements in guiding enterprise practice. It is systematic in theory and practical. On the basis of the first edition, this book has been updated and added to reflect the latest progress in this field.
This book can be used as a textbook for graduate students and undergraduate and junior college students majoring in business administration and public administration, and is also suitable for entrepreneurs, business managers, management scholars, civil servants and those interested in business management to read and refer to. (Price: RMB 23.00)
3. How corporate culture landed Hou Guisong.
Executive summary:
Any excellent corporate culture must meet four standards: based on personality, based on strategy, based on the most fundamental business principles, based on humanity. (1) Personality is the life of corporate culture; (2) embodying enterprise strategy is the foundation of enterprise culture; (3) Abiding by the basic business principles is the principle of corporate culture; (4) Respect for human nature is the foundation of corporate culture. The above four characteristics are not independent of each other, but a progressive relationship. In the process of enterprise culture construction, we should first find out the entrepreneur's spiritual personality and the enterprise's organizational personality, then connect with the strategy, and finally improve and enhance it from the business standards and humanity. This book is about how to make the above four characteristics fall to the ground, take root, blossom and bear fruit in enterprises. (Price: RMB 23.00)
4. Corporate Culture: Overcoming the Invisible, edited by Li Zonghong and Zhu Zhu.
Executive summary:
Through a large number of positive and negative cases of corporate culture power contest and the research on corporate culture related theories in Chinese and foreign management circles, this book proves the truth that enterprises win with superior culture. Although it is an intangible corporate culture, it has successful experience. From corporate image to corporate strategy and business philosophy, from the shaping of corporate beliefs, values and cohesion to the formation of innovation and team spirit, this book provides a set of highly operational methods to establish and improve corporate culture, including the most successful cultural types of Chinese and foreign enterprises, so that you can know yourself and know yourself in the intangible corporate culture competition. (Price: RMB 24.00)
5. Remolding-Corporate Culture Training Manual, edited by Chen and Wu Aobing.
Executive summary:
Why can excellent companies continue to develop and win by surprise? Because the cultural gap determines the management gap, evergreen companies have long-term cultural concepts and cultural concepts. For enterprises in China, the foundation of establishing corporate culture is to train entrepreneurs, managers and their employees in relevant knowledge and ways of thinking. Taking this as a breakthrough point, this book systematically introduces the basic knowledge and training points of corporate culture, which can be used as training materials and review manuals for corporate culture trainers, and can also be used by corporate personnel for self-study. (Price: RMB 29.00)
6. "Guide to the Survival of Corporate Culture" translated by Edgar H. Shane (America) Hao.
Executive summary:
Most managers have long been familiar with the term corporate culture, but they lack a comprehensive understanding of what corporate culture is, how it works and how to improve it.
This book focuses on the problems that managers often encounter-what is corporate culture, how to evaluate corporate culture, and how to change corporate culture-defines the elements of corporate culture in easy-to-understand language and explains its influence on working methods. This book guides readers to evaluate the current organizational culture, judge whether it is still suitable for organizing employees, goals and products, and put forward practical suggestions for various companies to realize cultural changes. (Price: ￥25.00)
7. Enhance corporate image. RV. Foster.
Executive summary:
A good corporate image is the pursuit of every manager, and its value is sometimes difficult to measure with money. Establishing a good corporate image takes time, advertising investment, product improvement and other important factors, but public relations activities also play an important role.
This book introduces the tricks needed to shape corporate image, such as understanding the secrets of public relations and dialysis media, improving their image, using mass media to publicize themselves, making news effects, planning special events, winning by surprise, and 10 1 methods to properly handle negative reports. Based on the practical experience of public relations experts, the book is gradual and easy to use, which provides practical and effective help for various companies to successfully handle media relations. (Price: 15.00 Yuan)
8. Corporate Culture and Corporate Performance, translated by Li Xiaotao, John P. Kotter and James L. Heskett.
Executive summary:
This book is co-authored by two famous professors of Harvard Business School, John P. Cote and James L. Hurst. This book summarizes their in-depth research on the corporate culture and operating conditions of more than 200 companies during the period of1987-1,lists the influences of three types of corporate culture on the long-term operating performance of enterprises, and through the analysis of the success and failure cases of some world-famous companies, shows that corporate culture has an important influence on the long-term operating performance of enterprises.
