Chapter one: Introduction.

1. 1 Introduction

1.2 research purpose

1.3 research methods

Chapter two: Theoretical summary.

2. 1 Definition of fast food

2.2 Definition of Chinese fast food

2.3 Chain operation

2.4 Retail Chain

2.5 fast food standardization concept

Chapter III: Research background.

3. 1 Development Status of China Fast Food Industry

3.2 The bottleneck of the development of Chinese fast food industry at present

3.3 Development Strategy of Kungfu Catering Group

Chapter four: The operating characteristics of Kungfu Catering Group.

4. 1 Strive to inherit the Chinese character "Zheng"

4.2 in the catering production process to achieve standardization

4.3 Create your own brand in product management

4.4 Expand the sales of direct chain stores

4.5 Reduce the investment risk in capital operation

Chapter 5: The enlightenment of China fast food industry.

5. 1 demand analysis of Chinese fast food

5. 1. 1 It is a trend for China people to eat out.

5. 1.2 Chinese eating habits

5. 1.3 Demand for innovative products

5.2 Development direction of Chinese fast food enterprises

5.2. 1 Production of featured products

5.2.2 Realize the standardization of Chinese fast food.

5.2.3 Create China brand and products.

5.2.4 Development of takeaway and delivery services

5.2.5 Introduce investment and protect patents.

5.2.6 Pay attention to corporate culture in development.

5.3 Other factors of the development of Chinese fast food industry

Chapter VI: Summary

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