As the book says, "corporate culture (especially when it is very strong) will produce extremely strong business performance." Whether dealing with the competitors of enterprises or providing services to the consumers of enterprises, it can prompt enterprises to take rapid and coordinated actions, and can also guide people who master knowledge to cross the dangerous beach of management with laughter. (Price: RMB 25.00)
9. "Shipping Flagship" edited by Lu Junshan
Executive summary:
This series is compiled by China Enterprise Culture Research Association, selects excellent enterprise culture construction units in China, adopts documentary narrative method, takes the history of enterprises as the longitude and cultural characteristics as the latitude, and writes different cultural connotations of each enterprise through typical events and typical figures. Write cultural views through careful analysis; Write the role through change, seek truth from facts, and truly reflect the negative experience of enterprises in corporate culture construction, so as to show the unique connotation and charm of enterprises, and show the glory and elegance of enterprises. (Price: 30.00 yuan)
10 Ren Zhinong's Leading Excellence-Leading Enterprise Development with Advanced Culture
Executive summary:
Enterprises are like ships and culture is like water. Water is invisible, changing everything, and carrying a boat can break the wind and waves. Through long-term practice, the author of this book has systematically studied the formation and development, function and role, shaping and construction, implementation and management of corporate culture, and used a large number of cases to analyze and explore ways to solve problems. It is practical, especially suitable for corporate culture training, and also provides useful help for government civil servants and theoretical workers to learn corporate culture. (Price: RMB 26.00)
1 1. Corporate Culture Practice and Successful Cases is edited by Wang Shen.
Executive summary:
As we all know, the law of value is the "invisible hand", and the activities of enterprises are guided by the law of value. In fact, there is also an "invisible hand"-corporate culture. Although the guidance and influence of corporate culture is indirect, it is more lasting, far-reaching and deeply rooted in people's hearts. At present, the society has begun to transition from economic society to cultural society, and social culture is infiltrating into all fields of life, and various cultural phenomena emerge one after another. Therefore, in this sense, corporate cultural power will become the first competitiveness of enterprises in the future.
Making enterprises "literate" has become an urgent demand of many enterprises in contemporary China, and it can be said that this book is produced to meet this demand. In view of the actual situation of enterprises in China, this book comprehensively discusses the development process of corporate culture, its influence on enterprise management and how to establish a corporate culture suitable for their own enterprises. This book emphasizes the integration of theory with practice, and carefully designs several corporate culture cases of successful enterprises at the end of each chapter, which has strong operability. (Price: RMB 48.00)
12, Corporate Culture Construction 100, edited by Li Qun.
Executive summary:
Nowadays, more and more enterprises in China begin to pay attention to and consciously carry out corporate culture construction, and quite a few enterprises often encounter many theoretical and practical problems in the process of cultural construction. This book attempts to answer the important theoretical and practical problems that enterprises often face in the process of cultural construction. The book is divided into seven chapters, and readers can read the book sequentially or selectively according to their needs and interests. The related issues in the book are basically adjacent, with corresponding cases in multiple periods, and two comprehensive cases of corporate culture construction are arranged, which is very convenient for readers to understand and learn from.
From the selection of questions and chapters to the writing of specific contents and the selection of cases, this book always pays attention to application and operability, so it is especially suitable for enterprise leaders, managers at all levels and relevant people engaged in cultural construction in enterprises. At the same time, this book can also be used by all kinds of people interested in corporate culture. (Price: RMB 38.00)
13, cultural megatrends/corporate culture, and Xu.
Executive summary:
This book discusses China's family culture and company culture, and makes great efforts in the combination of theory and practice and the connection between history and reality, among which there are many wonderful points and original opinions. The book is clear in argument and fluent in writing, showing strong sensitivity and pertinence. (Price: 20.00 yuan)
(Editor: Wang Haofeng)
More memos for returning to hometown cities In the next three days, the temperature in some parts of Guangdong will slowly rise, and there will be smog for three days. The return plan for Thai air tickets will be announced. It will be cloudy today and tomorrow, and the Guangfu Expo will be "overweight" at the weekend. More overhead floors of Guangzhou Gallery will be divided into multiple rooms. The Halloween party in "Walking on Thin Ice" will cost 35 yuan, and a bowl of Yudan powder will be queued for soy sauce every day to welcome more Guangzhou. Guangzhou1October 3rd1-65438+065438+1October 6th, the movie stars in major cinemas changed into "rice noodles" in unison. Lisa Ono and Guangzhou reported the opening ceremony of the Guangdong Youth Magic Competition in Teresa Teng. Three classic dramas will come to Guangzhou next month to join Mamma Mia! Copyright: China Guangzhou Net Network Maintenance: Dayang Net Guangdong ICP 0509677 1 Use Help Website Navigation Legal Statement.
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